Toshiba, in continued efforts to promote the HD DVD format, will launch three third-generation HD DVD players for sale in the US soon. The mid-range HD-A30 will launch in September at a recommended retail price of US$399 while the entry-level HD-A3, priced at US$299, and high-end HD-A35, priced at US$499, will follow in October, according to a company press release.
The HD-A35 and HD-A30 both feature 1080p playback at 24 frames per second and support a two-way connection between the player and TV over HDMI, dubbed CE-Link by Toshiba. The HD-A3 supports 1080i only. The three models will be 5.95cm high which is approximately half the 10cm height of first and second generation models.