Tim Cook talks future of iPhone; hints he wants Apple services on more platforms

In a recent “town hall” meeting with employees, Apple’s CEO Tim Cook discussed the company’s current financial standing, the iPhone’s and iPad’s future, and the company’s plans to bring more of its services over to other platforms.

The news comes to us as thanks to a trustworthy report from Mark Gurman at 9to5Mac, who’s citing multiple sources present at the “town hall” event. According to Gurman’s sources, Tim Cook was trying to allay employee concerns related to Apple’s dependence on the iPhone. The same concerns were recently brought up by investors after Apple announced the iPhone’s eight consecutive years of growth have finally came to an end in the previous financial quarter.

Cook said the iPhone still had decades of growth left ahead and called it the “greatest business of the future”, while emphasizing the role of developing markets like India and China in Apple’s long-term strategy. Also of note is Apple’s continued belief that was reinforced at this meeting, that the company doesn’t need to create a cheaper alternative with fewer features than the iPhone, and that even developing market customers are willing to pay more for a better experience.

But perhaps even more importantly, Cook hinted that the company is looking at bringing more of its services to other platforms. Apple revolutionized an industry when it brought iTunes to Windows back in the early noughties, a move it mirrored recently by bringing Apple Music to Android. And Tim Cook points to this recent move saying the company is using it as a test case in seeing whether it will bring other services to more platforms. Just as Microsoft and Google, two companies focused on software rather than hardware, are spreading their services to as many places as possible, so might Apple in the near future.

That however remains to be officially decided and announced, perhaps as soon as March 15th when the company is expected to unveil a new iPhone and iPad.

Until then you can let us know in the comments if there’s any particular Apple service you’d love to have on your Android or Windows device.

Source: 9to5Mac

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