Ultra-D seamlessly converts your 2D to glasses-free 3D

The name of the game at CES this year is glasses-free 3D televisions. Companies have heard consumers complain about having to wear glasses, whether active or passive, in order to watch television and are creating technologies to address this concern. Another issue revolves around the lack of 3D content. Stream TV is hoping to fix both of these problems with their Ultra-D technology.

The Ultra-D technology can convert any video source, whether a movie, television show, or video game. The video stream is automatically converted via Stream TV's mixture of software, firmware, and hardware which is able to split the scene apart in order to pull some content towards the viewer and other parts of the scene towards the background. The system is able to convert, in real-time, any 2D or 3D stereoscopic (with glasses) content into a glasses-free experience. The process isn't static either: the user is able to modify the amount of 3D effect in real time in order to satisfy all viewers in the room.

The best part about the technology is that the 3D effects are visible from nearly anywhere in the room. Tilting you head and moving off to the side of the screen still provided a very good 3D experience and there are no head tracking cameras to worry about.

It sounds like Stream TV is partnering with different manufacturers to deliver products to consumers, so be on the lookout for a tagline of "3D enabled by Ultra-D" in the near future. The company hopes to bring the technology into your living room starting in the second quarter of 2012.

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23 Comments

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ahhell said,
Nice website those guys have. Looks like a scam site.

You need to view their website in 3D to really appreciate it!

ahhell said,
Nice website those guys have. Looks like a scam site.

Yeah, I was a little disappointed in the site as well - they obviously threw it together without much thought. That said, they're targeting the B2B market, so it's basically just a site for press to grab information I think. We saw the technology and were impressed with it at least.

Fritzly said,
The real issue of 3D TV is how much stress is brought to your eyes.............

This. Call me a luddite or whatever, it's why I'm very vocal against all this 3D fad. It's all faux-3D, eye and brain being tricked into perceiving something that isn't there. 3D must die.

cralias said,

This. Call me a luddite or whatever, it's why I'm very vocal against all this 3D fad. It's all faux-3D, eye and brain being tricked into perceiving something that isn't there. 3D must die.

I wonder if people had a similar reaction when games like doom came out. That 3D is a huge lie, but a fun game none the less

KSib said,
I wonder if people had a similar reaction when games like doom came out. That 3D is a huge lie, but a fun game none the less

Well, that kind of 3D - a projection of an image on a 2D plane - has existed since the beginning of time. It was more of a computer now being able to create the scene dynamically thing.
It is also tricking us, relying on our awareness of perspective. Excessive eyeballing of telly and monitors do result into sight problems down the road. I'd like to thing that to a lesser degree than everyday 3D will.

cralias said,

This. Call me a luddite or whatever, it's why I'm very vocal against all this 3D fad. It's all faux-3D, eye and brain being tricked into perceiving something that isn't there. 3D must die.

the world is flat too right? 3d is great. you're brain must not be "fast enough" to process the 3D effect. Would I watch it all day long? no.. but are there any issues sitting for 2 1/2 -3 hours watching a movie in 3D? Nope. The only thing I don't enjoy about it is that the glasses I have are semi glossy, so I get some reflections inside the glasses from the outside, but other than that 3D is cool. I prefer the movie theater 3d to the 3d my tv provides however., more realistic. the active shutter idea is a little rough.

SirEvan said,

But of course. Severely "underclocked" brain I have, single digit IQ rated, too. EnergyStar compliant, however.

It's not the debate of whether 3D is or isn't cool. Smoking crack also makes stuff around you cool. But crack has been proven to be harmful to health.
It is a stupendifying contradiction to have a fact that 3D strains eyes considerably more but at the same time - that this strain has no long term implications. Any strain outside the everyday's operating limits has implications. As 3D comes into everyday life more and more, it will take its toll. What I fear that it will be too high.

cralias said,

But of course. Severely "underclocked" brain I have, single digit IQ rated, too. EnergyStar compliant, however.

It's not the debate of whether 3D is or isn't cool. Smoking crack also makes stuff around you cool. But crack has been proven to be harmful to health.
It is a stupendifying contradiction to have a fact that 3D strains eyes considerably more but at the same time - that this strain has no long term implications. Any strain outside the everyday's operating limits has implications. As 3D comes into everyday life more and more, it will take its toll. What I fear that it will be too high.

lost credibility the second you compared 3d to crack. While 3d doesn't get me excited like it does others i still welcome it. Some 3d movies i've seen sucked and only seemed interesting because of the effects.

Colin McGregor said,

lost credibility the second you compared 3d to crack.

It means I'm successful -yes-yes-yes!- Online talks are never about credibility. *cough*

Mateus said,
How on earth does it convert 2D (with no digital 3D information) into 3D?

Detect the movement, dependant upon the scale and distance of movement, the moving object is "more likely" to be in the foreground (bascially using a parallax idea). Easy!

nik louch said,

Detect the movement, dependant upon the scale and distance of movement, the moving object is "more likely" to be in the foreground (bascially using a parallax idea). Easy!

Oh OK, so it guesses where to position pixels in 3D. Sounds dubious but it obviously must work quite well.

Mateus said,

Oh OK, so it guesses where to position pixels in 3D. Sounds dubious but it obviously must work quite well.


Think of it like how an upconverter can make an SD signal look really good - even though it's just using a mathematical algorithm to "guess" what pixels should go where. This is obviously far more complex, but the basic idea is the same.

tomcoleman said,
fail.

While I don't enjoy the 3D experience, I don't see how this is a fail? If anything it would seem like a step in the right direction if they really want to push the 3D experience on to people.

Intrinsica said,

While I don't enjoy the 3D experience, I don't see how this is a fail? If anything it would seem like a step in the right direction if they really want to push the 3D experience on to people.

Exactly what I was thinking. Hardly a fail...