UK web traffic for porn higher than for all social networks combined

The United Kingdom is currently in the process of introducing an ‘opt-in’ requirement for any web user wishing to view adult content. Within the next eighteen months, Prime Minister David Cameron has requested that all internet service providers (ISPs) block access to adult material by default, requiring that any user trying to access such content must tell their ISP that they wish to do so. For now, ISP compliance is voluntary, but Prime Minister Cameron has indicated that he will consider introducing legislation to force those that don’t comply.

Unsurprisingly, this has caused a bit of a fuss in the UK, with many decrying the puritanical approach as overkill, calling on parents to take greater responsibility for what their children are accessing online. Plenty of Brits love their porn, it seems, and there’s data to prove it.

By tracking clicks online during June 2013, internet analytics company SimilarWeb learned that watching porn is a British favourite when it comes to spending time online. Indeed, with 8.5% of traffic made up of visits to view adult content, it’s even more popular than social networking – Facebook, Twitter, LinkedIn, Myspace, and all the other networks combined, which only made up 7.3% of online activity in the UK.

Only search engines (15.7%) and arts and entertainment (9.6%) ranked higher, with the largest overall category being the ambiguous ‘other’ at 30.3%.

It’s worth noting that these figures put the UK above the worldwide average (7.7%) when it comes to looking at boobs and other naked things online. Brits are slightly ahead of their friends over the pond in the United States (8.3%) and their Irish neighbours (7.5%). But the UK is way behind those frisky beasts in Germany, where 12.5% of online activity is on adult sites.

SimilarWeb’s findings are based on actual clicks from millions of computers worldwide. The company claims that it collects data from around 1% of users in most western countries.

Source: SimilarWeb via The Guardian

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" SimilarWeb " had a fun time doing this research.
Did "alternative.to" already had this? And "website like" already documented their finding this year.

I suspect part of the reason for the increase in viewing online "porn" in the UK comes in the wake of Fifty Shades of Grey. The UK has traditionally been quite "conservative" when it comes to views on porn/kink/sex... 50 shades has changed all that - what was once quite a "taboo" subject has been openly discussed around watercoolers all over the UK since the publication of 50 shades... it's sparked people's curiosity & interest, and so I wouldn't be surprised if the current increase trend in viewing online "porn" is a direct result of this!

As soon as it comes into force my wife and I will be having it disabled, we love our porn! We have a a happy full marriage and aren't into anything illegal, yet we are made to feel as though we are!

I like the way the Government says it's 'voluntary' then in the next breath say that if they don't enforce it they will make it law!!! That's hardly voluntary!

It's got nothing to do with the government what people do in their own home as long as it is legal. Straight forward adult porn should NOT be illegal or restricted.

This is all the fault of the lazy, ignorant parents out there who won't take responsibility for their kids behaviour. It's time people learnt to grow up themselves before they have kids!

This is good news for Britain. I'd rather be in a country full of perverts like me than a bunch of narcissistic social media whores.

maybe everyone residing in the UK who pays for Internet access and wants to look at "adult content" (cannot wait to see how they define that for you) should ask their ISP to discount the price you pay for your Internet access. Say you pay 100 quid/month and "adult content" is 50% of all the sites out there then you pay half your regular cost ... unless you want access to it.

This shouldn't be a news or not entirely shock by the people because it's 21 century! What exactly is so shocking when until this era they only learn that PORN has become the center of internet and is not new in the internet but archaic

They haven't introduce a new way to enjoy porn movie for very long time. 3D won't be game changer. Virtual World will take over the internet and the government shouldn't even release the statement because it mean the government is once again spying on you web activity.

Any recent Windows PC has parental controls which includes filtering. Personally they should put more effort into educating parents about these free technologies rather than attempting do the parenting for them.
I vote Tory but had this idea been mentioned in elections he would have lost my vote. We don't need another China.

So we're .2% more randy than the US, that's not news!

If you view it from the other side, that means 92% of everything we do on-line is not porn related.
I'm not worried about the porn block, i'm worried about where this will lead and the fact that DC thinks we're incapable of looking after our own children and he must control what we are legally able to watch. As a grown man that disgusts me.

It's not just about having porn blocked. It's everything else that's being blocked along with it, including (supposedly) Web forums.
That, along with having to put your name and details on a public list to say you want to look at bobbies.

I'm already paying enough to get online. I don't want to pay more to use a proxy to access areas of the internet that are supposed to be free in the first place.
If they're going to force isps to block portions of the net, then they will have to reduce the cost of getting online significantly. Isps wont like this movement. It puts too much pressure on their income.

However, I digress. Being a keyboard warrior does nothing. Write to your MP asking if they plan on backing this. If they do, tell them your not voting for them next time round. They don't care about the vote, but they do care about the money they receive being elected.
There is also a petition: http://epetitions.direct.gov.uk/petitions/51746

I visit forums on a daily basis, don't mean im a SOB.
THIS what we are writing here is a FORUM!

This sounds like government to selectively determine "bad entities"!!!

startscreennope said,
The Great Firewall of Britain

There's no other way to describe it. Finally we can reach the dizzy heights of freedom that other countries such as North Korea and China reached... oh wait !

I don't think Proxying 720p High-Def Porn is really going to produce a decent result .

Maybe a high performance VPN Provider would do the job, and if you don't mind waiting / torrenting then TOR; but certainly not a proxy.

The block also is meant to block proxy sites. Now don't get me wrong, there's going to be ways around it, but it sets an incredibly bad precedent.

So do they think out of embarrassment, people wont opt-in otherwise they are tagged. And is this meaning the people who do opt-in are suspects whilst those who don't, are not.

What in the name of hell is the point?
We are an island race, as such we are sex-driven.
When did that turn into crime??

Anther reason to breach privacy imo!

The article is wrong. It's not opt-in. It's enabled by default, which obviously means it's opt-out. Please can the writer correct this?
And it's not just porn that will be blocked either, it's all kinds of adult content.

I'm totally against any censorship. If David Cameron was to drop dead i will actually throw a party. He's a **** on so many levels.

Oh right, so you're another of those people who celebrate death?
Yeah, Hitler was a pretty bad guy but I wouldn't say I am glad about anyone being killed.

Celebrate death, no
All I say this that this move will do more harm then good and im sure NoClipMode meant the same.

My example - Human thinking

Do you think these people who engage in this child-related activity that blocking porn (all) discourages them from doing it? Already some of them are caught and prosecuted best they can, fear is not doing anything, what on earth do you think blocking porn would do?
Instead of keeping it overground, where they can be observed and at the earliest time CAUGHT, it forces people to do these things underground, which we all know how that pans out in the long run.
Blocking that content is and would be a fair solution, but by blocking all of porn all they encourage to do is the kids/adults who want to see it to use other means and you begin yet another cyber war between people in power and people not. Don't you ever wonder when this happens to a country that what will they block next in the name of "ruining lives"?
Nothing done to TEACH and HELP THEM UNDERSTAND, just block it and worry about the backlash, which is usually a lot more!

Also i'll wager a tenner says the government form a list of possible suspects by people who OPT-OUT of this, no?

Hope this helps,