Verizon Blackberry sales drop 70%, Android to blame

In October 2009, if you wanted a smartphone on Verizon, Blackberry was the only line of products that was worth putting into your pocket. At that time, RIM claimed 90% of smartphone sales and was lackadaisically turning out slight revisions of its devices and pulling in large profits.

But then something happened. Verizon began its Android push, and Blackberry has been in free fall ever since the campaign began. As of Novemeber 2010, Blackberry now owns only 20% of Verizon's smartphone market with the rest being made up of mostly Android devices, according to Electronista.com. Motorola has Verizon to thank for its recovery in the post Razr era as 40% of Android devices sold by Verizon are made by Motorola.

It shouldn't come as too big of a surprise that Blackberry has taken such a massive hit in the consumer space. With an OS that feels older than the Redwood trees in California, Blackberry has fallen behind on what consumers now expect from a modern mobile OS. While it is worth mentioning that OS 6 does give a slightly updated face to the platform, Blackberry has an image issue that it needs to overcome. Also, the new platform is on top of older hardware which tends to keep cutting edge users distant from the platform.

Image Credit: Electronista.com

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I've got a BlackBerry and see no reason to switch if i'm honest. It gets the job done and it does it well. I don't understand the fascination over having to have the aboslute latest and greatest smartphone.

I've used touchscreen and I hate it, why is it so good? It annoys the hell out of me. Think i'll stick with my bold than get one of those shiny android toys

Note 70% in terms of share, not in volume. If you're the only handset you're guaranteed to get 100% regardless of volume. The iPhone taking 50% - a guesstimate - of the market overall doesn't require that everyone else's sales drop drastically.

RIM's sales (and especially in the US) were for largely business use. Android, however, is the Personal iPhone Alternative. About the supposed lack of lower-priced Android smartphones, have we forgotten the LG Ally? For the price of one original Droid, you can get at least three LG Ally handsets - however, you get no slack going that way as the contract for each is identical - with no alternative contract, folks in the US are thinking why NOT go high-end, since the contract costs the same otherwise? Also, the other weak link with RIM is non-mail/messaging features (especially video); there, it's Android that has it all over BB 5 (and to a large extent, even BB6 is playing catchup). RIM is corporate/business-focussed - smartphones aren't just for business anymore.

And its only going to get worse once Verizon get the iPhone. RIM stood still for too long and now they're going to pay for it. While the mobile phone space is rapidly changing, I don't think they will ever catch up to Android and iOS. I just don't have confidence in their leadership or their corporate culture. It doesn't seem to be the type that fosters radical ideas and innovation like Google, Apple, Microsoft, and even Palm (HP).

well BB its getting more popular everywhere else, at least in latin america rim its doing a good job.. maybe because US market its all about HI end smartphones where 3g and 4g its predominant, everywhere else symbian and BB its doing great because they are cheaper somehow...

Until google start expanding their android heasets with a more affordable approach i cant see them reach anywhere here, the same as Iphones which its a luxury item

I have a BlackBerry and I cannot wait to get rid of it and get something different. Have to wait until my contract is up.

It boggles my mind why people have Blackberrys, I don't own one but I've had to help people sort out some recently, and while I have't seen the newest one, I've found them horrible to use, and just plain ugly on the hardware and software side.

And I will probably never understand people who have Blackberrys obsession with Blackberry Messenger, I could see it being useful if everyone had Blackberrys, but not everyone does, lol.

Worldwide stats show blackberry on the increase: http://gs.statcounter.com/#mob...os-ww-monthly-200911-201011

From the view of a corporation, blackberries still are the best. Not only because of their email capabilities (exchange can do the same thing), but because sysadmins can lock down the OS to suit their needs. For example, if Bob's software decides that they don't want their employees texting on their phones / plans...it can be locked from BES, and any BB that wants to connect to that server will be subject to those same restrictions.

/- Razorfold said,
Worldwide stats show blackberry on the increase: http://gs.statcounter.com/#mob...os-ww-monthly-200911-201011

From the view of a corporation, blackberries still are the best. Not only because of their email capabilities (exchange can do the same thing), but because sysadmins can lock down the OS to suit their needs. For example, if Bob's software decides that they don't want their employees texting on their phones / plans...it can be locked from BES, and any BB that wants to connect to that server will be subject to those same restrictions.

They really are numero uno in a corporate environment. The last place I was working for passed out the most current BB's just like passing out keys to the office when you started. I remember right before getting laid off that iOS had just launched push mail and exchange funtionality so the IT kid was going to switch corporation-wide to iPhones only.

One thing I regret from that layoff was not being able to hang around to see how a full corporate switch to iPhones worked out for them

I love my Blackberry, I've been using the same phone for the last three years and is still working great. I actually just got a new Blackberry curve for my girlfriend.

Euphoria said,
I love my Blackberry, I've been using the same phone for the last three years and is still working great. I actually just got a new Blackberry curve for my girlfriend.

I have a friend that just got a BB in spite of all other offerings. I don't get it but what I'm starting to believe is that there are just BB people and everyone else

BB/RIMM have been content to sit on the business market and not do much else for a very long time in tech years. They've fallen even further behind the curve given the new WP7 offerings. It's not like it wasn't bad enough for them competing with the likes of Android that seems to have a newer, cooler version every other month along with a steady stream of increasingly outstanding devices to run it.

In reality, Blackberry sales drop 70% because of Blackberry. Soon as companies rest on their laurels and stop innovating competitors begin to gain ground and that is exactly what has happened here. If it wasn't Google with Android it would just be someone else.

I bought BB Storm when it came out and was really disappointed after few months of use. The email part was best one out there but other than that everything else failed big time for me. This year after 2 year contract I changed to Droid 2 Global and I'm happy with this one (lets see how long).

Its no surprise! RIMM haven't really done anything to try and keep their customers. Their phone software simply isn't as good as the likes of iPhone / Android IMO!

AdamLC said,
Its no surprise! RIMM haven't really done anything to try and keep their customers. Their phone software simply isn't as good as the likes of iPhone / Android IMO!

I agree with you, however a fair few people I know in the UK appear to be getting BlackBerrys for BlackBerry Messenger. I personally don't see what's so great about it to be honest, however RIMM must be doing something right.

InsaneNutter said,

however a fair few people I know in the UK appear to be getting BlackBerrys for BlackBerry Messenger

I know a few people too. With WhatsApp it's obsolete

AdamLC said,
Its no surprise! RIMM haven't really done anything to try and keep their customers. Their phone software simply isn't as good as the likes of iPhone / Android IMO!

Blackberry Torch is what they're trying now. A touchscreen.... Finally... It should've been created a year or so ago.

Eraknelo said,

Blackberry Torch is what they're trying now. A touchscreen.... Finally... It should've been created a year or so ago.
i really really hope to god I'm miss reading this and or you forgot about he blackberry storm/storm 2?

Eraknelo said,

Blackberry Torch is what they're trying now. A touchscreen.... Finally... It should've been created a year or so ago.

i really really hope to god I'm miss reading this and or you forgot about the blackberry storm/storm 2? very underrated phones imo, Torch is overrated the keypad is diabolical

AdamLC said,

I know a few people too. With WhatsApp it's obsolete

You mean with SMS it's obsolete?
BBM and WhatsApp are so useless. Why do people want IM applications that only work on phones? That sucks so much. With Gtalk I can talk to people from my phone or my desktop. I can be signed into it on both at the same time. Why would I type a message on my phone when I'm near my desktop or laptop?

mrp04 said,

You mean with SMS it's obsolete?
BBM and WhatsApp are so useless. Why do people want IM applications that only work on phones? That sucks so much. With Gtalk I can talk to people from my phone or my desktop. I can be signed into it on both at the same time. Why would I type a message on my phone when I'm near my desktop or laptop?

So much fail in one post

1. BBM is FREE. Most carriers charge you for SMS (either in increments or unlimited), so you can save money by using BBM.
2. It isn't designed to replace IMing on a desktop..obviously if you're on the desktop and someone else is also on a desktop/laptop then you would chat to them on there..not on your phone. But what about if you're in the middle of the street?

InsaneNutter said,

I agree with you, however a fair few people I know in the UK appear to be getting BlackBerrys for BlackBerry Messenger. I personally don't see what's so great about it to be honest, however RIMM must be doing something right.

Blackberrys, or as they're becoming known as, Chavberrys are really popular in the UK due to BBM. if I have to hear that stupid BBM alert again on a bus...

Wait...what?
Gtalk = Free(non sms, uses data)
GTalk = talking to any user both mobile or not at any time. Gtalk also keeps conversations updated. I can go from chatting via my desktop/laptop, directly to my mobile and the previous conversation is right there for me to get into.
BBM Obviously has a strong following and has been great for it's users, but as mobiles become seamless devices with desktop/laptops it's limitations become immediately apparent.

/- Razorfold said,
So much fail in one post

1. BBM is FREE. Most carriers charge you for SMS (either in increments or unlimited), so you can save money by using BBM.
2. It isn't designed to replace IMing on a desktop..obviously if you're on the desktop and someone else is also on a desktop/laptop then you would chat to them on there..not on your phone. But what about if you're in the middle of the street?