Video: Ballmer shares his vision for the new Microsoft

Microsoft is going through a dramatic transition right now with a massive reorganization taking place at the company. With a new alignment being formed within its structure, Microsoft will hopefully be able to break down the internal walls to expand cross-platform functionality that has been highlighted and hinted at over the past few months.

Steve Ballmer’s vision for the company has been to transform Microsoft into a ‘one team’ approach for all of the company’s products. While the concept sounds simple, with so many products and teams under his control, having everyone focused on the same goal, regardless of the target market, is not always an easy task.

The video posted above sees Steve Ballmer talking about his plans for the company and the new structure of the organization. He says he wants to "create a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value the most."

Ballmer also wants Microsoft employees to be hungry and motivated as that is the only way to drive Microsoft forward. Not being shy about his competitors, he notes that Microsoft is in the most competitive industry on the planet and he is well aware that the company has to remain vigilant in its pursuit of empowering the consumer.

Source: Microsoft on Youtube | Via: Winbeta

Report a problem with article
Previous Story

Further details emerge on Windows Phone update plans, including Blue

Next Story

Yelp for Windows Phone gets updated with new features

31 Comments

Commenting is disabled on this article.

Some of MS record revenues have come under Ballmers reign, not Billy-G... Bill Gates is basically one of us, a Geek at heart... Ballmer is a suit, probably couldn't use half the products that is produced by MS... But is a good businessman...

A unified company, something Gates envisioned over a decade ago, but couldn't go through with because of Minopolization... Coming to fruition under Ballmer, if this pans out, Ballmer will look like a genius...lol

Now where the heck is my COURIER????!!!!!

What's really interesting is you have the whole thing bassackwards. Ballmer uses a PC. Gates never did. Gates used his PC as a terminal on his Unix boxes.

Major Plonquer said,
What's really interesting is you have the whole thing bassackwards. Ballmer uses a PC. Gates never did. Gates used his PC as a terminal on his Unix boxes.

It's was suppose to be a joke, I just didn't put the /s at the end...
Kinda teasing Ballmers technical abilities and such

His vision? Fire everyone who has the potential to take his job, or point out the fact that he is useless to the board.

Recent article(s) have stated that lagging PC and laptop sales are due to tablet sales. so effectively, MS killed the PC market????????

chrisj1968 said,
Recent article(s) have stated that lagging PC and laptop sales are due to tablet sales. so effectively, MS killed the PC market????????
No! This would be Apple and Android. Microsoft is helping now but they were late to the tablet game.

About the "one team", he is a idiot (idiot as an adjective). Or may be he is not, may be it is just the standard yada-yada-yada that nobody follows.

I'm really liking this shift... finally the teams will stop competing against each other and now work together at better speeds and (even better) integration. Can't wait to see the first wave of changes from this transition.

Spicoli said,
I think it's a great idea but I wonder how the turf war clashes are going to pan out. It may be necessary to fire a lot of managers.

I guess the only way you can make sure there are turf wars is to link all the senior managements bonus's tied to the over all success of the company rather than just to their department thus requiring them to work with other departments rather than treating their own department as some sort of private fiefdom. With that being said it is ridiculous that there is no single HIG standard that the operating system sets down and all the other departments follow because right now it appears that everyone is off doing their own thing without any sort of coordination.

The Article said,
Ballmer also wants Microsoft employees to be hungry and motivated as that is the only way to drive Microsoft forward.

If I were hungry, the only thing I'd be motivated to do, would be to eat.

spikey_richie said,
Is it just me, or does the sound cut out at 1:22?
Yeah it does ... I'd love to hear what he said... looks like he said something funny since everyone had a chuckle.

norseman said,
Ballmer really doesn't receive the credit he deserves... He is a great CEO!

Agreed! I don't know a lot of CEO's out there that's willing to take a gamble in a new market and be successful.

sn0wbl1tz said,

Agreed! I don't know a lot of CEO's out there that's willing to take a gamble in a new market and be successful.

To be honest, I don't think he's gambling. It's not like he's had a choice in the matter, he was pretty much pulled into the market by the landslide move to mobile devices when the iPhone made full page internet a possibility on a phone, and then the explosion of apps to do everything else... and then the killing blow, tablets with a finger friendly OS with a back catalogue of apps ready to be used on it, most of what people already own from using their iPhone.

Microsoft has scrambled, and has had to do so quickly to not only create a OS to rival and match that of its competitors, but also create a large user base for its mobile side of the company. It's done this via Widows 8 on the PC, pushing users into a eco system with hopes that xbox and windows phone will get people happy enough about using a Windows RT tablet.

Right now, I don't see it working. The platform is too far split up for what Microsoft's envisioned and there doesn't seem to be any sign of them bringing it together into a seamless package.

Microsoft seem to have developed a nasty habit of trying to force the users had in things. Removal of the start menu, then forced removal so people couldn't 'bring it back' via mods because Microsoft didn't think people should be using it anymore. Why, couldn't they just give an option, to use the new start screen or the start menu. Just turn off the apps for anyone who opt out of the start screen. It'd have made everyone happy with Windows 8 and it'd have been a great successor to Windows 7.
Instead they've just ****ed a lot of users off to the point its got a bad rep with people who've not even used it.

Then we have the PR disaster with the announcement of the DRM fail on the Xbox One. Not only was the name of the console a huge fail for people who'd already been calling the original xbox, xbox one (like anyone would naturally), but the idea that you'd be account bound to games you've bought from a shop and no longer have control over something you have in your hands was insane, again with no option to opt out and Microsoft's initial comments suggesting it was hard work for them to chance how it works...

Ballmer might be a great CEO, but he certainly doesn't see the direction of where he's driving the company or what the public want.

sn0wbl1tz said,
Agreed! I don't know a lot of CEO's out there that's willing to take a gamble in a new market and be successful.

It also isn't easy to deal with all the competing egos; even in Apple Tim was having difficultly with the likes of Scott Forstall causing disharmony.

I don't know if its Ballmer that doesn't see what consumers want, I think the problems sprang up from those that ran each division. What I have seen is that one division tries something stupid or makes a mistake and then orders come down to them to fix it, which results in a positive change for the consumer and sometimes those execs losing their job.

My feeling is that Ballmer saw the problems getting worse, with different groups working against each other and not with one goal to work towards. So he made this change to right the ship and get everyone working together again. He was probably tired of the missteps of groups that squandered the autonomy allowed in the old system. Now we will see if this path improves that.

norseman said,
Ballmer really doesn't receive the credit he deserves... He is a great CEO!

it was just that he was running bill gates company for the first few years.. which is a tough position to be in..

its a similar position to Tim Cook.. except Steve Jobs is not looking over his shoulder..

Brad Sams said,
Ballmer's vision for the company has been to transform Microsoft into a ‘one team' approach;

XBOX "one" - done
Windows "one" (with start menu) next
Office "one" - only $9999 for a 1 year cloud "license" - automatically charged each year to your credit card.

Microsoft "won"? - we shall see.

norseman said,
Ballmer really doesn't receive the credit he deserves... He is a great CEO!

he's an idiot - much like the other high level exec's he has fired recently, he speaks with a lot of "emotional catch cries" saying they are delivering "what the customer values" but all the while just trying to sell "NEW" things that people don't need or want at all, in a vain attempt to drive up profits and margins.

Seriously Ballmer, get out of there. Bring back Gates - he was the only visionary Microsoft ever had, and he made Microsoft what it is today by ACTUALLY providing what the people wanted, not by TELLING them what they wanted.

sagum said,
Microsoft has scrambled, and has had to do so quickly to not only create a OS to rival and match that of its competitors, but also create a large user base for its mobile side of the company. It's done this via Widows 8 on the PC, pushing users into a eco system with hopes that xbox and windows phone will get people happy enough about using a Windows RT tablet.

Right now, I don't see it working. The platform is too far split up for what Microsoft's envisioned and there doesn't seem to be any sign of them bringing it together into a seamless package.

Exactly right, their strategy is flawed. You can't just merge all different platforms onto a single OS. It doesn't work.

All they have done is dis-enfranchise of lot of previously loyal customers, who now have no interest in buying into the flawed ecosystem.

In the past I would have bought the new OS for my desktop - no interest at the moment

I was also looking at buying a WMP8 phone when they first came out. Currently no interest - I have bought an android instead.

I have no interest in buying a tablet (even less in buying a "surface").

Basically the Windows 8/Metro debacle has turned me off buying any of their current platform devices/OSs