Two thirds of Windows Store apps made by 12% of developers

While Microsoft are basking in the glory of Windows 8 exceeding the 20,000 app mark in less than a month of Windows 8’s general release, another statistic has come to light that there might not be as many developers producing apps for the fledgling OS.

In a tweet on their Twitter account, Win App Update posted that 12% of developers, registered to submit apps for the Windows Store, are responsible for 61% of the apps available for download. While percentages are nice, that’s 878 devs for 14,501 apps. To break it down even further, that would be 16 apps per dev!

Okay, that last stat isn’t exactly right, but for all Microsoft’s talk of Windows 8 being supported by developers and the submission of apps being good from their point of view, it’s a bit glaring that such a low number of devs are providing such a high proportion of apps.

Could these figures suggest that devs aren’t as invested in Windows 8 as Microsoft wants them to be? Or is it that they are simply churning out mediocre app after mediocre app to earn money?

Still, it begs the question, what are the other 88% (7316) devs actually doing?

Source: Win App Update’s Twitter

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FrankJL said,

iM SORRY BUT WINDOWS 8 DOES NOT HAVE QUALITY APPS. YES IN CAPS!!!

Besides the big name companies (netflix, hulu, espn etc) the rest of the pack simply sucks and the entire store feels like amateur central.

This whole argument about fart app blah blah is really getting old. I own a surface RT and teh quality of apps currently in the store seriously do not compare to what android and ios provide.


I think this argument has been discussed to death really. Saying one store has more bull**** apps than the other stores is just ridiculous because all app stores have these useless apps, even tho all three say they have policies and rules to filter out the junk.

Be patient

FrankJL said,

iM SORRY BUT WINDOWS 8 DOES NOT HAVE QUALITY APPS. YES IN CAPS!!!

Besides the big name companies (netflix, hulu, espn etc) the rest of the pack simply sucks and the entire store feels like amateur central.

This whole argument about fart app blah blah is really getting old. I own a surface RT and teh quality of apps currently in the store seriously do not compare to what android and ios provide.

I'm fairly sure this just means that some developers litter the store with single-purpose 'crap' apps. Try searching the Store for 'Blue Marble Software' - 257 apps, which are each a separate book; there's probably worse examples out there.

I think all apps stores have have a '20% of developers produce 80% of apps' problem; it just means that 80% (probably 95%) of the apps are rubbish.

Jazirian said,
I'm fairly sure this just means that some developers litter the store with single-purpose 'crap' apps. Try searching the Store for 'Blue Marble Software' - 257 apps, which are each a separate book; there's probably worse examples out there.

I think all apps stores have have a '20% of developers produce 80% of apps' problem; it just means that 80% (probably 95%) of the apps are rubbish.


It is the Pareto effect: http://en.wikipedia.org/wiki/Pareto_principle

80% of the effects come from 20% of the causes
80% of the wealth is owned by 20%
80% of crimes are committed by 20% of criminals
people spend 80% of their time with 20% of their friends

There's currently an issue where a large amount of dev's have been submitting the same application multiple times. This was for some rewards based program in India.

MS have since tightened the rules stating you can't submit the same app more than 10 times.

You would think once would be enough but there are valid cases for having the same app be it trial \ full versions or localisation requiring sizeable local assets.

In the latest release of the SDK they have provided a more thorough app certification tool which will weed out a lot of these submissions.

Let's just hope they apply the rules retrospectively to remove a lot of the crap that is currently in the store.

SledgeNZ said,

You would think once would be enough but there are valid cases for having the same app be it trial \ full versions or localisation requiring sizeable local assets.

I would have assumed that in that particular case it would still count as one app submission - one package containing the app and the various resources that it requires including the supported localization resources. Trail/Full version packages on the other hand, correct me if wrong, they have some functionality to purchase an app and it automatically switches to full version without the need to re-download.

I'm a registered Windows Store app. I've never published an app.

There are tons of other people would be in similar positions (Visual Studio 2012 requires you to register as a dev before allowing you to create a Metro app).

I registered purely to test RT before I took over a development account from a company I work for O.o There will be hundreds if not thousands of devs in similar positions.

Your comment makes me realise that the article author has misinterpreted the tweet. There is a huge difference between '12% of developers on the Windows Store' and '12% of developers, registered to submit apps'.

So to answer the question 'what are the other 88% (7316) devs actually doing?' - they're releasing a smaller number of, probably, better quality apps.

Jazirian said,
Your comment makes me realise that the article author has misinterpreted the tweet. There is a huge difference between '12% of developers on the Windows Store' and '12% of developers, registered to submit apps'.

So to answer the question 'what are the other 88% (7316) devs actually doing?' - they're releasing a smaller number of, probably, better quality apps.


I guess it's all about interpretation at the end of the day. Whatever way you look at it, 12% of registered devs submitting/supporting over 60% of the available apps is still a very low number compared to the number of devs registered that could be submitting/supporting apps.

I don't see there being any real way of giving this cloud a silver lining unless, as others have already mentioned, there are 20+ book apps coming from the one dev. But then Microsoft wouldn't be able to say there are over 20,000 useful apps on their store, as much as they have tightened up their rules around the app submissions.

This is what happens on all app stores. Tons of "developers" release crap app after crap app just to make money out of the incautious users and the minority release quality apps or at least apps that try to serve a particular need.

About the question of what are the other 88% devs doing? They release one or two apps at first and they are working on their first apps.

In my case, I'm developing a couple of apps for WP8 and Win8. I haven't published anything yet but plan to do so before the year ends. I guess many registered devs are like me.

is it that they are simply churning out mediocre app after mediocre app to earn money?

How do you reach this conclusion? It sounds a bit like Neowin where a small number of writers are used to churn out mediocre article after medioce article.

jakem1 said,

How do you reach this conclusion? It sounds a bit like Neowin where a small number of writers are used to churn out mediocre article after medioce article.

erm. neowin _still_ churns out mediocre after mediocre articles. sometime worst. lmao.

jakem1 said,

How do you reach this conclusion? It sounds a bit like Neowin where a small number of writers are used to churn out mediocre article after medioce article.

lol +1

The Entertainment section is full of garbage apps from India. One page non-app, with 6 photos and text from Wikipedia. And sometimes that app is replicated several times with several different names

mmjm said,
The Entertainment section is full of garbage apps from India. One page non-app, with 6 photos and text from Wikipedia. And sometimes that app is replicated several times with several different names

Yes, exactly. I wish we could filter out everything from India. It's all a bunch of sh!tware.

Skwerl said,

Yes, exactly. I wish we could filter out everything from India. It's all a bunch of sh!tware.

I reported it to Microsoft, twice and got a response to tell the app developer...! Gave up though I read somewhere they're cleaning things up but just checking now lots of crappy Indian apps still.

It would be great if there was a feature to "ban" from view within our store view as a preference any developer who releases crap. I'd be willing to bet a tool like that would cut down on the crap.
I'm so sick of having to scroll through 20 apps taht look the same just supposedly do one thing different.

that would be nice wouldn't it

Sekyal said,
It would be great if there was a feature to "ban" from view within our store view as a preference any developer who releases crap. I'd be willing to bet a tool like that would cut down on the crap.
I'm so sick of having to scroll through 20 apps taht look the same just supposedly do one thing different.

Does Visual Studio have a windows 8 app piano demo for people to learn how to make a windows 8 app? The amount of piano apps just makes me think people are just taking this demo code (if there is one) and changing a few things before putting it on the store.

I really wish the Microsoft would not only tighten up their restrictions for future submissions, but also clean up a lot of the crap that is already in the store. It may make their app count look better, but the not only does the overall quality of the store go down, it makes it harder to find the quality apps that are there.

I have a photo viewing/collage making app call Memorylage (I'm a long-time developer that has been working on it since December, so it's a fairly high-quality app IMHO), and it was towards the top of the new releases page for a while until some app for making cards got in there. The app had 12 different versions, basically the exact same app with different templates, and the barrage of those apps pushed me off of the first page. Microsoft's guidelines clearly state that if you have multiple apps that only differ slightly in that way, they should be released as a single app with different packages in it.

Hopefully if their submission process really does get cleaned up though, the current apps will eventually get buried, and won't really affect much past then.

P.S. If you want to check out my app, find it in the store or go to http://www.memorylage.com for a demo video of it.

Seems to be a little unfair the permanent discussion on how MS store this and that and comparing a 2 month old store with four year(more mature) stores and apps.

I suspect the bulk of major apps are to be ports in the first quarter of 2013. If you're already an experienced iOS or Android operation, that would be the best way to get started, by moving over your most successful existing product. Which means you aren't going to bother with some little one-off 'does this work?' more of a demo than anything useful sort of app.

If I was a game company like Kemco with a big pile of old-school RPGs on existing phone/tablets OSes, I wouldn't bother with anything less than full ports but if I waited until the new platform launched to get serious about allocating the resources the first ports are going to take a few months, at least.

I suspect if we saw the list of registered developers it would suggest a lot of them are known players who are moving over their IP but are in no rush.

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