Virgin Media launches trial web video-on-demand player [UK]

Virgin Media announced today that it will be launching a trial of its first online and mobile TV player: Virgin Media Player.

Virgin Media has confirmed 'hundreds of hours' of content for the beta trial including ITV, LIVING, Disney, Cartoon Network, National Geographic and a range of MTV, Comedy Central and Nickelodeon shows.

Cindy Rose, executive director of digital entertainment at Virgin Media said: “MTV, Comedy Central and Nickelodeon already offer some hugely popular shows on our TV on demand platform so we’re delighted to be expanding our line-up across all three screens. We continue to explore innovative new ways to bring our customers’ favourite content to them and, with Virgin Media Player, we’re making sure they’re spoilt for choice.”

Virgin plans to launch the trial later today and will offer Virgin Media XL TV customers, who also have a broadband connection with the company, a first look at the beta Virgin Media Player by registering at www.virginmedia.com/player. Virgin Media Player on mobile will launch with 4oD content initially. It's not yet clear which mobile devices are supported. Virgin Media plans to bring more content to their Player as the company builds towards a full launch of the player later this year.

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