VeriSign launches brand, domain protection services

VeriSign Inc. launched a new suite of brand management services Thursday to help companies protect their brands and trademarks online from cybersquatters and other digital foes.

The Digital Brand Management Services offer two sets of features to VeriSign customers: Registration and name services, and trademark protection and promotion services, according to Maigread Eichten, vice president of Digital Brand Management Services at VeriSign.

The registration services offered by the company will scour registries of Web addresses to look for Web sites that use companies' names or the names of their products, she said. A list of those sites will then be returned to the client so that the company can either register those names, attempt to buy them from their current owners or leave them be, she said.

The launch of these new VeriSign services underscores the increasing complexity that companies face in protecting their corporate identities online. The threat of cybersquatting has increased with the influx of new domain name suffixes such as .info and .biz, leaving many businesses at a loss on how to protect all their brands and intellectual property, said Mountain View, Calif.-based VeriSign.

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