Walmart to no longer sell Amazon Kindle devices

Walmart is apparently tired of selling a product that it feels comes from a direct competitor. Specifically, Walmart no longer wants anything to do with the Kindle line of eReaders and tablets made by Amazon, which obviously also sells lots of products on its website that Walmart offers.

Reuters reports that, according to an internal memo, Walmart told its store managers Wednesday, "We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments. This includes all Amazon Kindle models current and recently announced."

Walmart will continue to sell Apple's iPad tablet as well as the Nook tablet and eReaders from bookseller Barnes and Noble.

Amazon recently announced a refresh of its Kindle line up, including the front-lit Kindle Paperwhite eReader that will go on sale on October 1st. It also announced new versions of the Kindle Fire tablet, including a revamped version of the original and the new seven inch Kindle Fire HD that are now on sale. Two more 8.9 inch Kindle Fire HD models, one with 4G LTE wireless, will go on sale in November.

Earlier this year, Target decided to also do away with selling the Kindle line up of devices for similar reasons.

Source: Reuters | Image via Amazon

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18 Comments

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Huge conflict of interest for walmart to sell the kindle.

Amazon is really the one retailer that walmart fears. In the past people just went to walmart because they had everything, now amazon has everything too, and they can get it shipped to you next day for very little or even free. So now when people get on their tablet and decide to search for a product amazon WILL have that product and they will give you a link to their site to buy the product and get it for a good price with cheap and fast shipping. Selling the kindle just means lost sales for walmart. Google also fears them to because now instead of going to google, and searching for a product they just now go straight to amazon because they were going to end up there anyways and now google will miss out on ad money which is their main source of income.

point being, don't sleep on amazon, its a sleeping giant about to really wake up and walmart knows it.

Kindle fire has become a tablet with it's own eco system instead of eReader. For walmart to sell Kindle, would not be profitable as it's conflicting with their online services.

As far as iPad, most likely accessories and mobile carrier carries it.

Flae_qui said,
Walmart shoppers are isheep.. they don't know what a kindle is...
My parents both shop at grandparents and don't know what Apple is.....so no. Hint: Blanket statements are usually false unless you say "most of the time."

ILikeTobacco said,
My parents both shop at grandparents and don't know what Apple is.....so no. Hint: Blanket statements are usually false unless you say "most of the time."

It's better that they don't know what Apple is.

Seeing as almost all other e-readers are far superior to the Kindle's its no surprise, here in teh UK we still havent had the newest (well old now for the states) of the kindle, here Kobo rules the roost, its far cheaper and does things far better, plus it supports more standards including epub which has thousands of free books available. Try that on your kindle.

BeLGaRaTh said,
Seeing as almost all other e-readers are far superior to the Kindle's its no surprise, here in teh UK we still havent had the newest (well old now for the states) of the kindle, here Kobo rules the roost, its far cheaper and does things far better, plus it supports more standards including epub which has thousands of free books available. Try that on your kindle.

Actually, I think you'll find the Kindle rules the roost here in the UK. Damn things been selling like hotcakes!

Apparently Wal-Mart was unable to bully Amazon into setting the wholesale price it would pay for the devices. That, or maybe Amazon just decided Wal-Mart was too trashy to sell a product with their name on it.

Skwerl said,
Apparently Wal-Mart was unable to bully Amazon into setting the wholesale price it would pay for the devices. That, or maybe Amazon just decided Wal-Mart was too trashy to sell a product with their name on it.

Explains why Walmart sells so many Apple devices...... wait....

EvoFlux said,
Uh oh, Amazon could be in some trouble here!
Considering Amazon has only been in the tablet market fora couple of years, I somehow doubt they need Wal-Mart to do the selling now.