The rumor that won't die: Microsoft is building a phone

The rumor that Microsoft is building a phone has been around since the day the Surface was announced. We heard previously from China that Microsoft has been working on the device for several months and now WPcentral, who has a strong record for rumor accuracy, is claiming that their sources have confirmed that the device does exist. In addition, BGR, who has been hit or miss on rumors, also claims to have insider information that Microsoft is building a phone.

Other than Microsoft building a phone, we know nothing else about the device. We can assume that it will run Windows Phone 8 (provided it launches in the near future) and that's it. We have not heard of any specs, size, or features that the mythical device may include. Heck, it could be possible that Microsoft is building a reference device but again, we do not anything else about the device.

If Microsoft does make a play into the phone market, it will be interesting to see how Nokia, who has put all of its chips in the Windows Phone pot, will react. Nokia is considered Microsoft's premier partner and many expected Nokia to provide the flagship phones that Microsoft wanted for its platform. If Microsoft does build its own phone, it would be a slap to the face of those vendors who gambled with Windows Phone early on only to have Microsoft enter the retail segment to eat into the already low market share.

To go one step further, albeit with even more speculation, when we pinged Microsoft about the China article and a first party device, their comment was vague but did not deny the information:

"We are big believers in our hardware partners and together we’re focused on bringing Windows Phone 8 to market with them."

The rumor appears to have weight and we have already seen the Surface tablet that many would have considered blasphemy a few years back; so a phone is not outside the realm of possibilities. 

Source: WPcentral

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19 Comments

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Its a stupid logic but I suppose they want to comete with their competitor's phones

Apple (only) has their iPhone series
Google has their Nexus series

Now Microsoft wants some....

Why has no one pieced together the fact the rumour about a Nokia Zune looking phone coming next year and now this?.. Nokia could just be making the phone and putting Microsoft brand on it for success in the US

This device is coming in case Nokia fails. They are preparing a response for the worst case-scenario.

If Microsoft thinks they have unique IP to bring to the table, then competitors and partners should welcome it. Like Surface, this would only help raise the quality bar as to what consumer should expect from Windows/Microsoft. Nokia would be foolish to think or count on Microsoft not doing this. The weaker competitors will just sit it out and complain, just like Acer did about Surface. Compete or go home!

But Nokia is the quality bar for WP8.
Won't be surprised if MS is investing on smartphone development (hardware, not software).
Maybe for their own gain, maybe to help Nokia. But I still highly doubt it. MS and Nokia are very close partners on this. Quite sure Nokia wont swallow MS doing such a backstabbing thing.

Maybe it'll be similar to what Google do with the Nexus; have a different hardware manufacturer for their own products.

barteh said,
Its called the Microsoft Kin 2

/fail


That was a complete different story with different form factor and operating system. Microsoft Phone is actually going to be awesome. I don't like apple iphone. never liked it. I don't like samsung either but if Microsoft manage to bring a high quality phone I am definitely a buyer.

barteh said,
Its called the Microsoft Kin 2

/fail

Danger Incorporated's 'Sidekick' phone, which was the predecessor of Kin, was based on the Java programming language, but Engadget says that Andy Lees wanted Kin to run on an in-house Microsoft operating system. Microsoft planned to base Kin on Windows Phone. Due to delays with Windows Phone, however, the software instead had to be based directly upon Windows CE.

It's probably a dev/internal unit used for testing purposes. I can't see them giving the finger to Nokia like that.

siah1214 said,
They would really be shafting Nokia if they did this.

Its more about bringing balance to the WP ecosystem. While MS wants the Lumia phones to be a success, they also want the rest of the WP partners to be successful as well. Its more likely that they will partner with one of the less popular brands to build the phone to give them guidance in how to do it as well as give them a leg up. HTC, Samsung, and Nokia are probably going to do OK, but LG, Dell, and potentially HP might consider getting back into the WP ecosystem especially if they got direct support and potentially access to exclusive technologies (Kinect, MS Labs tech) that MS might want to bring to the platform.

Drewidian said,

Its more about bringing balance to the WP ecosystem. While MS wants the Lumia phones to be a success, they also want the rest of the WP partners to be successful as well. Its more likely that they will partner with one of the less popular brands to build the phone to give them guidance in how to do it as well as give them a leg up. HTC, Samsung, and Nokia are probably going to do OK, but LG, Dell, and potentially HP might consider getting back into the WP ecosystem especially if they got direct support and potentially access to exclusive technologies (Kinect, MS Labs tech) that MS might want to bring to the platform.


Haven't they already done this with the HTC Windows Phones?

siah1214 said,
They would really be shafting Nokia if they did this.

You mean how nokia sh!ts on Windows Phone brand by advertising it as Lumia and never saying it's a WP?

FoxieFoxie said,

You mean how nokia sh!ts on Windows Phone brand by advertising it as Lumia and never saying it's a WP?


I dont see any Samsung commercials or ads saying 'hey we're selling an android' instead of 'hey w're selling the S3'.
Same with Apple, they sell the iPhone, not iOS. They speak nowhere of the OS behind the phone except _some_ android phones, and usually (even today) its version 2.3