The video game industry's annual showcase is saying goodbye to scantily clad booth babes, extravagant multimillion dollar exhibits, celebrity appearances, blaring lights and pounding music. This year's version of the Electronic Entertainment Expo, renamed the E3 Media & Business Summit, will be a toned-down affair as organizers hope to have a far less flashy discussion on new and upcoming video games. After last year's expo, with over 60,000 attendees at Los Angeles Convention Center, there was a feeling that the needs of the media, retailers and video game publishers were not being addressed particularly well. Only about 30 of the largest video game software and hardware companies are attending this year's event, down from the hundreds that packed the event in previous years. The event, which runs from Wednesday to Friday, will be strictly an invitation-only gathering.
News source: Physorg