Twitter may drop bit.ly for its own url shortener

Twitter CEO Evan Williams announced at Chirp that Twitter will be using its own URL shortener rather than using bit.ly or TinyURL. Evan said that it would be “stupid” not to add native link-shortening capabilities into Twitter, since most Twitter clients already have that feature.

“We want to solve that problem,” he said. “Everyone else has solved that problem. We are probably not going to give people a choice. If they want to use a different shortener, they can use a different app.”

Twitter currently uses bit.ly as the default URL shortener but according to TechCrunch, Twitter already owns its own short URL, twt.tl, which it uses as an anti-spam mechanism in direct messages. But it also owns Twee.tt, which is more in line with its brand since it already uses Tweet throughout its product.

Losing Twitter could hurt bit.ly but with the recent addition of Amazon to their corporate URL shortening list, they are doing quite well. Bit.ly currently has 6,000 corporate clients, including amzn.to (Amazon), nyti.ms (NYTimes), huff.to (Huffington Post), and on.cnn.com (CNN).

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12 Comments

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smithy_dll said,
URL shorteners are absolute rubbish. Boycott them (and twitter)! Don't break the internet.

Have you seen the length of some urls? O.o they take up an entire screen themselves at times.

Some of these shortening services end up almost as long as the original url and break when a service dies. I don't like them/

dancedar said,
Some of these shortening services end up almost as long as the original url and break when a service dies. I don't like them/

If your urls are shorter than 20 characters, just don't use it if your getting more than that then your using some rubbish service.

necrosis said,
Most twitter clients already use bit.ly. Why change?

If they pay bit.ly to use their service, they can cut costs...

jb347 said,

If they pay bit.ly to use their service, they can cut costs...


Twitter users are using their service.. not Twitter! Besides.. those users give bity.ly indirectly money from ads