Verizon and Redbox start testing its Netflix killer

In February, Verizon announced a partnership with DVD/Blu-Ray rental kiosk company Redbox to create a new streaming video service that, in theory, would rival the current king of streaming media, Netflix. Now that partnership has taken the next step as testing has begun on the service.

Fast Company reports that Verizon and Redbox are currently testing the service internally. It's now in an alpha state and will go into beta testing next, with an official launch later in 2012. The service also has an official, if somewhat dull, name: Redbox Instant by Verizon.

That's pretty much all the details we have on the streaming service. Redbox and Verizon have yet to say which content partners it will have or what the subscription costs will be like. There's also no word on how, or even if, the service will tie into Redbox's highly successful business plan of offering thousands of kiosks that let people rent physical DVD or Blu-Ray disks or games.

The two companies have launched a teaser website for Redbox Instant, but at the moment there's just a logo and a place to type in an email address to stay informed with the latest developments. With Netflix, Amazon Instant Video, Hulu and others already online, it's going to take a lot of effort to make Redbox Instant a success.

Source: Fast Company

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17 Comments

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I have netflix and its ok. Annoying tho that there are missing episodes on shows and that a lot of shows are out of order/mislabeled. I also ran in to repeats of shows to. Netflix's selection also seems to be lacking a lot and they do not update as often as they should. But hey, thats my opinion but hopefully this will be better.

techbeck said,
I have netflix and its ok. Annoying tho that there are missing episodes on shows and that a lot of shows are out of order/mislabeled. I also ran in to repeats of shows to. Netflix's selection also seems to be lacking a lot and they do not update as often as they should. But hey, thats my opinion but hopefully this will be better.

I agree, I would add that shows stay in the new section far too long. I keep seeing the same ones there again and again when there really is nothing new.

Correct me if I've got the wrong impression here, but is this only going to be available to Verizon customers? If so, then it fails right out of the gate, since the competitors are available on any internet service.

roadwarrior said,
Correct me if I've got the wrong impression here, but is this only going to be available to Verizon customers? If so, then it fails right out of the gate, since the competitors are available on any internet service.

I don't think so, I don't see how they could... not if the want to compete with the other services mentioned in the article. We use Netflix and Amazon, no cable (well, cable internet) and it has been great. No desire to go back to commercial TV.

Hey, cool. No problem with competition. And if it is also just $8 a month, I can keep both services, pay $16 a month, and still be paying a huge amount less than cable.

Zappa859 said,
Hey, cool. No problem with competition. And if it is also just $8 a month, I can keep both services, pay $16 a month, and still be paying a huge amount less than cable.

Verizon? $8 per month?

ahhahahahahah

Zappa859 said,
Hey, cool. No problem with competition. And if it is also just $8 a month, I can keep both services, pay $16 a month, and still be paying a huge amount less than cable.

where did you get the $8 price??? I looked around but it's just rumours and they have not released the price official yet. Also I read that with the subscription movies rental from the redBox box is free.. No confirmation yet i believe..
I would jump ship to redbox if thats the case.

still1 said,

where did you get the $8 price??? I looked around but it's just rumours and they have not released the price official yet. Also I read that with the subscription movies rental from the redBox box is free.. No confirmation yet i believe..
I would jump ship to redbox if thats the case.

I think the $8/month was just a guess. That's how much Netflix is, and I thought the conjecture was based on the idea that this new Veriz-o-box would cost the same.

I'll bet that if it includes rentals, it'll be quite a bit more than $8 though!

still1 said,

where did you get the $8 price??? I looked around but it's just rumours and they have not released the price official yet. Also I read that with the subscription movies rental from the redBox box is free.. No confirmation yet i believe..
I would jump ship to redbox if thats the case.

I stated "if it is also," comparing it to Netflix pricing. I didn't read it anywhere, nor did I imply that, at all. And why does it have to be jumping ship, as you put it. Why not have the best of both worlds? Especially if it is different content altogether.
Netflix is awesome, hands down. Nothing to jump ship from.

Zappa859 said,

I stated "if it is also," comparing it to Netflix pricing. I didn't read it anywhere, nor did I imply that, at all. And why does it have to be jumping ship, as you put it. Why not have the best of both worlds? Especially if it is different content altogether.
Netflix is awesome, hands down. Nothing to jump ship from.


if red box provide same content as netflix for same price with added dvd rental from box then its better to go with redbox... its a preference... why would i want multiple account if its available in one?