The IPHONE is now on sale in Brazil, runs Android, trolls consumers

If you happen to be headed down to Brazil anytime soon, you will have the option to purchase an IPHONE, but do not let the name fool you, the phone actually runs Android and has nothing to do with Apple.

A company in Brazil called Gradient has the exclusive rights to the IPHONE name in Brazil, likely to the chagrin of Apple, and is now using that branding to sell its own line of cellphones.  While you might think that company is simply trying to exploit the IPHONE name, and they very well could be, they did file for the trademark in 2000, long before Apple’s iPhone made its first appearance.

Why the company waited until now to build a phone with that branding is anyone’s guess but it seems certain that they are looking to cash in on the name after Apple successfully made the branding a household commodity.

The device runs Android 2.3.4, has a 3.7in screen, features dual SIM slots, front and rear cameras (no indication on the sensor size) and is priced at $285.00 off contract.

Unless the device packs some ridiculous horsepower under the hood (which we doubt, based on the known specs), this appears to just another Android device but has brand recognition thanks to a trademark filed many years ago. While the vast majority of consumers will likely know this is not an Apple device, we wouldn't be surprised to see a few shoppers duped into buying this thinking it was one of Cupertino’s products.

Source: Economia.estadao.com.br | Thanks for the tip @leoberto

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29 Comments

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i believe that the issue is not about the quality of phone, there are no question about this, but who first registered. Gradient start his patent request in 2000, i don't believe Apple did the same before that.

Sorry for the bad english

Whilst I think it's great that there are so many Android phones, the fact that so many are running such an old version of the OS really irritates me. Everything smartphone related changes so quickly so it is possible that a newer version of the OS is released during the dev cycle, but version 4.0 was released well over a year ago - ample time to test and build it into a new product release.
The fact that this has been released at a low price (for Brazil) and with Gingerbread instead of at least ICS suggests that it will just perpetuate the view that Android is a second rate platform.

The owner or major shareholder of Gradiente is a friend of a well known corrupt politician, who is believed to be the real man in charge of the Presidency in Brazil. The company was known for making good electronic products in the 70's. It went belly up some years ago and now seems to be emerging from the ashes. Because of the highly hostile environment for business in Brazil, this company probably is having a "helping hand" from their friends in power. As for the phone, US$ 285 is too expensive. It is about the same price for a Sumsung entry level device featuring dual SIM slots.

The iPhone army has now surrounded the Brazilian border..waiting for G iPhone to jump or cross the border then "Operation Law Suit Thunder" initiates..

Sad thing is, a sale of this will go towards the Android market share. Then android will use that to show its domination of the smartphone market in a fancy graph.

It is so rubbish, it can't even be bothered to run a decent version of Android

Seems other countries allow companies to screw consumers as well...of course, it's all the consumers fault right.

"and is priced at $285.00 off contract."

Just to point out that the 16G iPhone 5 off contract sells at US$ 1,150.00 on Brazil.
It's still expensive at $285, but it will sell. There are millions of "cheap phones" here like this one.

Looks pretty similiar to the 'IPHONE' I got many years ago only mine ran threadx, had no front camera, and no longer has a screen.

Vlad Dudau said,
Hey at least is has decent maps

You mean like iOS where now I can even chose between Google Maps and Apple Maps, whereas latter even works better in my region?

No?
Oh...

GS:mac

Glassed Silver said,

You mean like iOS where now I can even chose between Google Maps and Apple Maps, whereas latter even works better in my region?

And Nokia Maps!

Vlad Dudau said,
Hey at least is has decent maps

As we all know Google Maps isn't available for free for iOS. Oh wait, it is.

Nashy said,
It's actually not too bad. Google Maps rule all mapping software though.

Which one do you mean?

GS:mac
Sidenote: Not a big fan of the simple Reply feature on the front page news...
It's always good to quote... Like most of the time. If you think it must go:
ctrl/cmd+A > del or backspace

Agreed.

Nokia Maps isn't too bad. I mean, it's nothing to what we are used to with Google, but it's certainly not the disaster that is Apple Maps.

Nashy said,
Agreed.

Nokia Maps isn't too bad. I mean, it's nothing to what we are used to with Google, but it's certainly not the disaster that is Apple Maps.


That depends on the region I guess.
Apple Maps blew away Nokia's HERE and Google Maps here in my city.
It had small streets Google Maps even lacked and way way more POIs such like businesses.
That's all just me of course, but that's the point: YMMV. Don't rely on what's told, try yourself and appreciate we have more solid options to pick from on.

Nokia's HERE maps app is a joke.
I mean the app itself. It's slow, limited and HTML5-based.
It's ridiculous because it's pretty much the same as the web app, yet they made the effort of making an app from that.
Might as well have waited a little and make it native Objective C from the get go.
*sigh*

GS:mac