The New Yorker making money off iPad app

It's looking like at least one media outlet is having some success in offering a dedicated iPad app to allow its readers access to its content. The New York Times is reporting that the New Yorker magazine has generated $1.2 million in revenue since launching its iPad app last May (those numbers are before Apple gets its 30 percent cut). The article states that 20,000 people have bought subscriptions to the iPad version of the magazine at $59.99 a year. In addition several thousand other people have bought single issues of  the iPad edition for $4.99 each. Finally 75,000 subscribers to the print version of The New Yorker have used the magazine's offer and downloaded the iPad version for free.

One interesting thing about The New Yorker iPad app is its lack of heavy interactive features. Instead the iPad version of the magazine is much like reading the print version in a clean and uncluttered format. There are a few interactive features such as being able to listen to poet read from their work.

More magazines are finding themselves on Apple's iPad. For example, The New Yorker is published by Conde Nast which has offered a number of its other magazines as paid iPad apps, including the tech heavy publication Wired. However the subscription numbers for The New Yorker have been the highest so far among Conde Nast's group of iPad magazines. Earlier this year News Corp released an iPad exclusive daily news magazine, The Daily, but so far the company has yet to reveal subscription numbers.

Report a problem with article
Previous Story

Humble Indie Bundle 3 goes over $1 million; adds sixth game

Next Story

Knockoff iPhone 5 on sale in China

4 Comments

Commenting is disabled on this article.

Magallanes said,
$1.2m is not making money, specially since it include the annual payment.

No, it's not. They only get $840,000 of that. That's only about $2200 a day. And that's only revenue, not profit. Not great.

I subscribed yesterday for a month, to read the "Getting Bin Laden" article.
I'm also subscribed to an aviation magazine, NYC Daily News, Guardian newspaper(iPhone) and I get access to the economist.