Unsubscribing just got a whole lot easier in GMail

We've all been there, firing up GMail only to find a bunch of new emails you don't remember signing up for; these could be anything from weekly newsletters to promotional offers through web stores you once made a purchase at, and was "helpfully" added to their mailing list.

Although GMail already accommodates a feature that lets you "unsubscribe" from emails that don't include the link anywhere in the email by using the "Report" button, Google has now rolled out an update to the web interface of GMail that puts the "unsubscribe" link front and center in an easily accessible spot.

If there's an unsubscribe link in the email, it will also be added to the top.

As shown above, now when an email includes an unsubscribe link, it is also added to the top of the email next to the address.

Google says of the new feature "Making the unsubscribe option easy to find is a win for everyone. For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link." In any case, companies that do not include an unsubscribe option will now be more likely to be marked as spam, and that will be their own doing.

Source & Image: Gmail on G+ | Concept of spam email image via Shutterstock

Report a problem with article
Previous Story

Windows Phone Store passes 300,000 apps; sees growth of 94% inside a year

Next Story

Shots of green Lumia 730 running "Debian Red" firmware leaked online

31 Comments

Commenting is disabled on this article.

I use Unroll.me; it's really easy to use and digests the ones you don't unsubscribe from into one email.

Seem's decent until I tried to unsubscribe from more than 4 items...

You've reached your Unsubscribe limit. In order to Unsubscribe from more than 5 subscriptions, help out by sharing below.

Kinda impossible to share with no Facebook account. BS right there.

I would never hit unsubscribe, it proves to spammers that your email account is active so you will receive more spam and unsubscribe from that and then more and so forth.

Best just to click SPAM and be done with it.

tomcoleman said,
I would never hit unsubscribe, it proves to spammers that your email account is active so you will receive more spam and unsubscribe from that and then more and so forth.

Best just to click SPAM and be done with it.

i spent a few days clicking on all the unsubscribes

My inbox has been 99% clean for months

tomcoleman said,
I would never hit unsubscribe, it proves to spammers that your email account is active so you will receive more spam and unsubscribe from that and then more and so forth.

Active or not active they will keep sending emails!

You really think they care about confirming your account's status?

Nice!! now that is a great feature I could make use of.

Gmail is a bit weird (unless i'm doing something wrong). When I go into settings and hide folders, they are still visable.....weird?

Outlook never had this......no...........not in years..........

Glad to see a front page article about gmail having this and Outlook not* having this

* - sarcasim

elenarie said,
Who cares, this is new to Gmail.

So when it came out on Outlook, noone cared.
When it comes new to GMail, its all the rage and deserves a front news article?

Steven P. said,
Do you need a hug?

Just need a front page article stating the Outlook feature and/or at least comment that Outlook had this WAY before Gmail. But if making a 1999 "Do you need a hug?" remark makes your feel better, then no, I do not need a hug.

You wanna be bais, be my guest. People usually aren't tied like this in a sense that they use Android for phones, Windows for PCs and (for example) OS X for platform testing (what I mean is that we don't pay attention to just one company/brand).

-adrian- said,
never really worked on outlook though :) maybe just properly in us

Im not in the US and personally, its so-so. Sometimes it works, sometimes it doesn't. At the end of the day, someone mentioned it that this shows that the email account is still active so it may confirm your "subscription" and you get sent even more mails.

I just set up filters to move all promotional and junk emails to the bin. That way they don't appear in my inbox. And if I want to buy something, I can look in the bin (they stay there for 30 days) for any offers. Otherwise, I never see them and only (mostly) receive emails I want.

Does unsubscribe tell the website to unsubscribe? Cause that may alert the site the email is still active. Or does Gmaio just intercept and delete?

Yeah but the impact would be rather minimal. Legit unsubscribes will work, and for the 'fake' unsubscribes (those that the website uses to see if your email is still active)... well, spam the email and you'll never see it again either. so all in all, unsubscribing is good for the times it is actually working and if not then just spam it. In both cases you'll be free of those emails.

What if clever spammers embed a subscribe link when you click Unsubscribe link Google gives you? Many people will fall for the bait and the outcome would be exactly opposite.

sanke1 said,
What if clever spammers embed a subscribe link when you click Unsubscribe link Google gives you? Many people will fall for the bait and the outcome would be exactly opposite.

My guess is Google is leaning on their Spam filtering technology. As if the spammer is notified that the address is active they will send more messages to it. Enabling Google to force spammers into better training their engine reducing spam overall.

I've had that in gmail for a long time, although it only comes up on maybe 1 in 5 mails that I want to unsubscribe.

I usually also mark them as spam, as I have never subscribed to them in the first place, so this in no way would allow the spammers to get away with it.

dvb2000 said,
I've had that in gmail for a long time, although it only comes up on maybe 1 in 5 mails that I want to unsubscribe.

I usually also mark them as spam, as I have never subscribed to them in the first place, so this in no way would allow the spammers to get away with it.


They cant just grab the "Unsubscribe" link from any e-mail and put it at the top (as in the screenshot above) as many of those links are actually dodgy and, if anything, acknowledge to spammers that their random e-mails got to a human.

So Google are manually having to find legitimate Unsubscribe links, I guess.