Verizon to begin throttling some users with Unlimited 4G LTE data plans this October

Verizon has made some displeased customers in the past, but they have made steps to try and win them back. Just recently, FiOS Internet users have received a huge speed boost for free. Verizon also joined other major companies to stop government requests for overseas data, despite being previously compliant. However, after multiple moves in the right direction, Verizon has backtracked by announcing a new policy that will begin to throttle some users of the Unlimited 4G LTE data plan this October.

The throttling policy, referred to as "Network Optimization," only applies to users that consume a lot of data. Users in the top 5 percent of data usage could find their Internet service being slowed down during their current billing cycle, and possibly even the next. Of course, this isn't the only criteria; customers could see their data being throttled by being enrolled in an unlimited data plan or feature, fulfilling their minimum contract term or by using a cell tower that is experiencing a large amount of traffic. Additionally, Customers with the MORE Everything and other tiered data plans will not be affected by this policy.

Even though the reasoning behind this new policy is understandable, it proves that even though you pay for an unlimited service, you may still be limited.

Source: Verizon | Image via Droid-Life

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I have had verizon since they were still bell atlantic and i love them. I had the unlimited plan when I still had my iphone now I have the more everything since I was pay close to 360 a month for 4 phones. Now I am down to 250 for 5 phone and 7 gigs. I have a windows phone 8.1 now with wifi sense so I am constantly using free wifi.

Verizon has got to be the WORST phone carrier there is. No ability to bring your own phone and they're totally dev hostile on the android side, going as far as to force manufacturers to not allow bootloaders to be unlocked. At least with AT&T I can bring my own device and get a discount for doing so, and I have no contract.

It is kind of sad that when all the companies want you to be always connected with the internet and encourage you to save all your data on their server which you can access only with the internet connection, and here we have providers throtteling speed and putting data cap for the money grab. Only fools will fall on these save on the cloud fad.

I find it funny, I told all my friends a while back that brag about having unlimited grandfathered in plans that sooner or later Verizon will take it away and here ya go. I have a 4G package which is shared between myself and the ole lady and we never hit that amount but then again we connect a lot to Wifi. The amounts of open wifi connections around are a good way to avoid that issue but problem is places like malls and food joints just don't have a fast enough connection. They advertise FREE WIFI but its slower than dialup so what good is it besides tricking customers.

exotoxic said,
They only slow the download speed so it is still unlimited, you can still download as much data as you want.

You may think of it as a mute point but if history is to go by, they'll limit your bandwidth to the point where you may want to ditch the plan to have decent speeds.

In the UK a few years ago and is true in some cases, people were on unlimited plans and had 20mbit connections, and when they hit their bandwidth limit, they would cap your speeds to 512kbit.

Had this myself "fair use policy" they called it but i think they were done for it and now unlimited has to mean unlimited.

The thing is they were advertising up to 20mb connections or whatever back then with no data or usage limits, no slowdowns.. then terms and conditions had a fair use policy of like 30gb after that was like 128kbp/s speeds for a rolling 30 day period.

Since Verizon does not advertise speeds i guess they might get away with it for a little while but im sure someone will make them change wording at some point. Could be years off though.

The exact wording of their advertising or even the contract itself do not matter anymore. Anyone on an unlimited data plan has finished their contract by now, Verizon is not required to continue the exact same plan unchanged for as long as you want them too. The "grandfathered" term is nothing more than a gentlemen's agreement, they could do anything they want at anytime.

This only applies to the few people who still have unlimited data. Last time I checked they did away with those plans a while back, which is why I left and went to T-Mobile instead. I can easily use 30gb+ in mobile data in a month when I was on Verizon. I had a rooted phone and would use it as a hotspot. Often times I would use this option when I go out of town and the hotels want to charge an insane amount for 1 night of internet service(One hotel in savannah comes to mind where they wanted $15 a night for internet). Either way high amount of data does not cost them much, its all about them not wanting to upgrade their infrastructure like the rest of the world has that have significantly higher speeds for internet. All these changes are going to do is push people to T-Mobile or Sprint.

Guess this is to stop people using mobile internet as like a home connection? Here in the UK you have line rental of £15 a month alone, chuck another like £10+ for unlimited internet. Might be cheaper just to get a contract with unlimited data and use it for main internet also.

Vester said,
Guess this is to stop people using mobile internet as like a home connection? Here in the UK you have line rental of £15 a month alone, chuck another like £10+ for unlimited internet. Might be cheaper just to get a contract with unlimited data and use it for main internet also.

4.7GB a month is hardly using it as a home internet connection.

Even though the reasoning behind this new policy is understandable, it proves that even though you pay for an unlimited service, you may still be limited.

Except it isn't understandable. ISPs have commented in the past that the main reason throttling and caps exist is to make more money. It's ludicrous.

It is understandable, if you do not know that over data saturation on towers is a BIG problems for providers and customers then you have been living under a rock. Data costs them money in the same way that more cars on a highway costs money when the highway needs to be widened. Unlimited data was always advertised as no limit to the amount of data you can use in a month. Read the fine print of your contract and you will see that they never claimed to not throttle. I think throttling is a great way to not take away the "unlimited" data some people love, yet protect other customers from poor performance. They other option is to notify users on unlimited data plans they must chose a new plan. Keep in mind that when your contract is over, that goes both way, either side has the option to terminate the service.

Rosyna said,
A "lot" is more than 4.7GB per month.

Nothing personal, but IMO,
4.7GB is WAY to much on a phone. Get a life and get off the phone!!

Verizon and AT&T both suck to the max anyway. Wouldn't use either company for anything even if they were the only choices I had!

"Verizon has tried to win back customers that have lost trust and patience with the company"

Lost trust? Anybody that ever "trusted" Verizon needs to have their head examined! :x

cork1958 said,
Nothing personal, but IMO,
4.7GB is WAY to much on a phone. Get a life and get off the phone!!
To paraphrase: nothing personal but [insert offensive statement].

You do realise you're on a tech site, right? I've gone through more than 20GB in a month when I've had to tether my phone. That's why people pay for policies with unlimited data.

cork1958 said,

Nothing personal, but IMO,
4.7GB is WAY to much on a phone. Get a life and get off the phone!!

Verizon and AT&T both suck to the max anyway. Wouldn't use either company for anything even if they were the only choices I had!

"Verizon has tried to win back customers that have lost trust and patience with the company"

Lost trust? Anybody that ever "trusted" Verizon needs to have their head examined! :x

I use deezer exclusively and it consume 5gig, that's with the usage on Wi-Fi when it possible and it's not even all day long but and not everyday..

cork1958 said,

Nothing personal, but IMO,
4.7GB is WAY to much on a phone. Get a life and get off the phone!!

I use 4.5 gb on music streaming when driving, running, working out, working... it's not like I'm sitting on my couch browsing twitter and facebook all month.

cork1958 said,

Nothing personal, but IMO,
4.7GB is WAY to much on a phone. Get a life and get off the phone!!

Verizon and AT&T both suck to the max anyway. Wouldn't use either company for anything even if they were the only choices I had!

"Verizon has tried to win back customers that have lost trust and patience with the company"

Lost trust? Anybody that ever "trusted" Verizon needs to have their head examined! :x

Streaming Pandora will easily bypass that 4.7GB limit and the thing is, you can go out and have a life at the same time. Weird, right?

I actually average 6-8GB a month on Sprint. I stream everything so it does add up. While I think Sprint service is just crap it is still the most affordable if you beat the crap out of your data. And i work for Verizon and even with my discount its still more expensive that Sprint service with unlimited everything.

I have no problem with this at all. Verizon stopped selling unlimited data plans long ago because they know they do not make sense. Their contract does not require them to grandfather a plan. They could force you to choose a different plan once the 2 year contract is up. The fact they allow users to keep their unlimited data with a reasonable restriction to protect other users is somewhat impressive.

sphbecker said,
I have no problem with this at all. Verizon stopped selling unlimited data plans long ago because they know they do not make sense. Their contract does not require them to grandfather a plan. They could force you to choose a different plan once the 2 year contract is up. The fact they allow users to keep their unlimited data with a reasonable restriction to protect other users is somewhat impressive.

Such a model consumer you are!

Just blindly go with what corporations decide.

Hey Verizon users, welcome to Sprint where life sucks. Network Optimization means you never get 4G. If you get LTE, which they try to say is 4G but it's not, you get nothing. My phone just sits there in LTE and does nothing until it switches to 3G. I have a HTC One M8 and because of NO I can't do much with it most of the time. So good luck Verizon people.