Two new Samsung Galaxy S4 ads, one may or may not be bobbing for Apple

The Samsung Galaxy S4 has, to date, sold more than 20 million handsets; and it’s still going strong. That’s a huge number since the phones release on 26th April. It’s also been a while since any blatant Apple V Samsung news has hit the web. But that doesn’t mean that practice isn’t still going on, even if it is very subtle when it does happen.

Two new Samsung Galaxy S4 adverts have hit YouTube, and in them, Samsung are doing their damnedest to show off the more useful, and one (sort of) cool, features of their now three months matured flagship smartphone.

The first ad shows a pretty ignorant business type man bothering some poor chap who just wants to watch a movie on his phone, which happens to be a Galaxy S4. Although the two do manage to spark up a conversation around how easy it is to transfer data from other handsets to the S4. Even text messages. The eye tracking feature also gets a mention here too. Kudos to Samsung for wedging that in there as well!

The second ad takes us on a magical journey with a girlfriend and boyfriend, the latter of which is incredibly nervous about meeting the girl’s parents, who don’t appear to speak a word of English. The girl however is pretty fluent, but it’s actually the S4 that helps the guy through the situation, telling him what to say to the girls mum in her native Spanish. The dad mind you, he’s unimpressed.

While it’s easy to say that Samsung are taking a pop at Apple in the first advert, without actually mentioning Apple or the iPhone at all, it’s still a nice way to inform people that they can transfer their data to the S4 relatively painlessly. Or at least that the idea anyway. But you just know Samsung would have loved to have mentioned a certain fruity iDevice, just because they could. I mean, who else’s customer base, that might see the advert, would they really want to go after? Nokia’s?!

Source: YouTube via: Redmond Pie

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31 Comments

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volodoscope said,
You can't tell a difference between 720 and 1080 screen.

Although it's call a retina display but did not reach the criteria of what we call HD. i didn't even expect Apple to put 1080p on the iPhone but 720p still make perfect sense.

Master of Earth said,
Apple need to admit they make a mistake with the iPhone 5. They need at least use a 720p instead of those 1136x960.
Its 1136x640 not 960

volodoscope said,
You can't tell a difference between 720 and 1080 screen.
That is false. There is a huge different. JUst look at the Galaxy S 3 screen and the screen on the Galaxy S 4 and see how different it is. Even tho they are both HD, Full HD looks far better. The colors are prettier and more accurate because the color palette is bigger. You're talking millions of more pixels in similar space, higher PPI count.

If you cant tell the difference than you need glasses because the different isnt subtle. In fact since you likely have bad eyes, go to Costco if you live in the US or Best Buy and look at a TV that is 720p and compare it to a 1080p one. You you dont see the difference than you do need to be an optometrist.

Anyone can make a 1080 phone screen ****ty with ugly colors and bad color profiles. Yes maybe on android phones it makes a difference because their screens are so dim all the time. My Nexus 4 screen (on auto) was horribly dark all the time, had to put it at 80% to make it look good, compared to iPhone's 5 screen it wasn't as "pretty" even at higher resolution.

volodoscope said,
Anyone can make a 1080 phone screen ****ty with ugly colors and bad color profiles.

Better than a much smaller screen that's only 1136x640 and has butt ugly colours like the iPhone 5 with iOS7.

volodoscope said,
Anyone can make a 1080 phone screen ****ty with ugly colors and bad color profiles. Yes maybe on android phones it makes a difference because their screens are so dim all the time. My Nexus 4 screen (on auto) was horribly dark all the time, had to put it at 80% to make it look good, compared to iPhone's 5 screen it wasn't as "pretty" even at higher resolution.
Well with Samsung, the screens are LED so yes they look darker because they are NATURALLY black, unlike backlitLCD's which cant do natural black bec of the bulb always makes it have a faint shade of grey or blue on the screen which actually washes out some colors.

Yes you're right, anyone can make a 1080p screen, not everyone can make a good one. LG, Sharp and Samsung do though which is why Apple uses all 3.

Everyone is entitled to their opinion, but it is near impossible for a higher resolution screen to look worse than a lower resolution one. When the iPhone screen with "Retina Display" is compared with the Samsung screens even with Pentile @ 720p, the colors are brighter even if a bit over-saturated. In the dark the screen is brighter do to the fact the black is real black. In bright sunlight LCD's are impossible to see because of the backlight is reflecting any light hits it making it even harder to see which is not a problem on Samsung devices.

If you think 1136x640 looks better than 1280x720 or 1920x1080, then well...I will let you be alone in that opinion. 1136x640 looks good on iPhone because they shoved all the pixels into a 4" space. But you actually miss some color detail because the pixels are so close that unless you have perfect vision, you will miss. If you think a 4" screen with that high of a pixel density is better than alternatives, then that is another problem. The iPhone 4S had a density of 326ppi vs the Galaxy Note 2 at 306. But a 5.5" screen will show more detail thanks to the pixels being larger vs cramming them into a smaller space.

You really need to read about display technology to understand that packing more pixels into a squared inch gets to a point that is the pixels are that small, color reproduction is actually lost...not gained.

Studio384 said,
As soon as something needs an "easy mode" and it's not a game, it's time to ditch it.

Thats debatable. Wifi "EZ" mode button seems to be handy. I see where you are coming from though, "and with their 4th version they finally simplified it enough to warrant an easy mode, allowing everyone to enjoy the complicated piece of **** that doesn't ****ing work" I can just see the Onion loving this like they did Sony. https://www.youtube.com/watch?v=8AyVh1_vWYQ

I feel that Google get richest in the world, and they get more money for Android, and says to Samsung, "F** You, Samsung! I already cheated on you, Samsung!", and Google were laughing at Samsung. can you imagine that one too?

If you ask me, if the manufacturer has to point out that an "easy mode" exists, just screams that the phone is too complicated for a normal user.

ahinson said,
If you ask me, if the manufacturer has to point out that an "easy mode" exists, just screams that the phone is too complicated for a normal user.
FALSE!!! I know it and you know it. Easy mode doesnt do much. It adds a widget that allows for adding most used contacts to the home screen. It makes icons bigger for your most used apps. If you ever seen a feature phone, the icons tend not to be small like they are on todays phone. They tend to be large tile-like objects. For people who like this or prefer this maybe they have bad eyes, its a huge plus.

If APple had thought of it, you'd had said it was the best thing since apple pie. But because Samsung did it, you have to be negative.

Why dont you actually look it up and learn something you dont know anything about before you criticize it.

http://www.samsung.com/us/supp...N0000003&map_seq=120408

Better to let people think you are stupid, then to open your mouth and remove all doubt.

TechieXP said,
...If APple had thought of it, you'd had said it was the best thing since apple pie. But because Samsung did it, you have to be negative...
Look, I actually don't own and never have owned an Apple product. I wasn't skewing my statement on bias, but on the commercial's attempted message.

They went to great efforts to tell me that the S4 has an "Easy Mode," which means that logically speaking, if I'm not in that mode, the phone isn't easy.

CTFD
http://www.urbandictionary.com/define.php?term=ctfd

ahinson said,
If you ask me, if the manufacturer has to point out that an "easy mode" exists, just screams that the phone is too complicated for a normal user.

It's to make the phone idiot-proof and easy like to old seniors or non-techy people.
I'd prefer to have the feature than none.

ahinson said,
Look, I actually don't own and never have owned an Apple product. I wasn't skewing my statement on bias, but on the commercial's attempted message.

They went to great efforts to tell me that the S4 has an "Easy Mode," which means that logically speaking, if I'm not in that mode, the phone isn't easy.

CTFD
http://www.urbandictionary.com/define.php?term=ctfd

Well your logic is messed up because that isnt what it means. It simply means that the phone changes the UI so that common tasks people use are displayed as large icons which is helpful for people switching from Feature phones so that the UI looks more familiar. No more and no less. The UI on TouchWiz looks no different than it does on iPhone. As with All Android phones, all the apps arent locked to home screens. Instead it has an app drawer which is it on overlay. A person who has use a feature phone which works like an iPhone where all the icons are on the homes screens, could get confused. Confused doesnt equal hard to use, it just means they ahve to learn a new way to do things. With this mode they wont have to learn nothing new.

Kalint said,
Samsung is really pushing those niche features aren't they
You mean like how APple pushed Siri? Its niche feature? Because you do realize that even after almost 3 years, it is used less than Android voice features.

In fact S-Voice is more accurate vs Siri even if it is a bit slower. But who's rushing. I rather it take longer and be right than rushed and be wrong.

Oh and has maps gotten better? I can also say that Samsung's Translator app is better tah Google's version of the same. I know because I used both on my Note II and I prefer the Samsung app.

These are good ads. Shaming Apple without mentioning their name is priceless.

But I think this was the best commercial ever - http://www.youtube.com/watch?v=bJafiCKliA8

Still not quite sure what either 'easy mode' or 'smart switch' actually achieve.

Is the 'eye thing' something that works well in practice?

CSharp. said,
Is the 'eye thing' something that works well in practice?

Seems like it would be pretty annoying. I don't like disconnects in my audio.

Easy mode? Do you need to advertise what should be the obvious default?

CSharp. said,
Still not quite sure what either 'easy mode' or 'smart switch' actually achieve.

Is the 'eye thing' something that works well in practice?

In my experience it works only under almost ideal conditions. Most of the time the eye sockets are too dark for the camera to determine anything due to looking down and not having enough ambient light. I don't think it has an IR blaster to light your face up for the camera, but it really should.

CSharp. said,
Still not quite sure what either 'easy mode' or 'smart switch' actually achieve.

Is the 'eye thing' something that works well in practice?

Smart switch is simple. It is a desktop app where iy helps move you data from one phone to another. Even the apps. If that app isn't avail for Android, it offers suggestions of alternatives.

The eye thing? Isn't perfect and doesn't work all the time. But it does work. It is nice when it does, which is better than not having it all. I mean you could just press pause right. But then again, not needing too is nicer. I tried it on my wife's GS4 and its hit or miss.