The looming choice for Windows users is either to stick with Windows XP (and older hardware) or take Windows Vista cold turkey. But Microsoft doesn't have to be so tough—Apple did it differently with the Mac OS X rollout.
A major product transition is an opportunity for technology suppliers to send a message to partners and the installed base of users. It can be something on the order of "we care" to something less than warm and cuddly. And then there's Vista.
While Microsoft's approach to the 2007 launch of Windows Vista is only now coming into focus, it looks as if the Vista experience will stand in sharp contrast to the way Apple pitched the Mac community on its OS X transition.
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