The White House gets social

Barack Obama successfully utilised new social web tools during his election campaign, to gain both support and fundraising. However, with only 3 updates on his official Twitter account since his inauguration many were wondering whether the president and his team would be able to keep up the social activities that they ran so well in the past.

Today, the White House has launched a new official Twitter page to keep web savvy citizens up to date with the latest news and information. You can probably imagine that Obama himself is too busy to keep his old Twitter account up to date so this new account is a perfect vehicle for others in the White House to tweet on his behalf and keep people informed about what's going on.

It should be noted though that this is not the first time the White House has appeared on Twitter: the Bush Administration ran the (now-defunct) twitter.com/thewhitehouse account. This username, along with all tweets and followers, has now disappeared although as Gawker point out you can still see some of the old messages in Google's cache - apparently there were more than 1,500 in total.

The White House blog also notes that you can follow their activities on various other Web 2.0 social media sites:

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