Vista, IE7 help Microsoft boost search market share

According to web metrics firm comScore, Microsoft's search engines saw their first market share increase in nearly a year (0.4% from February to March). One month of progress is nothing to write home about, as the software giant is still at a meagre 10.9% of the total search market.

More importantly, comScore senior vice president James Lamberti believes that increasing adoption of Windows Vista and Internet Explorer 7 are helping Microsoft's search efforts since the web metrics firm is seeing increased traffic to Live.com. "Growth from Live.com is outpacing Microsoft's overall search traffic growth. Live is the integration point for Vista, and it looks like Live.com is beginning to have an impact," said Lamberti. Assuming Microsoft's March increase is not a blip but the start of a trend, which is something we won't know for a few more months, it is very probable that as Vista adoption grows so does Live.com's (and therefore Microsoft's search traffic), meaning Microsoft's strategy of making Live.com the default search engine in IE7 is working.

Speaking of Microsoft's competition, comScore reported yet another month of gains for Google. Its market share saw a modest, 0.2% point increase during March, bringing it to 48.3%. comScore's news for Yahoo was not as good, as it was the only one of the top five search engines to see a decrease in market share last month: now at 27.5% from 28.1%, its lowest level in over a year.

News source: Ars Technica

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[b][i]3 MONTHS OF SEARCH ENGINE SHARE INCREASE FOR LIVE SEARCH. According to ComScore via LiveSide, Microsoft's Live Search has made, albeit modestly, share increases in the search engine market for each of the last three months.

Live is better..Live Image search rocks. And nothing wrong in making live.com as default search with OS..bcos Microsoft is the OS developer, so if they wont, then who shud?

Growth from Live.com is outpacing Microsoft's overall search traffic growth. Live is the integration point for Vista

MS once again leveraging their OS monopoly to gain an unfair advantage over competitors. Time for another antitrust trial.

That comment isn't fair. Everyone has a choice, they don't force you to use it. I believe the lazier PC users would prefer the OS came with the essential things they need than to have to look for it or be without it. It is their OS, and it is their Search so it seems fair. If google had an OS they would do the same.

toadeater said,

MS once again leveraging their OS monopoly to gain an unfair advantage over competitors. Time for another antitrust trial.

So what you are saying is this:

It is OK for Dell and other OEMs to make a decision for the end user and change the search default to Google, but

It is not OK for Microsoft to make Live.com a search default in IE 7 in Vista.

Riight... that makes sense... not.

toadeater said,

MS once again leveraging their OS monopoly to gain an unfair advantage over competitors. Time for another antitrust trial.

What is the default search for firefox, opera, or other browsers ...etc ...?
IE7 is developed by Microsoft, they have their right to set the default search engine to theirs. If a user doesn't know how to change the default search engine, he/she shouldn't be messing around with the setting anyway.

Fair or unfair you should know .......

Ever since I installed Vista, I kept the default as Live.com.
It works just as well as others for me.

I have the other search engines in my list but the default is Live.com