Toshiba: Microsoft confused PC buyers with Windows 8 and RT

Mark Whittard, managing director of Toshiba Australia, believes Microsoft confused consumers when it launched both Windows 8 and the ARM-designed Windows RT operating systems at the same time last fall. He made those remarks earlier this week at a press event where the company showed off their new lineup of Windows 8 tablets and notebooks.

The Australian reports that, according to Whittard, "I think one of the challenges is, there was a lot of confusion with Windows 8, my personal view is that they (Microsoft) confused the market with a couple of different flavours," Toshiba at one time was going to offer its own Windows RT tablet for sale in time for the launch of the OS, but later decided to cancel those plans.

Whittard added that Windows 8 notebook prices have been much higher than new Windows 7 laptops and that price difference widened when Toshiba discounted Windows 7 PCs in order to get rid of their inventory. "They were going even cheaper than the traditional RRP (recommended retail price), so the gap wasn't just the $100 or $200 from non-touch to touch, it was $400 and the customer's going, 'Hang on a sec, that’s starting to get unpalatable, that price differential, and I’m not sure about this Windows 8 thing,'" he said.

The good news is that Toshiba is now going forward with new Windows 8 products, including a high end X-Series Qosmio laptop with an GeForce GTX 770 graphics chip with 3 GB of RAM, along with two 1 TB hard drives and a dedicated SSD. It will also launch the Portege Z10, a tablet with a detachable keyboard, shown above.

Source: The Australian | Image via Engadget

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But Windows 8 it perfect! /s

They need to change Windows RT to "Windows mobile" , and remove the desktop so users don't get confused. This shouldn't be hard since they are in the process of porting stock Windows apps over to Metro.

Agree with removing the desktop from Windows RT (hopefully that will provide more resources to speed things up all around) but "Windows Mobile"?????? No. BTDT.

People want Windows to the old trusted OS for getting this done. They didn't need to create some widdled down version to chase after iOS/iPad's success story. A full Windows 8 that looks and functions like Windows is the standard, and MS should embrace it, not run away from it by slapping what essentially looks and feels like a launcher over the desktop.

seebaran said,
People want Windows to the old trusted OS for getting this done. They didn't need to create some widdled down version to chase after iOS/iPad's success story. A full Windows 8 that looks and functions like Windows is the standard, and MS should embrace it, not run away from it by slapping what essentially looks and feels like a launcher over the desktop.

Interesting. My Windows 8 works awesome for getting work done. Maybe you have a different version of Windows 8?

You know Toshiba, you could do marketing to educate the consumers on the products YOU'RE trying to sell!

Don't get me wrong, MS has handled this just terribly in my opinion, but it's the OEM whom are selling these products and they are more than capable of figuring out ways to help confused consumers.

wixostrix said,
You know Toshiba, you could do marketing to educate the consumers on the products YOU'RE trying to sell!

Don't get me wrong, MS has handled this just terribly in my opinion, but it's the OEM whom are selling these products and they are more than capable of figuring out ways to help confused consumers.


If I remember correctly Toshiba cancelled plans for a RT device!; it could be considered a way to avoid confusion....

I think Windows RT should have been called Windows 8, promoted as a mobile OS with no desktop app at all, and Windows 8 Pro as a desktop/laptop OS, with no Metro on by default, and the desktop as default.

Now things might get more confusing with Windows RT and the 8.1 number in its name.

A340600 said,
I think Windows RT should have been called Windows 8, promoted as a mobile OS with no desktop app at all, and Windows 8 Pro as a desktop/laptop OS, with no Metro on by default, and the desktop as default.

Now things might get more confusing with Windows RT and the 8.1 number in its name.

Yeah, because the NAME is main problem! /sarcasm

They didn't just "confuse" customers, they actively repulsed them! Between a HORRIBLE UI, locking down the hardware with "SecureBoot", and making Windows into a closed "ecosystem" with Metro, they have driven off more than one user! Some users value open platforms and know EXACTLY what they are losing with Microsoft's push to ape Apple!

Everyone has valid points but it always boils down to apps. There's just no killer Modern UI apps so people still want to run their existing/legacy killer apps on anything Windows.

Even with the improvements in Blue, without apps, the platform will just be the latest Windows update running Win32 apps.

People are morons. it is literally as simple as this: Windows 8 can install and run desktop programs, Windows RT cannot.

DONE. END OF STORY!

Bern@rd said,
People are morons. it is literally as simple as this: Windows 8 can install and run desktop programs, Windows RT cannot.

DONE. END OF STORY!

You give the average user WAY to much credit.

warwagon said,

You give the average user WAY to much credit.

The problem with average people is they don't like to "READ". Which is why the vast majority of them, have low paying jobs. They didn't like to read in school, they buy cheap stuff because cheap stuff doesn't require reading, its why they have bad health because foods that tend to be bad for you have single names and attractive candy colors and again don't require reading.

If everyone would read, they would understand what RT and 8 are. Fact is, the differences are truly the problem. The problem is a laptop with a touchscreen is not worth $500 premium in cost over one that doesn't have a touchscreen. That and the fact, maybe everyone doesn't want a touchscreen laptop or desktop.

Touchscreens were popularized by tablets and smartphones and that is the segment where it should have stay. We don't need a touchscreen desktop. But if you must, leave that to AIO computers and not typical laptops and desktops.

Bern@rd said,
People are morons. it is literally as simple as this: Windows 8 can install and run desktop programs, Windows RT cannot.

DONE. END OF STORY!


As long as the ones you labeled morons are the ones opening the wallet to buy what you sell it is up to you to attract them, not the other way around...

TechieXP said,
Touchscreens were popularized by tablets and smartphones and that is the segment where it should have stay.

Uhm no.
Wherever I see a screen these days, I want to touch it.
Mainly because I've been using tablets since Windows Vista and smartphones and AIO entertainment PCs, Point-of-Sale machines, Sales Kiosks, etc.
Touch is getting more and more prevalent and MS need to support it on all form factors.

TechieXP said,
The problem with average people is they don't like to "READ".

Does the Windows RT Box say "Does not run regular apps" I mean if it says "Does not run x86 apps, they won't have a clue what x86 means".

deadonthefloor said,

Uhm no.
Wherever I see a screen these days, I want to touch it.
Mainly because I've been using tablets since Windows Vista and smartphones and AIO entertainment PCs, Point-of-Sale machines, Sales Kiosks, etc.
Touch is getting more and more prevalent and MS need to support it on all form factors.

When sitting at a traditional computer an monitor in front of you, do you want to keep your arms extended to touch the screen suspended over the air / keyboard for a period of time?

I agree Microsoft should support touch, and they should not of ripped out the touch support they planned for Windows 7.

On a tablet touch screen, metro works.

warwagon said,

Does the Windows RT Box say "Does not run regular apps" I mean if it says "Does not run x86 apps, they won't have a clue what x86 means".

I didn't know that it was required to only read a products packaging to get the facts about the product before buying. It was reported that many people return the Surface RT becaus ethey relaized they could run x86 applications on it.

This a FACT that could've easily been researched without leave the house. All they had to do was visit Microsoft.com/Surface. In fact to fine out about most products by MS you type microsoft.com/productname.

As I said people don't read.
FACT even in credit card comercials or product promos theer is fine print. People dont read EULA's, contracts, credit card applications and more. But when they get the product and use it, and find out something they could have research fairly easily, they want to blame everyone except their miserable selves.

I stand by my statement. PEOPLE DONT READ!!!!

We live in a world where facts are at your finger tips and people are still to lazy to read. Its not like when I was a teen when you basically had to go to the store and find out product specifics.

When Microsoft announced the Surface RT officially, they stated it would not run Windows desktop applications. How is it I heard it, but millions didn't. Oh wait, I will give them a break, they didnt see the video of the launch. OK. Break over, the info was still on the website from the people who made the product. Everyone who has common sense knows thatif you want to find out details of a product, the best place to visit is the website of the company that makes it.

I am sorry I dont excuse people poor buying decisions.
All they saw was its a Windows Tablet and hey assume it was just the Windows we all know. I dont excuse stupidity from consumers. Becaus ethere is no reason to be stupid.

8 is a schizo os anyway. I'm a desktop, no I'm a tablet, no I'm a desktop, no I'm a tablet.
I can't stand the inconsistency.

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