Unseen Apple TV commercial footage from 1983 surfaces

On the first day of the 2012 Summer Olympics, NBC aired three new Apple television ads, each featuring an unnamed male Apple "Genius" trying to help people with problems on their Mac products. The TV ads were slammed by critics and Apple quickly stopped airing the commercials, although their advertising agency later claimed they were always designed to be run only on the first weekend of the Olympics.

Now clips from a previously unseen Apple television commercial have found its way on the Internet, except the clips were made way back in 1983. Andy Hertzfeld, who was one of the original creators of the Macintosh and now works at Google, posted up the video on YouTube.

Technically, the video is not really a full commercial, but clips of interviews with various Apple team members, including Hertzfeld. They are all talking about how the Macintosh PC, which had not been released yet, was basically going to change the world.

In a post on his Google+ page, Hertzfeld says of the video, "It never aired because Apple deemed it too self-congratulatory, although it was used in some promotional materials sent to dealers." Instead, Apple released the "1984" TV ad that ran during the Super Bowl that year. Yes, there is nothing "self-congratulatory" in that clip.

Via: Wired
Source: YouTube

Report a problem with article
Previous Story

Microsoft will likely keep its Facebook shares

Next Story

Is a third "gray" faction coming to Team Fortress 2?

33 Comments

Commenting is disabled on this article.

That commecial is old as day nd has been seen many times. Its been on YouTube for years.
It was played on Tv back whenthe Mac was first intriduced. What you mean by never seen?

Why is there always hate on Apple here? Why even report Apple news if everyone is just going to find something little to b*tch about.

Open Minded said,
Sounds like your feelings get hurt when people criticize something you like.
Who said I liked Apple? It's just getting annoying of seeing everyone hate everything that's not made by Microsoft or if someone dislike what Microsoft is doing they are automatically the bad guy and all their products suck.

Totalaero said,
Who said I liked Apple? It's just getting annoying of seeing everyone hate everything that's not made by Microsoft or if someone dislike what Microsoft is doing they are automatically the bad guy and all their products suck.

This is NeoWIN, right? Aside from that, if you don't like... don't read it. Super easy.

Open Minded said,
The first commercial is about the Lisa? That thing was ten grand in 1983. Something everyone could afford. Yeah right.

No it's about the Macintosh, which came after the Lisa. One of the reasons the Lisa failed was because of the price, which is why one of the goals of the Macintosh was to make it cheaper


Burrel's innovative design, which combined the low production cost of an Apple II with the computing power of Lisa's CPU, the Motorola 68K, set off shock waves within Apple, capturing the attention of Steve Jobs [13], co-founder of Apple.

Open Minded said,
The first commercial is about the Lisa? That thing was Not if ur in Australia and on the dole at that time!!!
ten grand in 1983. Something everyone could afford. Yeah right.

Only problem is Apple didn't come up with that ad, or the slogan - the ad company did. Been reading "Steve Jobs" by Walter Isaacson over the past few days and the only thing that comes from any of it is Jobs was a megalomaniacal ****** overall and that he rarely ever created much of anything on his own - the people working for Apple did, and yet Jobs always ended up getting the credit for nearly everything.

I mean, I understand the concept of "the Captain of the ship is responsible for pretty much everything" but, in Apple's case, Woz made the company happen and Jobs was the marketing mouth, and the rest of the accomplishments were by the actual creative minds that came up with stuff (or the ones Apple bought like the iPod concept and other aspects).

I've read "Revolution in the Valley" by Andy Hertzfeld and it goes into the Macintosh aspect of Apple directly (the "Steve Jobs" book still focuses on Jobs himself, of course) and to much greater extents. Jobs wasn't even involved with the Macintosh project at the beginning, he only moved to it when he was basically stripped of most everything he was trying to do and the Lisa just wasn't working out.

I don't fault the man for his efforts, I just wish people - and that means pretty much everyone - would stop giving Jobs ALL the credit for everything Apple ever did or has ever done. He had a vision, sure (especially when he was tripping on LSD and whatever) but that doesn't make him a visionary. The people that actually created the products and put their heart and souls into them deserve far more credit than any of them have ever been given.

While I can't stand Apple or its products, I know Jobs was only a token part of what made the company what it is today. Fate, luck, and happenstance and a few metric tons of talent and did.

/me puts on the flame-retardant suit now...

br0adband said,
Yeah **** Steve Jobs. The ShamWow guy could have done the same job. I don't understand why people thought Jobs was so amazing, all he did was brainwash people into buying his company's expensive crap but people looked at him as if he personally handcrafted, engineered and assembled every iPhone and Mac ever shipped.

Edited by PmRd, Aug 11 2012, 8:08pm :

br0adband said,

I've read "Revolution in the Valley" by Andy Hertzfeld and it goes into the Macintosh aspect of Apple directly (the "Steve Jobs" book still focuses on Jobs himself, of course) and to much greater extents. Jobs wasn't even involved with the Macintosh project at the beginning, he only moved to it when he was basically stripped of most everything he was trying to do and the Lisa just wasn't working out.

Andy Hertzfield, who you refer to, has in other cases given Steve a lot of praise for shaping the Macintosh:


But ultimately, if any single individual deserves the honor, I would have to cast my vote for the obvious choice, Steve Jobs, because the Macintosh never would have happened without him, in anything like the form it did. Other individuals are responsible for the actual creative work, but Steve's vision, passion for excellence and sheer strength of will, not to mention his awesome powers of persuasion, drove the team to meet or exceed the impossible standards that we set for ourselves. Steve already gets a lot of credit for being the driving force behind the Macintosh, but in my opinion, it's very well deserved.

source: http://www.folklore.org/StoryV...Father_of_The_Macintosh.txt

Anyone who is unbiased will know (and give credit) that Apple wouldn't be where it was without Steve, but also the engineers and designers (Jonny Ive in particular)

Colin McGregor said,
lol @ the first video. They wanted to make an affordable product everyone can purchase

Yeah they suddenly decided: Hey let's pretend our computers are expensive fashion items.

MFH said,

Sure it's a great add - even the message of the add i great. Only problem I have: it implies that you have to own a mac to actually change to world...

You're right, Einstein loved his Mac... /s
no offense, just wanted to drop a funny one liner. ;D

GS:ios

I can't believe in one statement they say "we invented it" and then in another they said we copied the Lisa and made it cheaper.

Bottom line is that Apple stole the idea from Lisa from Xerox.

I used one when they first came out, and they were fun to play with, but they were slow and expensive. From memory they were $10k-$12k in the early 80's and the Macintosh came in closer to $4k when it was released.

Actually the truth is Apple gave shares of it's up coming IPO stock to see what Xerox was doing. So Apple paid to see the Xerox computer. On IPO day that stock was worth to Xerox $1 million.

NOTHING STOLEN IF YOU GET REIMBURSEMENT.

I suggest you read many of the books on the history of Apple to get all of the facts.

dvb2000 said,
I can't believe in one statement they say "we invented it" and then in another they said we copied the Lisa and made it cheaper.

Bottom line is that Apple stole the idea from Lisa from Xerox.

I used one when they first came out, and they were fun to play with, but they were slow and expensive. From memory they were $10k-$12k in the early 80's and the Macintosh came in closer to $4k when it was released.

NeoPogo said,
Actually the truth is Apple gave shares of it's up coming IPO stock to see what Xerox was doing. So Apple paid to see the Xerox computer. On IPO day that stock was worth to Xerox $1 million.

NOTHING STOLEN IF YOU GET REIMBURSEMENT.

I suggest you read many of the books on the history of Apple to get all of the facts.

You really need stop telling that lie. Telling a l 1M times doesn't make it truth. Yes Apple did pay some IPO stock to Xerox to come and "visit" Xerox PARC which was a facility they built for the engineers to brainstorm ideas. No one was allowed in. Apple paid to visit.

If Apple paid for the GU revelations, then Xerox wouldnt have sued them in 1996. Even though the Judge threw out the case, he didnt do so beause of any lack of eveidence, he tld Xerox they simply took to long.