Warner Music head backs DRM

After Steve Jobs wrote that music companies should abandon digital copy protection, Warner Music chief Edgar Bronfman called on Apple to open up its iTunes software to other forms of DRM: "DRM and interoperability are not the same thing, Warner Music believes very strongly in interoperability. Consumers want it and consumers should have it. But there cannot be so much protection that you create a poor consumer experience, and we need to find a better balance than exists today." In a separate conference call, Bronfman pointed to mobile devices as the future of the industry and praised Apple's upcoming iPhone: "The opportunity for mobile is huge and it is remarkable that we are selling as much music as we are on mobiles given how difficult it is to access. The average ring-tone download is two and a half minutes and takes 20 clicks. If you could make that two or three clicks, if you could make that 10 seconds, the amount of revenue that would unlock is extraordinary."

News source: vnunet

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What a tool...

DRM is a joke...any kid can turn a song with DRM into an mp3. Labels need to lower prices of albums/songs and sell direct to consumers.

Also, The RIAA's efforts against file sharing are soon going to be a thing of the past with all of these new softwares that offer encrypted exchanges. Look at GigaTribe for instance (www.gigatribe.com), their free software lets users exchange entire folders of albums in a few easy clicks, and not even the ISPs will be able to spot what's being exchanged.

The music model is changing rapidly, and the music industry is just going to have to adapt. I for one will never buy a DRM-plagued music file, nor will I buy one of those "copy protected" CD's I so often see. DRM will just backfire and hurt their sales!!

Idiot!

It's cases like these when you understand the Warner Music lead isn't software engineers, but businessmen.

He contradicts himself when he wants DRM but also interoperability.

Which DRM system is compatible with mp3 players in preserved quality, where the users don't need to go through any hurdles to get it onto the players?