Ultrabooks not hitting sales expectations

The Ultrabooks that have been released by Acer and Asus are not selling as well as expected, according to a new report from Digitimes. As a result, the two PC makers are only expected to ship 100,000 units each of their Ultrabook models by the end of 2011 due to "unclear market demand."

Intel has been pushing hard for its thin-and-light Ultrabooks design to be adopted by PC makers and even set up a special $300 million fund to help those companies make these notebooks as cheap as possible. But so far the reviews of the Acer and Asus Ultrabooks have been mixed. While the hardware has gotten a lot of attention, some believe that the prices of these Ultrabooks needs to come down some more (the cheapest one is from Acer at $899).

Intel has hopes that notebooks with its Ultrabook design specs will account for as many as 40 percent of all PC sales by the end of 2012. Based on these early results, that is looking to be a more ambitious goal than first thought. But as with all first generation products there are always going to be issues with both the hardware and the price points.

HP has already announced that it plans to offer up its own Ultrabooks at some point in 2012. When the world's biggest PC maker tells the world it's coming out with its own version of Intel's design concept, it's likely that more people will stand up and take notice of it.

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I would love to get one of these ultrabooks. but i want something equal or better than the MBA. Screen, keyboard backlighting, battery. Only thing holding me back from getting the MBA is I can only get 4gb of ram when I want 8 so I can fun OSx and Win7.

Maybe Samsung will get it right with the series 7. Asus is the closest so far. Apple has the QUALITY.

You know what the problem here is? Price! But it's not JUST the price that's the issue... It's what you GET for that price...

The "Ultrabook" is a blatant rip-off of the MacBook Air, pure and simple. Every "Ultrabook", or should I say MBA Cloner, that I have seen so far, is a rip off from this design.

The PC market over the last 2 years in particular, has made such a push into the "budget" arena, that the general consumer perception of the PC has changed from "Personal Computer" to "Pretty Cheap". When we go to spend $1000+ these days, it's for a Mac, not a PC. And I'm sorry, but at $1000, I would DEFINITELY be gazing at the MBA and not some Acer or Asus wanna-be. Their batteries suck (quality-wise, they don't last long), the AC adaptors usually die within less than a year, and the customer support from Acer and Asus is LAUGHABLE.

The PC industry is shaking in their boots because of the strides in technology and popularity that Apple has enjoyed in recent years, and their only recourse is it mimic Apple to attempt to succeed.

typical delusional mac fanboys. you guys are like vermin. seriously, your type are the ones always going and trying to convince people the product youre using is the best. give it up, nobody wants macs, only the ones who want to purchase overpriced crap and flaunt it in coffee shops. theres only one number you need to know. 500 million windows 7 licenses sold in a year and a half. stop trying to use pc sales numbers, because windows 7 runs on your old hardware, of course thats going to reduce the number of new pcs sold. But of course, you mac losers think that if you keep spreading lies that somehow other people will join your side. this is not only ****in childish, but this is actually pretty sad.

vcfan said,
typical delusional mac fanboys. you guys are like vermin. seriously, your type are the ones always going and trying to convince people the product youre using is the best. give it up, nobody wants macs, only the ones who want to purchase overpriced crap and flaunt it in coffee shops. theres only one number you need to know. 500 million windows 7 licenses sold in a year and a half. stop trying to use pc sales numbers, because windows 7 runs on your old hardware, of course thats going to reduce the number of new pcs sold. But of course, you mac losers think that if you keep spreading lies that somehow other people will join your side. this is not only ****in childish, but this is actually pretty sad.

I'm sorry, did I take a personal jab at anyone? You calling me vermin just because I like a product you don't? GO **** YOURSELF ASSWIPE! You call ME a fanboy? 18-year PC user here you twit. I STILL use PC's, 3 in fact. Next time you feel like insulting someone, think twice before you open that mouth of yours pal. And BTW, I'm a technician who is setting up a brand-new medical clinic that has converted to ALL MACS, with no Windows! Mac's are now beginning to be embraced by the corporate world for a reason.

You want to keep using PC's, go right ahead. No one is stopping you. Like I said, I still use them, because they have a place. People like you that jump on the "Apple users are vermin" bandwagon need to check yourselves into a mental institute...

Wasn't there a previous article stating that the netbook systems and laptops are going to be dead soon due to hand held tablets?
Just saying...

When the world's biggest PC maker tells the world it's coming out with its own version of Intel's design concept, it's likely that more people will stand up and take notice of it.

the one that almost gave up its PC division? and then changed their mind back?
also making other questionable decisions?

All these stupid tech companies need to spend on freaking awareness advertising. This is getting stupid at this point. It's the damn Zune all over again. If we build it they will come. bull****.

How can they possibly hit "targets" when nobody even has any stock, including Amazon (when I checked yesterday)? The Acer S3 doesn't even count since it has a mechanical HDD, nobody who is after an ultra portable like this would even consider it due to the impact on battery life. Price is definitely not the sticking point, the ASUS zen book models are around $200+ cheaper than the equivalent MacBook Air. I've been hanging out to buy an ASUS UX31 but retailers in Australia have them yet, so we just have to play the waiting game.

When the world's biggest PC maker tells the world it's coming out with its own version of Intel's design concept, it's likely that more people will stand up and take notice of it.

The last sentence seems forced.

I wanted one, the problem... mainly, the price and then the variety, it's not easy to find one. I bought a Sony Vaio instead

Well duh. I've seen MacBook Air ads on TV and other media, but I've yet to seen any of the Ultrabooks outside tech websites. They aren't even easily discoverble in electronics retail.

They obviously need to call more attention to their computers, because awareness seems to be a higher issue here than the price or the laptops themselves.

No kidding, they came out a few days ago with no noticeable advertisements and they were expecting better sales... most people don't even know these things exist.

I'm not sure what they were expecting. I mean, are MacBook Air sells just so crazy high that they expected something in the same form factor would sell at least as good? I don't think so.

Ultrabooks are just the natural evolution of the netbook... and the netbook craze ended almost 2 years ago...

Shadrack said,
I'm not sure what they were expecting. I mean, are MacBook Air sells just so crazy high that they expected something in the same form factor would sell at least as good? I don't think so.

Ultrabooks are just the natural evolution of the netbook... and the netbook craze ended almost 2 years ago...

Yes, MacBook Air sells just so crazy high. In fact they are out-of-stock most of the time.
MacBook Air is going the big screen too, as an ultrathin 15-inch .

http://www.macotakara.jp/blog/index.php?ID=14648

Shadrack said,
I'm not sure what they were expecting. I mean, are MacBook Air sells just so crazy high that they expected something in the same form factor would sell at least as good? I don't think so.

Ultrabooks are just the natural evolution of the netbook... and the netbook craze ended almost 2 years ago...


I think the phasing out of the white Macbook has helped with this, however windows builders are still selling normal laptops for half the price.

acnpt said,

I think the phasing out of the white Macbook has helped with this, however windows builders are still selling normal laptops for half the price.

Hmm... maybe then for Apple they sell well because they are the cheapest portable Macs available on the market. Whereas for Windows, they are just the thinnest.

Shadrack said,
I'm not sure what they were expecting. I mean, are MacBook Air sells just so crazy high that they expected something in the same form factor would sell at least as good? I don't think so.

Ultrabooks are just the natural evolution of the netbook... and the netbook craze ended almost 2 years ago...

No they are not. Ultrabook are full powered laptops in a smaller minimalistic design. They use i5 and i7....not Atoms. You really need to learn about hardware.

That's the reason they cost so much. an Aton CPu is less than $100 while an i5 is nearly $300 and an i7 is $400. 40% of the cost of the ultrabook is the CPU/GPU. The screen likely counts for another 30% and the rest is whhat you have left which are all cheap components

Shadrack said,
I'm not sure what they were expecting. I mean, are MacBook Air sells just so crazy high that they expected something in the same form factor would sell at least as good? I don't think so.

Ultrabooks are just the natural evolution of the netbook... and the netbook craze ended almost 2 years ago...

The only reason the Air is selling like crazy, s because Apple isn't Selling the 13" model on retail anymore. So anyone that wants a 13" Mac or less MUST GET AN AIR.

The original 13" is only available to educational facilities. And since all the Pro models are 15" or higher and a hugher cost, the Air is the cheaper way to get OSX.

Intel and PC makers would have to do the same thing. if they want these ultrabooks to sell, they need to pull netbooks of the shelves and lower the cost of the ultrabook by another $100 or maybe $200. Then price the 15" and 17" models accordingly.

If someone at Best Buy is standing at an ultrabook for $999 and a standard 15" is $899 and its right next to it offering a faster CPU/GPU and a bigger screen, which would you buy?

I love the idea of the Ultrabook, but the Acer isn't fully spec'd, and the Asus is expensive and I'm not too keen on the design.

acnpt said,
I love the idea of the Ultrabook, but the Acer isn't fully spec'd, and the Asus is expensive and I'm not too keen on the design.

"I'm not too keen on the design." .. in other words its not an apple product, Asus could come up with the best looking laptop ever and you will still be "I'm not too keen on the design." iFanboy alert !!!

sam232 said,

"I'm not too keen on the design." .. in other words its not an apple product, Asus could come up with the best looking laptop ever and you will still be "I'm not too keen on the design." iFanboy alert !!!

Nahh, one of those ultrabooks was ugly. As a windows fanboi, even I admit that the Macbook Air is one of the better looking ultrabooks.

sam232 said,

"I'm not too keen on the design." .. in other words its not an apple product, Asus could come up with the best looking laptop ever and you will still be "I'm not too keen on the design." iFanboy alert !!!


The top of the Asus UX31 looks like the counter at a kebab shop...

neufuse said,
didn't even know they where out for sale already *scratches head*

I did know about them, but haven't seen any in the stores or usual online sites for sale yet....

Im surprised the title of this article isn't "ZOMG IPAD TO BLAME FOR ULTRABOOK FAILURE" coming from apple's #87 propaganda writer john callaham.

Is this referring to the likes of the Acer S3?

If so, I actually think they are very keenly priced, if they would make them from Aluminium and not plastic i would probably snap one.

BGM said,
Is this referring to the likes of the Acer S3?

If so, I actually think they are very keenly priced, if they would make them from Aluminium and not plastic i would probably snap one.


yes like Acer S3 but I think its made of aluminium

still1 said,

yes like Acer S3 but I think its made of aluminium
hmm.. are they?

i played with one in Singapore week before last and honestly thought it was plastic... i could be wrong!

BGM said,
hmm.. are they?

i played with one in Singapore week before last and honestly thought it was plastic... i could be wrong!

Asus Zenbook is made of aluminium.

Pricing is definitely the one thing that these companies need to be mindful of. Especially in todays world where a good deal is always lurking around the corner... These prices should be lower then the cheapest price point of $899.

The $1,000 price point is the problem i'd say. Anyone buying a Macbook air isn't buying them for performance per say, it's thin and light and cuz it's a Mac.

If so should I get this $449 laptop at best buy or this $1000 one sitting next to it? Hmmmmmmmmmmm

SHoTTa35 said,
The $1,000 price point is the problem i'd say. Anyone buying a Macbook air isn't buying them for performance per say, it's thin and light and cuz it's a Mac.

If so should I get this $449 laptop at best buy or this $1000 one sitting next to it? Hmmmmmmmmmmm

i think it has more to do with people just waiting for windows 8.. I know that 1 year from now a laptop will come out with an ARM chip in it that is a quad core or greater that will do all the basic things i need for cheaper and with a smaller battery..

SHoTTa35 said,
The $1,000 price point is the problem i'd say. Anyone buying a Macbook air isn't buying them for performance per say, it's thin and light and cuz it's a Mac.

If so should I get this $449 laptop at best buy or this $1000 one sitting next to it? Hmmmmmmmmmmm


The thinness and lightness are already the same.
But you're right - the ultrabooks definitely lack an Apple logo.
The point about prices is right too. The thing is you cannot buy cheap laptop from Apple. But if you shop Asus/Acer/etc, you can easily be tempted to buy the $400 model instead of a $900 ultrabook.

SHoTTa35 said,
The $1,000 price point is the problem i'd say. Anyone buying a Macbook air isn't buying them for performance per say, it's thin and light and cuz it's a Mac.

I forgot, the Ultrabooks are only thinner, faster, and lighter then the Macbook Air...