Video Game Conference Sees Big Changes

The video game industry's annual showcase is saying goodbye to scantily clad booth babes, extravagant multimillion dollar exhibits, celebrity appearances, blaring lights and pounding music. This year's version of the Electronic Entertainment Expo, renamed the E3 Media & Business Summit, will be a toned-down affair as organizers hope to have a far less flashy discussion on new and upcoming video games. After last year's expo, with over 60,000 attendees at Los Angeles Convention Center, there was a feeling that the needs of the media, retailers and video game publishers were not being addressed particularly well. Only about 30 of the largest video game software and hardware companies are attending this year's event, down from the hundreds that packed the event in previous years. The event, which runs from Wednesday to Friday, will be strictly an invitation-only gathering.

News source: Physorg

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It will be interesting to see this new E3 versus the previous years. I am going to the show but out of the big three, I only got a media invite to the Nintendo Press Conference. Sony and Microsoft must be really expecting big crowds with their price cut announcements.

Owen said,
Sony and Microsoft must be really expecting big crowds with their price cut announcements.

I think Sony is gravely mistaken if they think a $100 price cut will solve the PS3's problems.

its because they have the funds to buy all the spotlights. i dont think this necessarily needs to be a consumer gathering. i think the invite only aspect will make this event what it should be, and thats a summit for developers to explore the next level. not parade new products to people who are going to buy it anyway.

True. Back when the changes being made for this years E3 were announced, I, like everyone else, was very disappointed. But if they do this right I think that it will work out better in the end.

Gamerhomie said,
True. Back when the changes being made for this years E3 were announced, I, like everyone else, was very disappointed. But if they do this right I think that it will work out better in the end.

how many people go to E3 to consider the next generation of games for purchase? very very few. most go to get a first peek or learn more about a game/product they already have interest in.

All that needs to happen is for small companies to be recognized right beside the big ones. Too many people were complaining that huge companies like EA and Ubisoft took too much of the spotlight.

Gamerhomie said,
All that needs to happen is for small companies to be recognized right beside the big ones. Too many people were complaining that huge companies like EA and Ubisoft took too much of the spotlight.

I think what you're trying to say is that DEVELOPERS should get more of the spotlight, rather than the PUBLISHERS like EA.

This has always been a problem in the game industry. Publishers don't like giving devs credit because then devs can demand more rights--and royalties. There's only a few "superstar" breakout devs like Crytek that get to keep any rights. The rest, like DICE, eventually get assimilated and their franchises turned to crap.