Uh oh! Lumia 928 billboard appears before its launch

The Nokia Lumia 928 is perhaps the worst-kept Windows Phone secret of all time: we've seen full device renders, we've heard about the phone's specifications, we've heard about the supposed launch dates, we've seen photo samples and even spotted it filming in the wild. Despite the fact Nokia still hasn't announced the device, a billboard has reportedly been spotted advertising the device in the wild.

My Nokia Blog has received an image of the Lumia 928 billboard, which shows a render of the device that's different to what we've previously seen, as well as a line that claims it's the "best low-light smartphone camera". You can spot a number of logos around the billboard, including Microsoft, Windows Phone and Verizon, and it doesn't look like the image has been faked.

If billboards advertising the Lumia 928 are already being prepared, it's only a matter of time before the device is finally announced. If previous rumors are correct, we should be seeing a variant of the Lumia 920 for Verizon, likely with a thinner and lighter body, 4.5-inch AMOLED display, and a Xenon flash to accompany the 8-megapixel PureView camera with optical image stabilization.

Source: My Nokia Blog

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34 Comments

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Majesticmerc said,
I have a question. It's my understanding that this device is a single-carrier device. Why is the internet so obsessed with it?

Well, first because it's a flagship on one of (if not THE) biggest carriers in the US, a large market...

But also, it's only exclusive to Verizon here. There are rumors that it is coming to Europe as well for instance.

M_Lyons10 said,

Well, first because it's a flagship on one of (if not THE) biggest carriers in the US, a large market...

But also, it's only exclusive to Verizon here. There are rumors that it is coming to Europe as well for instance.

Noted, thanks

Majesticmerc said,

Noted, thanks


No problem. To be honest, I want this phone and I'm tired of hearing about it at this point. LOL

It needs to just come out already!...

Agreed. I think it's because it's another high end WP8 phone. If this was an Android flagship made to get around an exclusivity agreement, no one would care.

Nashy said,
They need to stick to decent numbers. 928? Stupid.

The naming scheme as a whole is stupid to be honest. But they're great phones, so I guess that's what matters. Lol

pack34 said,
Not that dumb. The hundreds digit signifies the series, the tens is the generation and the ones is the variant.

Except that the number for the series, generation, and variant all appear to be pulled out of thin air with no significance.

I don't mean to knock Nokia, I like everything they're doing, but the names are silly.

Nashy said,
They need to stick to decent numbers. 928? Stupid.

In fact it is nice even when it misleading.

Some people think that the biggest the number then the better/newer. So, some people will say lumia 928 is better than lumia 920

Brony said,

In fact it is nice even when it misleading.

Some people think that the biggest the number then the better/newer. So, some people will say lumia 928 is better than lumia 920


Nokia always had similar naming scheme's. And there is no real meaning behind it, first 2 numbers is generally model and last 1-2 version.

Ezekiel Carsella said,
looks great. really want one because it is better than the 920 and is on my Verizon

Yeah, I've been waiting to upgrade forever... I hope this comes soon.

Ezekiel Carsella said,
looks great. really want one because it is better than the 920 and is on my Verizon

What makes you think that it is better? The rumors refer to 16 GB of storage instead of 32 GB and no SD card; also I personally do not see an aluminum body as better than the actual one used in the 920; granted if it was the same material of,the Surface it would be a different story....

because better camera, thinner, lighter (don't really care but hey i'll take it), and hopefully will have a faster CPU/GPU. for me storage isn't an issue.

Fritzly said,

What makes you think that it is better? The rumors refer to 16 GB of storage instead of 32 GB and no SD card; also I personally do not see an aluminum body as better than the actual one used in the 920; granted if it was the same material of,the Surface it would be a different story....

The aluminum body rumor is false apparently, and storage size has had conflicting rumors...

M_Lyons10 said,

The aluminum body rumor is false apparently, and storage size has had conflicting rumors...

Oh I see, thanks. It seems we will have to wait and see...

xendrome said,
So the camera low-light feature is the highlight of the product?

It seems odd to me too. I can't picture many people buying a phone for that particular feature...

M_Lyons10 said,

It seems odd to me too. I can't picture many people buying a phone for that particular feature...

I actually think that most smartphone owners tend to take pictures in often low-light or just poor lighted areas because more often you're out with some friends some place and want to take a picture.

I know when I visited family for the holidays lots of the pictures I ended up taking with my 8X were under poor lighting situations and indoors.

You can't advertise every feature of a phone on one billboard. Same reason Apple had a 30-second TV commercial all about panorama photos.

virtorio said,
I think a camera on a phone that can take good low-light pictures is a pretty good selling point.

I stand corrected. Looks like I'm in the minority here... Lol. Well, good then, hopefully the 928 sells really well. I know I want one.

Ezekiel Carsella said,
wait i just figured this out. your Marques Lyons the MSFT Xbox MVP that I follow on Twitter right?

Actually no, I'm sorry to disappoint. I actually hadn't heard of him before, but I might just have to follow him on Twitter as well.

Jombi said,
How do we know it wasn't intended?

To post a billboard before announcing the product? I'm willing to go out on a limb and say that wasn't their plan...

The launch of this device has really been bungled... LOL