Twitter to sell 'Promoted Accounts'

When the social networking site Twitter started up, the founders clearly stated that they would not place advertisements on the service. To combat this, earlier this year they set up a Twitter deal alert service. With this, the company gained partners that users could acquire deals from. Now, Twitter is essentially expanding on the idea of a promoted account by selling accounts with a higher status.

Promoted Accounts, as shown on Twitter's blog, are being launched as a part of the "Suggestions for You" section of their site. "Suggestions for You" attempts to match you up with other Twitter users based on who you follow and content you mention. Promoted Accounts are added into this, using an algorithm that will attempt to match a user up with one of these accounts.

The example that Twitter used involved the promoted account, @xbox. They described the process such as this:

For example, a lot of people who follow several gaming-related accounts also follow @xbox. If someone follows gaming-related accounts, but not @xbox, Twitter may recommend @xbox to that person.

Companies will be able to purchase these accounts which will push their content to more people than if it were a regular account. This same concept happens with promoted trends. Using a promoted account, a company or service will be able to have access to a wider audience and become more visible in the vast sea of tweets where a normal account may get lost.

Promoted Tweets, Accounts, and Trends all are now available to select companies as of now, but in the future more people will be able to access these unique features.

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8 Comments

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How despicable, they give away a totally free service, and then want something in return. What's the big deal (or surprise?)

As with other forms of advertisement this ability potentially opens itself up to abuse on the part of the advertisers by associating their accounts with keywords that are only vaguely related to the actual subject matter of their tweets.

Either way, it's good to see that Twitter has found a way to offer their service while still being profitable.

I'm glad this is worded better than the title/quote in the forum!

I don't see how this is a problem as it's just pushing certain accounts up in the recommended spots. I for one ignore recommended people anyway. Like omnicoder said, you can use Greasemonkey. The good thing about that is everybody wins - they don't lose money and you remove unwanted content/clutter from the page.

Advertising is part of the internet. It isn't going away any time soon. Personally I applaud any efforts to make money that are less intrusive to me. This sounds pretty unintrusive.

I hate how everything is moving towards having "OH HEY HERE ARE SOME THINGS THAT WE THINK YOU CARE ABOUT SOLELY ON THE BASIS THAT THEY PAYED US" panels that are impossible to remove without Greasemonkey etc. Guess I'll have to get used to it as it seems to a 'feature' of everything now. I'd rather they just blatantly advertise then try to disguise it as something I'd care about.

omnicoder said,
I hate how everything is moving towards having "OH HEY HERE ARE SOME THINGS THAT WE THINK YOU CARE ABOUT SOLELY ON THE BASIS THAT THEY PAYED US" panels that are impossible to remove without Greasemonkey etc. Guess I'll have to get used to it as it seems to a 'feature' of everything now. I'd rather they just blatantly advertise then try to disguise it as something I'd care about.

im with you. If you advertise just call it advertise. Or if you change mind about "going on advertising while previously you stated you wouldnt" then just say you were wrong.
Playing with words is more annoying than telling the sad truth