UK retailer offers free Windows 8 upgrade with Lumia 820 purchase

You would think that Microsoft would do more to boost up sales of its newly launched Windows Phone 8 devices from Nokia and HTC by tying in the purchases of those products with its new Windows 8 OS. Thankfully, a UK retailer has the bright idea to do just that.

WPCentral.com reports that UK-based Carphone Warehouse is giving people who buy the just launched Nokia Lumia 820 a way to get a free upgrade to Windows 8 Pro for their PC. Normally, the cost to get such an upgrade would be 49.99 pounds in that part of the world.

Again, we don't understand why Microsoft wouldn't make this kind of offer on its own. We think that not only would it be a great incentive for anyone who was thinking about the purchase of a new Windows Phone 8 device, but it would certainly boost the number of Windows 8 upgrades for older PCs.

With the holiday season coming up, along with Black Friday 2012, it's possible that smartphone retailers here in the US will launch similar Windows 8-Windows Phone 8 tie in deals. We will be keeping an eye out on such sales over the next several weeks.

Source: WPCentral.com | Image via WPCentral.com

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Upgrade is £24.99 and £14.99 if you have a qualifying PC although anyone can get it for £14.99 without the PC.

Windows 8 upgrade (if you have a Windows license) is £24.99. Launch price is £49.99 for the downloadable version. It will probably be a regular Window price next year, but those prices are what i heard. SO is that an upgrade license or a "retail" one? I don't live in the UK but someone in their promotion department is really stupid or just a regular deceiving advertiser.

Again, we don't understand why Microsoft wouldn't make this kind of offer on its own.

I'd say that when you make special offers on brand new products like this, it makes it look as if one or the other isn't selling very well - and you need to incentivise it to make it popular. Given that both Windows 8 and Windows Phone 8 have just launched, I can see why Microsoft wouldn't want to do this.

Chicane-UK said,
Given that both Windows 8 and Windows Phone 8 have just launched, I can see why Microsoft wouldn't want to do this.

What happens is users are either going to get a Windows Phone 8 and not know how to use it properly so they'll use their PC to find out. Or they'll upgrade to Windows 8 not know how to use it so they'll use their phone to find out.

Now, if they give users both at the same time, the user won't have a clue how to use windows or their phone and they'll be running around asking everyone if "there is an app for that".