UK Internet usage boom

A recent survey by the UK Online Measurement company (UKOM) has revealed some interesting statistics when it comes to UK Internet usage. The survey concluded that the average user spends 22 hours and 15 minutes online every month. This is 65% more than was recorded three years ago. The survey also split "The Internet" into 85 different categories in order to work out how people divide their online time. The top ten categories are as follows:

Rank

Leading sector by total / share of UK Internet time - April 2010

Share of UK Internet time – April 2010

Share of UK Internet time – April 2007

Relative Change in Share of UK Internet Time

1

 Social Networks/Blogs

22.7%

8.8%

159%

2

 E-mail

7.2%

6.5%

11%

3

 Games

6.9%

5.9%

15%

4

 Instant Messaging

4.9%

14.2%

-66%

5

 Classifieds/Auctions

4.7%

5.0%

-6%

6

 Portals

4.0%

3.7%

10%

7

 Search

4.0%

4.1%

-3%

8

 Software Info/Products

3.4%

5.3%

-36%

9

 News

2.8%

1.5%

84%

10

 Adult

2.7%

2.8%

-3%

-

 Other

36.8%

42.2%

-13%

table via UKOM

The biggest change here is shown by social networking sites, with a huge 159% increase over the past three years. This, along with other things, has caused Instant Messaging to drop 66% over the three year period. However, e-mail was expected to have fallen in market share over the three years but has in fact increased by 11%. Perhaps the biggest surprise is the 3% drop in online searching; our current "Googling" culture makes this figure seem very low.

This is just one of the many impacts Social Networking websites have had upon the rest of the Internet. Many other sections of the Internet are missing out because so much of our online time is taken up by these sites and so many users simply go online with the sole purpose of checking these pages and nothing else.

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23 Comments

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NoctheniK said,

Likewise, also I'm surprised 'Adult' is so low. =\

they should have probably made an "online video+adult" it would take most of the other, I think

Shiranui said,
They reason they spend so "long" online is because UK internet speed is so slow.

It's not for everyone. I live in the UK and find it fast for me.

LOL. I thikn this applys to just adults who don't use the web often or can't use it much. I'm on it like 10 hours a day or more And I'm in the UK

I hate the internet because I realize how my life is at its mercy, without it, I can't function e.g. uni emails/ work emails / online work submissions.

Very suprised by the 3% drop in "Adult" usage of the internet what with the rise of streaming sites and such.

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