Web users 'getting more selfish'

Web users are getting more ruthless and selfish when they go online, reveals research.

The annual report into web habits by usability guru Jakob Nielsen shows people are becoming much less patient when they go online. Instead of dawdling on websites many users want simply to reach a site quickly, complete a task and leave. Most ignore efforts to make them linger and are suspicious of promotions designed to hold their attention.

Instead, many are "hot potato" driven and just want to get a specific task completed. Success rates measuring whether people achieve what they set out to do online are now about 75%, said Dr Nielsen. In 1999 this figure stood at 60%.

There were two reasons for this, he said. "The designs have become better but also users have become accustomed to that interactive environment," Dr Nielsen told BBC News. "Now, when people go online they know what they want and how to do it - People want sites to get to the point, they have very little patience, I do not think sites appreciate that yet," he added. "They still feel that their site is interesting and special and people will be happy about what they are throwing at them."

Web users were also getting very frustrated with all the extras, such as widgets and applications, being added to sites to make them more friendly.

Link: Full Article at BBC News

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28 Comments

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After years of using Ad-Block plus and expanding my filter list, I rarely see ads anymore. Hooray for Firefox!

A 15% increase in people who won't tolerate popups, popunders, keyword-based highlightable ads, ads with sound, ads with video?

Who knew?

Sounds to me like people are getting smarter and more efficient.

Wow that guy who went into the store to get milk is so selfish, he didn't even linger around wandering!

People want to get what they're after.

Who would have thunk it?

The simple fact is that's what most people -always- wanted. All those advertisements, all those bells-and-whistles, all those animated graphics, all those flash widgets... they were nightmares. Always have been, always will be. The only people who thought otherwise were the idiots who included all those advertisements, all those bells-and-whsitles, all those animated graphics, and all those flash widgets. Oh, and the bigger idiots who believed the first set of idiots when they told them that's what people actually wanted.

The word I think I'm looking for is: Duh.

But since people apparently need to have these things spelled out for them, maybe I should try to find someone to pay me to see if people like getting punched in the face while walking down the street or dipped in boiling vats of oil. The world needs to know these things about as much as they needed to know this.

Selfish isn't really the word for this! People never wanted to waste time sorting through mindless nonsense anyway. Only in the last year or so have there been some serious makeovers with websites that allow the user to get what they want and get out. The ripe age of sparkling new web technology is over. People want to see something new, and they've figured out that they're not going to get it out of a screen.

I complained to the BBC about this idiot writer, he is basically saying that now more people find what they want, it isn't good... Well **** you and your advert-stricken world, we don't care and want less adverts not more, idiot.

I don't like sites that try and make you register to access content. I don't like all of the extra add-on's that sites want to push on you as well. Besides if they want to force me to use them I will go somewhere else. The commoditization of the internet like iPods, and cars. I foresee that at least for me I would pay to join a website if the content merits my expectations. I also like not having flash ads come blasting at me if "you won a free iPod" and BS like that. I will gladly pay for content in exchange for less ads, because then it would be both good for the websites, and its members, or better subscribers.

(NeoFyLe said @ #1)
I don't like sites that try and make you register to access content.

Agreed. I absolutely hate trying to look for something, just to find "YOU MUST REGISTER TO ACCESS THIS CONTENT". Like, no I don't. I'll just find it somewhere else, thanks.
Like others are saying, I think that it's wrong to label users are "selfish"; it just doesn't fit the context. What are we supposed to do then, find out what we want, and look around on the goodies on their sites? If they interest me, I will. Otherwise not.

wow they just realize advertising unorthodoxly and unoptional in all its glory is a crock of sh*t nobody wants to see on the net

"Web users were also getting very frustrated with all the extras, such as widgets and applications, being added to sites to make them more friendly."

Ah, they started putting applications on facebook to make it more friendly, now it all makes so much sense!

For a while, I thought they just put them there to **** me off.

Even though this isn't about Facebook, I just want to add that some applications are actually handy and serve a purpose. Unfortunately, it just seems like there's too many people with too much time on their hands who make the most useless applications I've ever seen.

Without the information of which methodology was used AND the number of specimen studied, then all this percentage means NOTHING!. Of course, a incorrect methodology and a limited number of individual will not help.

For example, i can say "50% of the population don't known about internet",the small footprint say: my universe in the study is me and my dog, so i'm not lying but still the result is "imprecise".


Yeah, who cares if we want the information and don't wanna spend forever browsing their site. That doesn't make us selfish, just in a hurry.

There's nothing more I hate than Flash, apart from when it's used to provide media, like YouTube.

It feels like internet has only really taken off a several years ago, when broadband became mainstream, and now the novelties wearing off.

"There's nothing more I hate than Flash, apart from when it's used to provide media, like YouTube."

i gotta agree cause Flash is just a bloated part of web browsing and all it does it tax your CPU etc etc

but as for article about the "getting more selfish" stuff .... i dont think it's being selfish at all cause who really wants to goto a website to screw around? , cause i dont know about everyone else but i sure dont like messing around as i like to generally get straight to the point and almost no one likes clicking on random ads on a website either... that's why i have adblock plus installed on firefox and ad-muncher installed as it pretty much blocks damn near all popup's and a good chunk of adverts.

but as for article about the "getting more selfish" stuff .... i dont think it's being selfish at all cause who really wants to goto a website to screw around? , cause i dont know about everyone else but i sure dont like messing around as i like to generally get straight to the point and almost no one likes clicking on random ads on a website either... that's why i have adblock plus installed on firefox and ad-muncher installed as it pretty much blocks damn near all popup's and a good chunk of adverts.

+1

Sure, when they first became popular, I would interact with those "Shoot the Duck and win a Women" flash ads, but now they're just a damned nuisance.

Just look at this site and see why people have a hard time on some web sites...

www.chocapic.com

It's from nestlé a chocolate cereals seller and see what bloated and slow loading is..

Yes it has great animations, but hard to find anything about some of the promotions they do some times..

With all the overload on information, I see nothing wrong with being selfish, as in, finding specific info and getting tasks done quickly.

That'll be Facebook at the end there.

I think with the whole "Google it" idea people no longer rely on a single site for their information. Google sent them there and they want the information... they don't care about the site itself. Add that to the fact most are probably researching for something else so want to be in and out as fast as possible.

The expression "Look it up on Google" which I find is commonly used shows no credit or interest towards the respective sites...

(Aquafox said @ #1)
...so how does that mean that the web users are selfish? :blink:

He's just upset that no one wants to visit his website.

"Those selfish *******! All their care about is their own needs! What about MY needs! You must pay my subscription fee! I'm Dr. Nielsen dammit!"

Hey, isn't this the guy that ruined TV by creating Nielsen ratings so that only the dumbest shows ever succeed anymore? So that advertisers could better spam the audience with their diarrhea medicine commercials?

I think Dr. Nielsen is going to find that people will eventually get so fed up with all this advertizing that they will cease to pay any attention to it at all. If that hasn't already happened. But it seems like some gullible fools still believe the ads.

"Hey, I hear this pill can cure my Restless Leg Syndrome."

I'll cure your restless leg syndrome. Get the $*&^!&!$ off the couch, you fat ******!