The Google Store - coming soon to a mall near you?

Apple’s physical retail presence continues to extend across the globe; Microsoft has opened dozens of stores across North America, and is expected to soon open its first European store in London; even Samsung has opened a London 'flagship store' at the vast Westfield shopping complex to the east of the city.

Soon to join the party, it seems, is Google. While the company already operates branded kiosks within other retailers’ stores – such as Best Buy in the US and Currys-PC World in the UK – these are essentially just information centres, dedicated to showing off products and answering customers’ questions, with the actual transactions being handled by the larger store. According to 9to5Google, citing “an extremely reliable source”, the company is planning to open its first dedicated, full-size stores ahead of this year’s holiday season.

Google Stores will almost certainly look nothing like this. Apart from the Google logo. Maybe.

Google reportedly began to look at opening its own stores when considering how best to promote Google Glass – its wearable computing device that’s currently in development – to the wider public beyond the tech community. While many will have heard of Google Glass, such devices still remain largely unfamiliar to the majority of potential buyers; hearing about it is one thing – committing to spend hundreds and hundreds of dollars on it is another.

The ability to offer demos in its own stores is said to have been a key factor in Google’s decision to push forward with its retail location plans. The timing is interesting; Google's Sergey Brin has previously said that Glass will be available for consumers to purchase from 2014. While any stores that might open in 2013 wouldn't be able to sell Glass-wear immediately, the ability to demonstrate the devices in-store would help Google to generate significant buzz and excitement in subsequent months, leading up to the start of sales next year.

The stores would offer more than just Google Glass of course; shoppers would also be able to try out and purchase its flagship Nexus devices, and it's likely that Chrome OS devices would also be offered. 

It’s easy to understand why Google would want to join its fellow tech giants in launching its own stores. Beyond the obvious opportunity to generate revenue from sales, the prospect for brand-building, and establishing a new means for customers to connect with the brand and its products, is tantalising – but the real benefit would be the means to show off an unfamiliar and, let’s face it, pretty cool new piece of technology to a curious and excited audience. 

Source: 9to5Google via: Gizmodo

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Cant wait for the IBM store where I can walk in and just purchase high end servers / blades off the shelf..... have public demos of watson.... get training on AS/400 and DB2... buy Power Chips off the shelf </s>

neufuse said,
Cant wait for the IBM store where I can walk in and just purchase high end servers / blades off the shelf..... have public demos of watson.... get training on AS/400 and DB2... buy Power Chips off the shelf </s>


ahhaha awesome post!

I'm not sure that anyone seriously imagined that we would have taken the time to computer-generate an entire image from scratch, and then add the caption "Google Stores will almost certainly look nothing like this".

But, hey, the truth is out now. We used an existing store and slapped some Google logos on it. So, er, well done.

Google has so many products... Definitely as many Apple.
They also have so much money, they should go all out on stores worldwide and promote everything.

Richio said,
Google has so many products... Definitely as many Apple.
They also have so much money, they should go all out on stores worldwide and promote everything.

As I've always said when the company name is after a company product- there is a problem.

Richio said,
Google has so many products... Definitely as many Apple.
They also have so much money, they should go all out on stores worldwide and promote everything.

They got nothing to sell though, I don't see a point of a Google store.... Android phones are already available everywhere and Google is mainly a service oriented company..

Richio said,
Google has so many products... Definitely as many Apple.
They also have so much money, they should go all out on stores worldwide and promote everything.

Google doesn't have any hardware products except a Nexus phone and a Nexus tablet. What else can they sell? Most of their online tools are free for consumers - Gmail, Google Docs, Drive, etc. There is nothing really to sell in a store.

Chromebooks are going to be a fad. This product really wont be accepted by the mainstream as it is completely dependent on an Internet connection. Offline mode apps beat the whole idea of the Chrome OS - one that is a browser.

Unless, they are planning on releasing a whole heap of products.