We are not kidding; Microsoft trademarks "Tailgaming"

In the "It's so crazy, it must be true" department, we present to you the latest trademark that has been filed and claimed by Microsoft from the U.S. Patent and Trademark Office. A few days ago, the company was given the rights to the term ... "Tailgaming."

Yes, someone has merged the "gaming" term with the one that is used to describe the practice of sitting outside a big stadium, usually with a truck, to cook burgers and drink beer before a big football game, otherwise known as "tailgating." According to the official USPTO filing, Microsoft is using the new "tailgaming" trademark to describe something that's related to "arranging and conducting special events for social entertainment purposes."

We suspect strongly that the company will be using the "tailgaming" term for something related to its Xbox One launch. We have emailed Microsoft for comment, but perhaps it is using the name to talk about its mobile Xbox One display that's currently touring the U.S, Microsoft's Larry Hryb recently uploaded a video that shows the Xbox One Test Drive Truck being set up and then broken back down again. It looks a bit like what "tailgaming" might be all about, but that doesn't mean we would trademark the name.

Update: We just heard back from Microsoft who told us, "Microsoft often acquires various trademarks as part of its ongoing business strategy, but beyond that we have nothing to announce."

Source: USPTO | Image via USPTO

Report a problem with article
Previous Story

New Windows 8.1 TV commercial shows Bing Smart Search

Next Story

Halo 3 currently free to download for Xbox Live Gold members

12 Comments

yeah quick before apple patents it makes a mobile car then sues MS for copying there idea!!

Clever use of the tailgating name but i pictured it as people gaming in a car pushed up as close to the bumper of another car, although i guess it would be quite dangerous!

You might not trademark the name, but you're not in charge of a massive gaming corporation. It makes PERFECT sense to trademark it.

I thought tailgating was when you drove behind someone on a main road at a dangerously close distance?

Not sure what the equivalent in the UK would be. Car boot sale... Car boot gaming?

Tailgating is the practice of driving on a road too close to a frontward vehicle
http://en.wikipedia.org/wiki/Tailgating

:StartSarcasm:
Tailgaming sounds dangerous to me, Microsoft do know your not allowed to drive with a mobile phone so I think this also stands for games consoles, I don't know how your going to drive and control a games console at the same time
:EndSarcasm:

Tailgating in this context would be getting really drunk and eating a lot before a game out in the parking lot. The UK equivalent would be getting really drunk and eating a lot before a game out In the parking lot. I wonder if this tailgaming setup has beer taps.

Meph said,
I thought tailgating was when you drove behind someone on a main road at a dangerously close distance?

Not sure what the equivalent in the UK would be. Car boot sale... Car boot gaming?

Yeah kind of lost in translation isn't it? Maybe, gaming directly behind someone else?

Meph said,
I thought tailgating was when you drove behind someone on a main road at a dangerously close distance?

Not sure what the equivalent in the UK would be. Car boot sale... Car boot gaming?

This is what tailgating means in Australia too. I was confused until I read the weird American English definition...

Same.. it's not like they're trademarking a real word, not sure what's "so crazy it must be true" about it.. article sounds a bit melodramatic.

Commenting is disabled on this article.