TomTom and HTC team up to make new navigation service

TomTom and HTC have been working together to provide a faster and more accurate mobile GPS solution. They have come up with HTC Locations, which will come preloaded on the HTC Desire HD and HTC Desire Z phones with TomTom's location rich map data.

HTC Locations will come preloaded on the aforementioned devices first in Europe and Asia, CNET reports, and then will be placed on future HTC handsets as well. While the handsets will be preloaded with the maps, only maps and locations will be offered for free. In order to get turn-by-turn navigation, users will have to subscribe via HTC Locations or HTC Sync.

Maarten van Gool, managing director of TomTom licensing, had this to say about HTC Locations:

I am very pleased to be providing HTC customers with TomTom's accurate location and navigation content on their phones wherever they are. The beauty of it is that the maps are preloaded and instantly available at users' fingertips. For the first time, this makes the power of TomTom navigation content available 'in-pocket' for HTC smartphone users.

TomTom has seen their own sales decline as more users look to mobile phone solutions for their GPS. Less people are buying an actual GPS, and more turn to simple smartphone applications. TomTom's view is that preloading their content rich maps, versus the free Google Maps, will help users justify subscribing to the service for turn-by-turn navigation.

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16 Comments

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I Think That all navigation systems are much of a much ness .With using Google maps i haven't always found the location for where i want to get to.But using Tom Tom it's much better.

finally tomtom on android! God it's been more then 2 years they said they were developing it and no information.

And for those that says googlemap is good, you seriously aren't paying 35$/mb for your data. I like googlemap, I have brutmod so I have offline browsing (thus removing the always up-to-date feature) and it's fluide, something that past gps (garmin, tomtom, any of them) doesn't do. I sure hope that htc location will have a smooth feeling like gm

Gabe3 is right, sounds like most of you don't travel outside your own country.
When travelling in Europe Google Maps is out of the question with £5 per MB data when jumping in several countries in a day.
As an owner of both TomTom and an Android phone, I look forward to using TomTom on my forthcoming Desire HD and will pay for the service Google is unable to provide.

Also, in Europe, TomTom's traffic service is unbeatable - if that's included soon it's worth every penny.

Google Maps is good, but it can't be compared to a full Sat Nav package, that's how and why they sell for money, it's better.

google maps is all fine and dandy when you have a steady data connection, if your driving in the mountains to find a new mountain biking trail, google maps will fail hard. you will need the maps stored locally on the device.

either you guys don't travel, or your so naive to think you'll never loose data connection.

Gabe3 said,
either you guys don't travel, or your so naive to think you'll never loose data connection.

Not everyone has the same needs and we are expressing our reasons for using it.

Think before you call others naive.

Try travelling in 7 countries in one day as I did, Android and Google Maps is out of the question, too slow, hopeless and too expensive.
Buying TomTom is the answer.

For those that don't stray from fast 3G signals and free data in your own country, well done!

As techbeck said above, the one that comes with the OS (Google Maps) works perfectly fine thanks. Has always up to date maps, turn by turn with voice directions and is free. Why on earth would I want to pay just for something powered by TomTom? The answer is... I wouldn't.

TCLN Ryster said,
As techbeck said above, the one that comes with the OS (Google Maps) works perfectly fine thanks. Has always up to date maps, turn by turn with voice directions and is free. Why on earth would I want to pay just for something powered by TomTom? The answer is... I wouldn't.

In some areas I agree you wouldn't need it, however, Google doesn't work well if your in an area that has no or poor data connection as it requires data to update the maps as you move. Solutions like TomTom, Navigon etc have all the maps pre-loaded on your device and will work even when there is no cellular connection.

PsyOpWarlord said,

In some areas I agree you wouldn't need it, however, Google doesn't work well if your in an area that has no or poor data connection as it requires data to update the maps as you move. Solutions like TomTom, Navigon etc have all the maps pre-loaded on your device and will work even when there is no cellular connection.

Good point. Still, not sure that's enough of a reason. Perhaps Google could add a feature whereby when you load navigation and "plot a course", it caches all the map data for your route. That'd be nice.

Olemus said,
What about current desire owners (none-HD)

I'd be suprised if it came to any other devices as let's face it, when you have an updated model for something, you support the old version but bringing new features?
It would encourage people to get the newer "better" model.