Tim Cook sends out first email as CEO, reassures employees

Being the successor to arguably the best CEO of our generation is no easy task. While Apple’s stock so far has remained stable, Tim Cook, is not sitting around and has already sent out his first email as CEO.

In the letter, Cook states that he has learned many things from Steve over the past 13 years. While he may be the new CEO, Steve is still in the picture as the Chairman of the Board and is also still an Apple employee.

While this may be a change at the top, Cook has been running Apple while Steve has been away on medical leave. Even though the shoes to fill are massive, Steve believes in Cook and that should be enough to keep shareholders at ease. Posted below is the full email sent out to employees as obtained by Ars Technica.

Team:

I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that-it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Tim

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39 Comments

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I don't really get why people think this move is NOT related to Steve Jobs' cancer.... He's already had 1 liver transplant, he's stepping down, he looks like total CRAP... I really wouldn't be surprised if he was dead inside of 6 months. I'd feel bad, sure, but surprised I would not be.

psionicinversion said,
Wonder if he's took the steve jobs lessons in how to create and maintain a reality distortion field, if so then the bull**** is strong in this one!!

Likely from corporate prepping/training over there hehe.

"Being the successor to arguably the best CEO of our generation is no easy task. While Apple's stock so far has remained stable, Tim Cook, is not sitting around and has already sent out his first email as CEO."

am i the only one who finds this really hilarious ??? i want to be a CEO also my job will be to send emails and get big cash for that.
------  apple related ------
i love apple i like their products, i have an macbook pro, magic mouse, apple wireless keyboard and a white iphone 4 (and i think they are brilliant). try not to troll me around as an apple fanatic or so, this is what i like so it's my decision what i buy.

in the end i wish steve jobs all the best!
------

really i can't stop laughing...he isn't sitting around he already sent his first email =)))

Marius F said,
"Being the successor to arguably the best CEO of our generation is no easy task. While Apple's stock so far has remained stable, Tim Cook, is not sitting around and has already sent out his first email as CEO."

am i the only one who finds this really hilarious ??? i want to be a CEO also my job will be to send emails and get big cash for that.
------  apple related ------
i love apple i like their products, i have an macbook pro, magic mouse, apple wireless keyboard and a white iphone 4 (and i think they are brilliant). try not to troll me around as an apple fanatic or so, this is what i like so it's my decision what i buy.

in the end i wish steve jobs all the best!
------

really i can't stop laughing...he isn't sitting around he already sent his first email =)))

yes it looks like you are the only 1. Were u expecting a boat load of innovative products released in the first day? I'd say task 1 is to re-assure and keep up the staffs morale.

seriously sick of following Apple related posts on Neowin it's as if they can't do nothing right... i think it's time to start spending more time on MacRumors, where Apple can't do anything wrong

Actually, you aren't the only one. I thought this sentence was kind of amusing:

"While Apple's stock so far has remained stable, Tim Cook, is not sitting around and has already sent out his first email as CEO."

Wow, he has ALREADY sent out an email?! Amazing progress.

FFS they make it sound if they are the best in the world.

most employee's hate working at apple stores because of the strict rules LOL!!!

muppets.

tomcoleman said,
FFS they make it sound if they are the best in the world.

most employee's hate working at apple stores because of the strict rules LOL!!!

muppets.

Although every employee is important, I Imagine he's talking about the designers, engineers and software developers who are obviously very proud in what they have achieved the last decade

UndergroundWire said,
I wonder when Flash will be available for the iPhone and iPad?
When trolls go to hell!

DARKFiB3R said,
He stepped down, he didn't die.

In the eyes of many Apple zealots, er fans, Unkie Steve stepping down = "death"

UndergroundWire said,
I'm just saying, I wouldn't be surprised if iOS 6 gets flash.
I on other hand would be very surprised if they do. HTML5 is next. Even Adobe has embraced that. Microsoft has done so too, and in a very big way too.

UndergroundWire said,
I'm just saying, I wouldn't be surprised if iOS 6 gets flash.

...and iTiles, better voice recognition, social integration, too.

FMH said,
I on other hand would be very surprised if they do. HTML5 is next. Even Adobe has embraced that. Microsoft has done so too, and in a very big way too.

Who cares about all that. The two can coexist. Adobe is not killing flash. But they are embracing HTML 5

Did you expect the rainbow Apple logo back or something?

The most valuable company in the world has a new CEO. The old one that got it there is ill. That's why it's news - but I don't see anyone calling it breaking.

Lets hope maybe Tim Cook easies a little bit on the cocky stuff and lets Apple relax and stop suing for anything and have a better competitive point of view.


I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that-it is in our DNA.

Well, I guess Apple's going to stay the same old patent-trolling, mud-slinging, business-stifling company as always. And here I was looking forward to some change...

Looks like, instead of someone new to replace Hitler, we get Heinrich Himmler...

PlogCF said,

Well, I guess Apple's going to stay the same old patent-trolling, mud-slinging, business-stifling company as always. And here I was looking forward to some change...

Looks like, instead of someone new to replace Hitler, we get Heinrich Himmler...

Wow, this is like, your second reference to Hitler and patent trolling. I'm sorry, who's the troll again?

omgben said,

Wow, this is like, your second reference to Hitler and patent trolling. I'm sorry, who's the troll again?


His actions speak for themselves. I'm not going to waste time explaining to you when the examples are so apparent. Get a clue.

cralias said,
What a bunch of drivel... I hate this kind of speech.

It's what they [CEO's] do. When our CEO retired and #2 stepped in we got the same speech. While the company is still going strong, things HAVE changed, but that is to be expected. Direction and feel often depends on the "energy" a CEO exhibits. Our old and new CEOs are night and day in that regard... and the company atmosphere has changed like that as well. Still an excellent company to work for, just different.

cralias said,
What a bunch of drivel... I hate this kind of speech.

Welcome to corporate America, where everybody wears a mask

The stock is pretty much back where it was yesterday at closing. Not quite sure why people were panicking like that lol

Rudy said,
The stock is pretty much back where it was yesterday at closing. Not quite sure why people were panicking like that lol

maybe ppl thought he was actually on his deathbed or something

Rudy said,
The stock is pretty much back where it was yesterday at closing. Not quite sure why people were panicking like that lol

Can tell you exactly why: investors and analysts are morons and thought that Steve's departure would be the end and topple the 'cult' that is apple. Similar to cutting off the head of a snake, but the results, as all the tech sites knew to be true, was quite the opposite. Things will keep on rolling just the same as before.