Vertu chose Android for $10,000 handset as Windows Phone is ‘too complex'

A few days ago, Vertu finally announced its first new smartphone since its divestment from Nokia. True to form, the new Vertu Ti is a fairly monstrous creation, with an equally frightening price tag – even in its most basic form, you’ll have to hand over at least $10,000 to get your greasy paws on one.

The appeal, such as it is, of Vertu handsets comes from the premium materials used in their creation; indeed, each one is painstakingly hand-built in the UK, with a sheet of sapphire crystal protecting the display, and a titanium case. Despite such high-end craftsmanship, the technical specs of the device are mediocre at best: a dual-core 1.7GHz Snapdragon S4 processor, 1GB of RAM, a 3.7-inch WVGA (800x480px) display and Android 4.0.

Android 4.0 – or Ice Cream Sandwich, if you prefer its more delicious nomenclature – is now well over a year old, having been publicly released in October 2011, and since superseded by Jelly Bean variants (version 4.1 onwards). Hardly fitting for a premium smartphone, one might think. But things could have turned out differently.

 

What might have been

While Nokia adopted Windows Phone as its smartphone platform, Vertu continued to develop handsets under Nokia that ran Symbian. When it emerged that Vertu was to be divested, there was much speculation that it would nonetheless follow in the footsteps of its former parent; indeed, we reported last year on images claiming to show a Vertu Windows Phone 8 handset in development.

It wasn’t entirely clear how reliable those images were, until now – ZDNet spoke to Hutch Hutchinson, Vertu’s head of concept and design, who confirmed that the company had indeed been working on a Windows Phone 8 handset.

So if, as the earlier images appear to show, Vertu got to the stage of creating working prototypes with Windows Phone 8, why did the company eventually decide to ditch Microsoft’s smartphone OS? According to ZDNet, it came down to “the complexity of building for Windows Phone”. No further detail is given to explain how, in practical terms, Android 4.0 was deemed less complex than Windows Phone 8 as a basis for what eventually became the Vertu Ti, or the criteria against which the company made that assessment.

Don't hold your breath for a change of heart any time soon; the company is sticking with Android "for the foreseeable future". 

Source: ZDNet 
Via: Slashgear

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too complex. translation : rich idiots will buy vertu phones for its casings. not the features.

btw. want to know where all the rich idiots are concentrated on this planet. simply look for where vertu set up their shops. i spotted one while passing by HK airport. hmmm.

I think what they meant is that there's less effort involved to create for Android because basically all of the apps their customers will want are already there.
It's hard to justify a $10k phone when they can't have ****ty apps like Instagram.

The sapphire screen is nice, this is what you'll find in high end watch crystals. Since it's a 9 (out of 10) on Mohs hardness scale they're very difficult to scratch. Other than that, it's a pretty mediocre phone spec wise - like was mentioned above.

Edited by ahinson, Feb 17 2013, 2:24am :

This thing would be an insult to Windows Phone. It seems to fit an outdated version of Android quite well though.

I can assure you that if I had the money and desire to splurge on one of those walkie-talkies, my paws will not be greasy.

so they can "painstakingly [build each one] in the UK, with a sheet of sapphire crystal protecting the display, and a titanium case" yet putting Windows Phone on it is too complex?

I've never seen the attraction to these phones, but then again, I like simple, straight line phones like the Lumia 920, the iPhone 5, and HTC One. Vertu's phones have too many buttons and this and that for my tastes.

A serious company would just offer every OS possible or wanted. Windows phone OS actually looks like a good match for this crappy phone. Just wait, some idiot rapper or pop singer will show up with one right away.

Even if I had millions to burn, I'd still have my brain, and $10K on a phone is just plain stupid, and it's even more stupid when said phone is of lower spec than other, cheaper!! phone.

What idiots buy these things anyways? Even if you're filthy rich why the hell literally waste money on such garbage. It doesn't even look that great or modern either. But at $10K a pop, I guess they need relatively few idiots to be profitable.

Someone who needs the 24 hour concierge service that comes with the phone?

Tons of credit cards come with that too...

Chances are if you can afford this phone, you have one of those cards too.

On the diff note, they got rid of so many ppl from there. Me included, They are doing really bad now. They were very late in going over to Android.

Windows Phone too complex....its so much more simple and minimal compared to android. Android is mean to be complex

wv@gt said,
Windows Phone too complex....its so much more simple and minimal compared to android. Android is mean to be complex

windows phone is complex for OEMs, not complex for end user.

it's much easier to build a device running an outdated version of android and never update it, rather than complying with Microsoft requirements about regular updates and certification.

android devices are far less complex for OEMs : ship it, and forget about it!

I've only done a couple homebrew things for personal use for the WP platform but personally thought it was absurdly easy to work with, even more so than Android, which isn't all that hard either.

Don't hold your breath for a change of heart any time soon; the company is sticking with Android "for the foreseeable future".

Probably not the only one who's not going to lose any sleep over that.

well, for greedy group they want to maximize profit as possible.
so, why not just use Android as its a lot cheaper than licensing WP system?

Torolol said,
well, for greedy group they want to maximize profit as possible.
so, why not just use Android as its a lot cheaper than licensing WP system?

Wasnt a WP license like 15USD? And doesnt pretty much every Android OEM pay MS 15 bucks as well?

Whats the difference, you pay MS 15bucks no matter which you pick

Shadowzz said,
you pay MS 15bucks no matter which you pick

Except if ODM decide to throw out a crappy WP phone to support MS' cause.
Then you get a discount on patent protection license fees.

Shadowzz said,

Wasnt a WP license like 15USD? And doesnt pretty much every Android OEM pay MS 15 bucks as well?

No. If Microsoft were actually charging $15, then the E&D division would be *much* more profitable than it actually is.

$15 is what Microsoft *asks* for at the beginning of negotiations. What they'll settle for in the end is not publicly revealed. In most cases, it is probably closer to $0, plus a patent cross-licensing agreement.