Toshiba to Install HD DVD Drive into All Its Laptops

Toshiba may push its HD DVD format by installing appropriate optical drives into its notebooks. Toshiba's senior vice president Hisatsugu Nonaka said that the company would integrate HD DVD optical drives into "all" of its laptops next year: "The demand is there: people want to watch their favorite movies in high-definition on the road." According to Gartner market researcher, Toshiba commanded 4.1% of the global PC market in Q1 2007, up 0.3 points year-over-year and increasing its shipments by 15.3% annually. The total available market of personal computers (which includes desktop PCs, mobile PCs and x86 servers) was approximately 62.719 million, which means that Toshiba supplied about 2.57 million of computers in Q1 2007.

HD DVD supporters like Acer and HP, the world's third (6.8% with 4.26 million systems shipped in Q1) and first (17.6% with 11 million machines supplied) makers of computers, have much larger market shares and have not announced support of HD DVD for all of their systems next year. The only computer maker who supports only Blu-ray among the Top 5 makers is Dell (13.9% market share, shipped 8.7 million of systems in Q1 2007). Given that HD DVD drives are more expensive compared to typical DVD/CD devices, installing them into all systems may increase prices and eventually decrease their market share.

News source: Xbit Laboratories

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Toshiba sells a LOT of laptops as mobile entertainment centres, a change from their previous business-centric move. The new market often pays a premium for their laptops because of the reputable build quality and design that none of the bigger sellers can par up with yet. IMO they are 2nd only to Apple's designs.

Unfortunately, until HDRW comes out, I think the move is slightly redundant. DVDs are still strong in being a practical media. And of course, they can fit *AHEM AHEM* 1080p in H264 (playable in lots of PCs now due to CoreAVC) on a double-layer without sacrificing much quality (sound is affected though).

Yes, but quite obviously DVD-RW is going to be included in the same drive. And not many people care that they can do that, they want to be able to play the same HD-DVDs on their TVs as they do their Laptops.

The Tjalian said,
And not many people care that they can do that, they want to be able to play the same HD-DVDs on their TVs as they do their Laptops.

Yes, all that the average Joe currently cares about is playback. Burning can come much later along in the market (hd-dvd burning that is).

Slimy said,

Yes, all that the average Joe currently cares about is playback. Burning can come much later along in the market (hd-dvd burning that is).

Not exactly. There's a lot more people picking up into computers than you may think. Hell, a lot of people in my area (and let me tell ya, I live in somewhat of a very poor area, hell someone stole our $5 weed eater last night) know all about burning CDs and movies. If it can save them money, then they definitely want it. While I don't seem them getting an HD burner anytime soon, it's one aspect that they'll definitely look at. Why read when you can burn?

The Tjalian said,
Yes, but quite obviously DVD-RW is going to be included in the same drive. And not many people care that they can do that, they want to be able to play the same HD-DVDs on their TVs as they do their Laptops.

Not so obvious.

Its a smart move never-the-less, somewhat like Sony is doing with their BluRay in the PS3 and pushing it as a blu-ray player.. there really is nothing else out there for hd-dvd (aside from the players of course) that you don't pay a premium for (such as upgrades on pc's, or the hd-dvd player for xb360).. so, gg Toshiba. gl.

Difference is that people buy ****loads of Toshiba laptops and not so many PS3s. I don't really know if Sony puts bluray drivers on all its laptops.

This move will definately help persuade the market. I believe if it wasn't for the PS3 HD-DVD would have won the format war by now. Integrating HD-DVD drives into all their pcs creates potential lifelong customers.

Hmm... 2,570,000 of 62,719,0000 is about 3% of the market share of computers.
That's almost the same market share that Apple has of the whole computer market.
Guess Toshiba is fighting a losing battle too.

Or maybe not....

Well they have ACER and HP too who are larger and using HD DVD in at least some units while Dells the only in the top 5 only supporting BluRay. So HD DVD may not be in that bad a spot. If HP and ACER were to go HD DVD exclusive that'd be a massive shift however I also don't see that happening, at least not anytime soon.