Watch this: Samsung's story behind the Galaxy S4 design

In case you somehow missed it, Samsung has launched a brand new flagship phone: the Galaxy S4. It features heavily improved specs, a larger screen, the latest version of Android and a ton of new software features.

However, one area where the S4 disappoints is in the design department. Rather than showing off some brand new design or better build materials Samsung opted to reuse the Galaxy S III design with the plastic covers and tacky build quality. At least that's what everybody thought. 

But this brand new video explains that the S4's design is actually brand new and "like nothing you've ever seen before". The video pretty much contradicts what our eyes can see while also going deeper and explaining Samsung's aim to deliver "meaningful value" to its customers.

Like many other things that Samsung does, this video is confusing and somewhat removed from reality but it's worth a look anyway.

Source: Samsung Tomorrow (Youtube) via: Engadget | Image via Samsung

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Tacky build quality? It's plastic, that doesn't automatically make the build quality poor . The plastic its made out of is extremely resilient. How often do you see someone with a scratched, dented or cracked S3 case?? I haven't seen one. Most peoples S3s look nearly as new as the day they bought them. When you compare that to all the iPhones with cracked cases you see how good the build quality really is on the S3.

Just a reminder, as no one seems aware of this, but good build quality doesn't just mean "looks and feels nice".

I cant judge from photos, is there a difference between s3's back cover vs s4's?

Samsung trying to use same design for all their phones to keep familiar for their user base.

I honestly don't get who gives a **** about this stuff. I have a GS3, I bought a slim case, it's fine. Metal casing, OK that would be nice, but again, barely care. Of course they'll continue a successful design that's not that old, why the hell would you chance it when so much money is at stake? The videos are all stupid and probably just made to confuse fanboys from all camps and give somebody's friend in marketing a job.

Honestly, the pictures you see on the Internet of the S4 do not give it justice.

In real life, the dot pattern really lends a premium feel to the phone, compared to the faux-brushed-metal feel on the S3. When I compare my S4 to my friend's S3, the S4 does feel more premium. And this is coming from a previous iPhone 4 user. The iPhone certainly is more premium, but slap on the case and the S4 is roughly there.

"an evolution" and "something that users have not seen before." well, we have seen this before. it's just like every other smart phone.

also, that video sounds like a bunch of hippie bs.

why does everyone think its tacky build quality? my s3 hasn't got a scratch or dent in it and my 2 kids have had a pretty good go at it, to be that doesn't scream tacky

DKAngel said,
step 2 apple have been doing that for 10years

Yeah but at least Apple don't mock others for stale designs like Samsung did, now they just look like gronks.

ingramator said,

Yeah but at least Apple don't mock others for stale designs like Samsung did, now they just look like gronks.

Not sure what a "gronk" is, but I agree. (I think)

I'm not biased towards an manufacturers or OS as I've had them all but the S4 looks just like the S3 and I think the design is fugly.

Like everything the Koreans do well, they copy..then end up making a better product than what they initially did the copying off..

Even though I think this video is absolute BS. it sells pretty well in Asia. Everyone towards the west of Bangladesh thinks otherwise. Anyways, Im no fan of Samsung, but the fact that the phone tracks whether you are looking at it or not is pretty neat!.

dimithrak said,
Like everything the Koreans do well, they copy..then end up making a better product than what they initially did the copying off..

Even though I think this video is absolute BS. it sells pretty well in Asia. Everyone towards the west of Bangladesh thinks otherwise. Anyways, Im no fan of Samsung, but the fact that the phone tracks whether you are looking at it or not is pretty neat!.

you know the s2 and the s3 have that feature to turn the screen of when u stop looking at it

DKAngel said,

you know the s2 and the s3 have that feature to turn the screen of when u stop looking at it


The S3 does but not the S2, unless they've recently added it in an update. It's a very useful feature and i wish all phones had it because now i hate using anything else without it.

1. Draw large rounded rectangle
2. Add large screen, milimeters within the side borders
3. Add bunch of circles, holes and a button
4. ???
5. Profit!!!