"What iOS 7 looks like" - let's hope not

It's Monday, which can only mean one thing. Apple's WWDC conference kicks off later today in San Francisco at 10:00 AM PDT (13:00 PM EDT, 18:00 PM GMT). Yesterday we believed Apple's next mobile OS had leaked in the form of some anonymous images, but we later learned it was all an elaborate hoax.

Today, however, 9to5Mac's Mark Gurman has posted some images based on the "quick peek" of iOS 7 he claims to have been given. Gurman tells us he's not been allowed to post direct screenshots due to source confidentiality, however another staff member has mocked up some designs based on Gurman's descriptions.

I've been given a quick peek at an early beta of iOS 7 and can only describe what I've seen. I'm told I can't post the screenshots because Apple embeds little watermarks that could land the source in some trouble.

Gurman goes on to note that the typography in the OS is similar to that seen on the WWDC banners we've already seen:

The whole OS has that 'skinny jeans' Helvetica Neue Ultra Light [or similar] that you've seen in those posters. At the top, instead of carrier signal bars, Apple now has 5 dots that are white or gray to represent the signal.

Below are the mockups that have been created based on Gurman's descriptions.

If these mockups are close to reality, it's clear that the team led by Jony Ive have opted to flatten the interface considerably, as we expected.

Gurman comments that these mockups "closely match" what he believes we'll see later on today. He also makes reference to each app having an alternative colour scheme, intelligently changing based on ambient light, or indeed the colour of your device. Similar to the volume slider on iOS 6 that simulates the reflection of light depending on what angle you hold it at, iOS 7 will "shift slightly based on external factors", Gurman believes.

Here's the full mockup of the home screen:

Whilst this information, if true, gives us some great insight into an early beta of iOS 7, it doesn't detract from how awful it looks. Check out that Safari icon; it looks like a damn thermostat.

Let's hope that either the mockups aren't remotely close to the final version, or that this is an elaborate ruse to keep us on our toes.

WWDC kicks off later today, where all our questions will be answered. If Apple decides to post a livestream as it has done in previous years, we'll be sure to post a link up for that. If not, you can still follow all the important coverage on Neowin when the conference kicks off at 10:00 AM PDT (13:00 PM EDT, 18:00 PM GMT).

Source: 9to5Mac | Mockups via 9to5Mac

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It's the same dated interface except with 'bevel and emboss' turned off.

Well then, it looks like Jonathan Ive is a hardware design person only. All those colours make it look like a Childrens toy.

Well it's official. That is what it will look like. Looks like a step back to me. I can't stand all the white and bright colors. Whole operating system is just bright white and gray.

Ben Buffone at his usual game - any time someone makes a ios mockup he's quickly bashing his keyboard to get it on the front page.

I don't honestly see why they would wanna change it, im a non apple user but tbh anytime Ive played with an I-device @work and @play the ui is decent and uniform, looks good on ipad retinas to iphone 3gs!

Apple need to keep it unique to their style mantra, then it will sell.
MS may have balls to push a new styled ui but tbh doesn't make it a winner imo.

Ill be sticking with Android regardless personally and on a professional level, not a fan of Wp8 or blackberries (support them at work alongside iphones/ipads)

I do hope for all you iOS users out there Ben is reporting fake stories three times in a row and is just being gullible..

That is just plain ugly (and not even fugly..)..

paulheu said,
I do hope for all you iOS users out there Ben is reporting fake stories three times in a row and is just being gullible..

That is just plain ugly (and not even fugly..)..


In a way, it would be amusing if it turned out to look exactly like that though, i.e. it wasn't even a mockup... (says an iPhone user)

As they always say, Apple can't do without Jobs. In fact, Jobs saw that Ive had talent, but he also needed serious guidance. That's why he always took credit for the work, because he probably had to refine a lot of his crap before it went public.

Looks exactly how I described it in my post. No drop shadow to give the icon the floating effect and I had said they would likely drop the gradients. But looks like they kept that.

All in all? It's ugly. A bit cute compared to Windows 8 tiles. But however unlike Windows Phone 8 which left the old static icons for something more informative, Apple is still sticking with the same old UI we seen since 20 years ago.

http://www.zdnet.com/proof-tha...ears-gallery_p6-7000013520/

At least Microsoft has the nads to move forward and not give us the same old junk every year.
Apple no longer has anything to copy and no one else to design their stuff for them. As we can see, their stuff gets bland rather quickly. The Mac hasn't had a nice style since the original Air which was nice looking and still is though its boring now. The Mac Pro is still a huge ugly paperweight. The iMac is sweet now, but not for people like me who love to tinker and the iDevices? the 5S has no change, not even another row of iCons. lol.

Can't wait to see the watch. I am sure millions will run out and buy it and after the new smell wears off in a month, it will be in the same place as the other watches; in the box until you need to brag/impress.

'Based on description'?

Getting desperate? That's RIDICULOUS. Unless, of course, journalists and audience consists of 14 year old boys.

To be honest I actually think it looks ok. Much better than current iOS although man it looks a lot like an Android skin now. As a WP fan all I have to say is: welcome to the [flat]club!

Fus10n said,
"The Headphone jack is on the bottom.. Mind Blown"
Exactly what I was thinking. I love that commercial. "The connect is all digital?! What does that even mean?!"

One of the most horrible things Steve Jobs said about Microsoft is they have "no taste". If this is real, then Apple has no taste. But the APple fans who have no taste won't care. Here's to iPhone 5S not selling well. Apple is finished. I expect that the once you all cry, the 7.1 update will bring it all back. Or maybe they will grin and bare it like Microsoft is doing.

There is no god. That's nasty. Also it looks exactly the same they just changed the icons.... you can't tell me that's the big feature of iOS 7's redesign? New icons.

If iOS 7 looks like that I'll cry.

hmm theres gotta be more to it than just some new icons
we need a new interface
just compare say android gingerbread to jellybean and we have something there

honestly, I hope they DON'T change the UI... and here's why... you need differences, if everyone did the same thing, where is the fun in that? you always have a crowd that likes it the other way, so give them an alternative.... people who didn't like he flat UI in windows 8 could go to Mac OS and be in an environment that isn't.... oh but we have to play be the same now switch OSX to be the same... now you just put off that group of people AGAIN... we need alternates, stuff that is different... we don't need flat UI's on all phone OS's just because its a trend....

That is most likely the ugliest mock-up I've seen so far. I estimate an entire five minutes of effort went into this.

Just about everything is wrong.

Well in less than 6 hours we will all see (and some will be disappointed imo) what it will look like. Not much more to wait.

No. They need to ditch images of real life objects from their digital interfaces which are not direct metaphors (they are incorrectly called skeuomorphism). From icons on this mock up they need to ditch flower on "Photos" icon, compass on web-browser icon, drawing tools on "App Store" icon, that weird Venn diagram on "Game Center" icon.

Round edges is just visual style, not interface concept.

The text isn't so bad (although IMO it should be slightly smaller) but the issue is those icons are awful, it doesn't really feel like there was any sort of attention to continuity at all.

Enron said,
I think they will be abandoning icons in favor of an entirely gesture based OS!

Yeah, because that's what consumers are clamoring for...NOT.

Every fake mock-up I've seen over the past few weeks looks better than this. I really hope this is just another (bad) fake.

ZakO said,
Every fake mock-up I've seen over the past few weeks looks better than this. I really hope this is just another (bad) fake.

I dont know if you can call it fake. According to Gurman from 9to5Mac, this is a mock up based on a peek of the real iOS 7. It's not the real thing yes, but calling it a fake is not correct as well.

V-Tech said,

I dont know if you can call it fake. According to Gurman from 9to5Mac, this is a mock up based on a peek of the real iOS 7. It's not the real thing yes, but calling it a fake is not correct as well.

I didn't call it a fake... I said I hope it's fake, I know this is just a mock-up but according to Gurnman the mock-up "closely matches" iOS 7. However, just because Gurman claims to have seen it, that doesn't mean he has, so hopefully it's fake and looks nothing like this, because it looks awful imo.

ZakO said,

I didn't call it a fake... I said I hope it's a fake, I know it's a mock-up but I hope it looks nothing like the picture posted. Just because Gurman claims he's seen it, that doesn't mean he has.


We are on the same page here

I dont really care how it looks because i'm not going to use an iPhone but like you said, i hope (for apple) that it's a fake

threetonesun said,
I suspect they will be flat (i.e, no gloss on the icons), but they will be properly designed icons, not this garbage.
They will likely be the same icons, without the gloss as you mentioned, no drop shadows, flatter gradients and more solid cartooney-like colors that we've seen on Samsung's TouchWiz.

What I find funny is, Apple sued Samsung claiming their stuff looked to similar to iOS, when it didn't and now Apple is making there OS look more and more like everyone else?

If this is the best Apple can do then they are in more trouble then they think they are.
But the fanbois will buy it because its Apple. I wonder how many Samsung Galaxy S4's will sell like hotcakes once everyone sees the keynote?

When Apple announced the iPhone 5, sales of the GS3 increased to a point many stores ran out. I see a repeat.

Nothing to see here. It's just all of the websites making sure they do their part to earn their Apple dollars. If they don't run enough (non-critical of) Apple articles they lose their ad revenue from Apple, and that's a LOT of websites, magazines, and TV networks that need a LOT of money.

lol all they have to do I drop the "revolutionary" and "magical" terms over and over at the keynote and all the tech reviewers will say it's the greatest thing ever.

Justin Jones said,
lol all they have to do I drop the "revolutionary" and "magical" terms over and over at the keynote and all the tech reviewers will say it's the greatest thing ever.

right, save this article to look back at, and when it gets released and looks just like this, it won't be awful anymore, it'll be revolutionary....