Wal-Mart set to launch no-contract mobile service Oct. 18

With consumers around the globe looking for ways to cut costs across the board, Walmart today announced it will launch an exclusive service called Straight Talk nationwide on October 18th. Don't like signing a contract with a carrier and pre-paid doesn't sound too appealing to you? Straight Talk is a new solution for customers and doesn't require any contract.

Walmart announced two plans that customers will be able to choose from starting October 18th:

Straight Talk "All You Need" 30-day Plan that includes the following for only $30 a month:

  • 1,000 minutes, 1,000 texts and 30MB of mobile web access
  • Nationwide coverage
  • 411 Information calls at no extra charge

Straight Talk's Unlimited 30-day Plan that includes the following for $45 a month:

  • Unlimited minutes, unlimited text and unlimited mobile web access
  • Nationwide coverage
  • Unlimited 411 Information calls at no extra charge

"It has been very encouraging to see the excitement and response to the Straight Talk pilot in 234 stores that began last summer at Walmart," said Greg Hall, vice president of Media Services, Walmart U.S. "In light of the savings customers continue to need, we have worked very quickly to extend this offering to all of our Walmart customers nationwide, and just before the holidays."

Consumers may refill their monthly balances by buying refill cards at Walmart, or by registering online at www.Walmart.com or www.StraightTalk.com. Also available at Walmart are a range of Straight Talk phone products to suit different needs, from the entry-level LG 220 flip phone at $39.98, to the LG Slider 290 at $79.98 to the Samsung 451 QWERTY keyboard phone at $99.88.

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28 Comments

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There IS a contract. From the StraightTalk web site:

Straight Talk Terms and Conditions
Please read these Terms and Conditions of Service carefully. These Terms and Conditions of Service are a legally binding agreement between you and Straight Talk. They contain important information about your legal rights, and require that certain disputes be resolved through Arbitration instead of a court trial. Straight Talk reserves the right to change or modify any of these Terms and Conditions of Service at any time and in its sole discretion. Any changes or modifications to these Terms and Conditions of Service will be binding upon you once posted on the Straight Talk website found at www.StraightTalk.com. Straight Talk is a brand and service of TracFone Wireless Inc., 9700 NW 112th Avenue Miami, FL 33178.

This may not be a traditional cell phone contract, but it really, really is a contract and I only quoted the first bit. It's not a short contract either. Read it before you sign up.

ewilts you are confused when you say "There IS a contract" because all the prepaid carriers have Terms and Conditions, they reserve the right to change their prices and it will affect their customers, that is simply information. You will find this type of terms and conditions on all digital appliances that you buy, it does not mean you have a contract. I have a Straight Talk phone and I didn't have to sign anywhere, just bought it at Wal-Mart with my other shopping. It is a really good deal because it is running on Verizon's network which has the best coverage nationwide and it's cheaper than the others.

GOOD! Once again, Walmart taking the lead in LOWERING the costs involved in a wireless phone.
If this takes off, look for the stranglehold on the leading carriers (Verizon, at&t, et al) to go down.

It is Verizon. There is also no threat because there are no decent devices and it will be considered a low end service for the type of people who don't pay top dollar on VZW anyway. I wouldn't even be surprised if the data speeds and other things were lower as well (ie, EVDO but not Rev. A, etc.)

Companies do this all the time when they sell commodities. Sell to multiple market segments to hit everyone.

I wonder about the coverage.

I'm paying about $60 a month for a crappy service with T-Mobile an this WalMart service is not only half the Price but I also get 4 times the serives I get from -T-Mobile.

TonyLock said,
I wonder about the coverage.

I'm paying about $60 a month for a crappy service with T-Mobile an this WalMart service is not only half the Price but I also get 4 times the serives I get from -T-Mobile.


I pay $60 a month to T-Mobile for unlimited minutes and texts.