uTorrent to include Ad supported "Featured Torrents" soon

uTorrent is the little client that couldsporting a very small footprint. It was originally designed to use as little CPU, memory and space as possible while offering all the functionality expected from advanced clients.

Starting soon however, it will become ad supported within the client window itself in a move that is designed to both support future development, and advertise legal torrents from struggling artists.

Ads you say?

Although the ad supported version isn't released yet, an official announcement over on the uTorrent forums suggested they will be added in the "next few weeks" and the company would ensure that it takes a "no-nonsense" approach to the move:

The next major change you will see is a fresh approach to creating a no-nonsense and free torrenting experience.  You are all very familiar with how we have paid the bills so far.  These new changes mark our next step towards finding that difficult balance between keeping our lights on and providing a positive user experience.  This new build will display a featured torrent at the top of your torrent list.  This featured torrent space will be used to offer a variety of different types of content.  We are working towards bringing you offers that are relevant to you.  This means films, games, music, software...basically anything that you will find interesting. 

So there you have it. Reading into the announcement a little further, it shows that uTorrent Plus users wouldn't be affected (the asterisk denotes this) and all others won't be able to disable the featured torrent offering:

Currently you’ll be able to skip offers of no interest to you by clicking an x within the ad, which will advance you to the next offer.  There is no way to turn in-client offers off*. We will pay attention to feedback, and may change this in the future.

Posted yesterday, the announcement has received understandably mixed reactions, but hasn't seemed to provoke a wildfire response yet, with the replies only stretching to two pages thus far.

uTorrent has an estimated 125 million users and an annual revenue of between $15 and $20 million. Debuting in September 2005, it was purchased by BitTorrent Inc. which is based in San Francisco, in 2006.

Source: TorrentFreak via uTorrent Forums
Image: Angry Child via Shutterstock

Thanks for the tip Mephistopheles in our forums.

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Time to abandon the utorrent ship, it was a pretty good client, good that there's a lot of alternatives. Usenet? It's just like digging in a pile of garbage.

jackkk1 said,
Time to abandon the utorrent ship, it was a pretty good client, good that there's a lot of alternatives. Usenet? It's just like digging in a pile of garbage.

digging with a robot You have to do a lot of research to have a good usenet experience.

srbeen said,

digging with a robot You have to do a lot of research to have a good usenet experience.

But if you find a file name of certain content on a file hosting content site and paste the file name they give you into the newsbin search it works quite well. Very very well in fact.

OK uTorrent, time to move on. It's been quite a long journey but we have to part ways.
Now to decide who to marry next.

For those that was not aware of, after version 1.6, uTorrent was bought by some company. I think it's probably that same company that is holding uTorrent right now. But my point is, after version 1.6, uTorrent does one crazy thing after a clean install. It attempted to connect to an IP and the torrent will not work if it does not get connection to that IP. I would be very cautious if you are using other versions after 1.6.

Krome said,
For those that was not aware of, after version 1.6, uTorrent was bought by some company. I think it's probably that same company that is holding uTorrent right now. But my point is, after version 1.6, uTorrent does one crazy thing after a clean install. It attempted to connect to an IP and the torrent will not work if it does not get connection to that IP. I would be very cautious if you are using other versions after 1.6.

I'm pretty sure they were bought by Bittorrent themselves (which is why the recent versions of BitTorrent look almost exactly like uTorrent O.O)

Matthew_Thepc said,

I'm pretty sure they were bought by Bittorrent themselves (which is why the recent versions of BitTorrent look almost exactly like uTorrent O.O)

Why did they keep them as two separate products?

Errrr do you all sit there watching your torrent clients or something, where you feel compelled to switch clients? Don't even give me the bandwidth argument. I see this as a possible good thing and might end up downloading some stuff they advertise - who knows.

I am not a fan of them but the adverse reaction to something you are unlikely to watch anyway is kinda elitist if you ask me.

ACTIONpack said,
utorrent is going to kill there program now by adding ads! Anyway, torrent is use for illegal downloads anyway. :-/

they're not just used for illegal downloads - really, they're useful for any download that's going to have a high amount of downloaders. I've even seen artists who put their albums on torrent sites.

ACTIONpack said,
utorrent is going to kill there program now by adding ads! Anyway, torrent is use for illegal downloads anyway. :-/

Not true. It is used for legit stuff like Linux, FOSS.

I will not be updating any longer. I refuse to use an app which includes ads. It's been fun but it's time to either: keep using old versions without that crap or find an alternative.

A few alternatives to get you started. So far as I can tell only Tixati and Halite are using native Window controls. All the others rely on either GTK+ or QT for their controls. This might be something to look at if you're looking for a native app or worried about extra dependencies.

qBittorrent - http://qbittorrent.sourceforge.net/download.php
Deluge - http://deluge-torrent.org/
Halite - http://sourceforge.net/projects/halite/
Transmission for Windows - http://sourceforge.net/projects/trqtw/
Tixati - http://www.tixati.com/

For a more detailed overview of all available torrent clients, head over to http://en.wikipedia.org/wiki/BitTorrent_client and check out the comparison list.

Lets see they took a small and light weight app and bloated it up.
They bundled it with Toolbars that some report get installed even if you say no.
They decided to take a free program and make a paid version out of it even when
it was made popular because it was free.
Now they want to put ad's inside the client ?

The will be out of business soon lol
They can join eDonkey
What happened to eDonkey ?
eMule did !

"uTorrent has an estimated 125 million users and an annual revenue of between $15 and $20 million."

$15,000,000 isn't enough to keep the light on?

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