Universal goes DRM-free

Universal has announced that it is abandoning the practice of embedding digital rights management (DRM) software in its music. In a limited trial Universal will strip out the DRM from music sold via some retailers, including Google, Wal-Mart, and Amazon.com. Music sold on iTunes will still have DRM embedded however.

Universal said: "The experiment will run from August to January and analyse such factors as consumer demand, price sensitivity and piracy in regards to the availability of open MP3s."

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News source: vnunet

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18 Comments

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Any idea where UK punters can get a piece of the action? Amazon UK doesn't do downloads (as far as I can see) and I had no joy finding UK options for any of the other sites mentioned here and elsewhere. Rhapsody seems to be a possibility, but you need to install a client (Linux version? doubt it) to download stuff. And I still don't get where Google comes in...

Anyone know?

Too bad I still only buy CD's. I always will until they stop doing them, as it is nonsensical not to have a physical backup; if I lose 40GB of music there is no way i'm downloading all of it again.

So how do we know which ones won't have DRM at the stores? I read the full story and I didn't see anything about how to tell.

Maybe they noticed how EMIs CD sales keep falling, but their digital sales finally started to pick up once they decided to offer DRM-free music online.

It's even worse that that. DRM has proven to be WORSE than useless - a negative on sales. It has only served to make illegal music preferable, as DRM-free content is much more flexible and desirable for the end user than DRM protected content is.