The video game console market is both extremely lucrative and extraordinarily difficult to penetrate, because the console targets a family audience, which by definition covers a wide range of ages and social categories.
The obstacles are considerable: the manufacturer has to provide a device that is affordable, appeals to a vast audience and is positioned at the forefront of computer technology.
Nevertheless, even if all of these conditions are met, the battle has not yet been won, not by a long shot. In the final analysis, technology is of little interest to the user. Actually, it is the games available for a particular kind of console that will determine consumers' decisions and, ultimately, the device's success!
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