TV maker Vizio to release Windows PCs in 2012

The PC hardware business is supposed to be in trouble but someone apparently forgot to tell Vizio. The well known maker of flat screen televisions which are sold at affordable prices will soon be offering consumers their own line of Windows-based PCs. Bloomberg reports that Vizio will officially announced plans to release two desktops PCs at CES 2012 next week, along with three notebook PCs.

The story also quotes Vizio's Chief Technology Officer Matt McRae as saying that the cost to purchase their new PCs will be set at "a price that just doesn’t seem possible." Specifics about pricing were not revealed; however Vizio does expect to launch their PC lineup in June.

So why get into the PC market, when there's already a lot of competition from HP, Dell, Acer, Lenovo and many more companies making these products? McRae says, "“It’s very similar to TV -- we want to get in there and disrupt it. We think most PCs have been designed for the small-business users, that others have not done a very good job of making them entertainment devices."

The desktop PCs will be designed as all-in-one devices with 24 and 27 inch screens. As far as notebooks go, Vizio will release two ultra-thin laptops with 14 and 15.6 inch screens and a standard notebook with a 15.6 inch screen.

The fact that a major new company like Vizio is entering the PC business has to be good news for Microsoft. Having a new PC maker means more Windows 7, and later Windows 8, operating systems will be installed on new PC products.

Report a problem with article
Previous Story

Microsoft hiring for unannounced PC online RTS game

Next Story

Microsoft still denying Xbox Live has been hacked

23 Comments

Commenting is disabled on this article.

Vizio. Tier 3 screens and crappier customer service than TSA. I would not have their junk in my home. why on Earth would I trust them to make a quality pc?

As I said before, I sense another "Acer" and I hope they do a better job with their PC lineup than their TVs, bought a 42 incher a couple years back and it died after 4 days of use, returned it for another one, and the new one had the same problem, 3 days after the warranty expired.

and heaven help them if they use their own shoddy design for the display and not use a 3rd party like Dell or HP does.

The story also quotes Vizio's Chief Technology Officer Matt McRae as saying that the cost to purchase their new PCs will be set at "a price that just doesn't seem possible."

Alright, I am intrigued now.

And in what way is this different from Samsung or Toshiba or Dell (or HP, for that matter), being in both the PC and TV markets? (Yes - like Dell, HP is also in the standalone TV business; also like Dell, they only sell via their website, as opposed to resellers/retailers.) Vizio already has a US-based support arm for their North American TV business - they will simply expand it.

Ever seen how cheap their TV's are at Walmart? If the prices are anywhere near what they sell their TV's for, they'll sale mass PC's and laptops.

Been working at Walmart for a month and I can't tell you how many people I've seen buying their TV's. Right now they got a 31.5 inch selling for $228. During Xmas season people were coming out of there with 4 sets at a time. I think that was a 42 inch model that was $350-400.

Pretty good quality for the price also. I sound way too much like a Walmart commercial LOL

VISIO, recipe for success is this:

Don't install ANY crapware, seriously undercut the competition, offer tech support in ENGLISH (at least for us dumb Americans).

It's not rocket science, but it might not be profitable either.

Voice of Buddy Christ said,
Why not just integrate PC into the TV?

THAT would be nice. I wish this was available now, and am honestly surprised companies like Samsung haven't done this yet...

Voice of Buddy Christ said,
Why not just integrate PC into the TV?

You want to install a firewaal , anti-virus, anti-rootkit... in your TV ?
TVs already run Linux systems.

At least, they actually do try to increase the PC visual design quality.
It cannot be said very often on the work of most "usual" PC makers. They really tend to be lazy on this front.

As the owner of several 42" Vizio TVs from low end to High, I can say the quality is decent and features get better over time. Not perfect but for the money they seem to get it right.

Don't know if they'll for the rock bottom market or the "feature list" end, but they have a good chance of getting it right, let's hope they do.

"The story also quotes Vizio's Chief Technology Officer Matt McRae as saying that the cost to purchase their new PCs will be set at "a price that just doesn't seem possible." Specifics about pricing were not revealed; however Vizio does expect to launch their PC lineup in June."

A price that just doesn't seem possible, eh?
We'll be the judges of that.
My $300 basic Toshiba laptop has lasted me almost 4 years, and I can run W7Ultimate on it.
Sure, my battery life isn't great. But it still works beautifully.

"Having a new PC maker means more Windows 7, and later Windows 8, operating systems will be installed on new PC products."

It doesn't mean MORE... it means that customers may buy Vizio instead of HP, DELL.....

alexalex said,
"Having a new PC maker means more Windows 7, and later Windows 8, operating systems will be installed on new PC products."

It doesn't mean MORE... it means that customers may buy Vizio instead of HP, DELL.....


to be fair, Windows 7 will be installed on more.. HP/Dell is not going to stop shipping laptops until people stop buying them.. in the short term they will sell more windows 7 licenses but in the long term they will equal out and be normal.. so he is right in a way

Lachlan said,

to be fair, Windows 7 will be installed on more.. HP/Dell is not going to stop shipping laptops until people stop buying them.. in the short term they will sell more windows 7 licenses but in the long term they will equal out and be normal.. so he is right in a way

Unless they target a price point that allows people that otherwise would not get a PC to do so...

Neo003 said,
I think putting 2012 doesn't make any sense anymore.

Exactly! I was reading the title trying to understand the point in putting 2012 instead of this "this year" and the only thing that comes to mind to me is people think this is the last year before the world ends and that we should specifically refer to it as 2012...then I read this and you just read my mind!

Maybe people don't believe in the world ending in 2012, but either way, the world is still moving and next year is 2013, after that is 2014. It is no longer 2011. We need to refer to 2012 as this year because that is what it is.

The title should be "TV maker Vizio to release Windows PCs in the next few months" or "TV maker Vizio to release Windows PCs later this year", not 2012 like its far off, its NOW.

I just can't get over it lol, it irks me. But please fix that.