Wii corners female market

Girls do game. Data released by Nintendo of America at an industry event asserts the company's flagship system has attracted a significant majority of female gamers. President Reggie Fils-Aime said the Wii is the preferred system of 80 percent of these female players. However, these numbers may not be enough to fuel holiday sales.

At the BMO Capital Markets convention earlier this month, Fils-Aime featured two charts demonstrating the console's place in the market. The first chart estimated currently 11.7 million girls and women play gaming consoles in North America, compared to 33.3 million male gamers. The study distinguished "primary players" as those who are the most active console users in their household. Those who principally played handheld devices such as the DS were excluded from the study.

The second slide claimed 80 percent of these female "primary players" preferred the Wii. Competing console Xbox 360 came in second with 11 percent, followed by the PS3 at 9 percent.

According to Kotaku, "this didn't happen by accident," Fils-Aimes said. "It's the result of a deliberate attempt to expand the market."

While the announcement would bode well for Nintendo, industry analyst Doug Creutz recently stated to Gamasutra that he believes "the Wii bubble could be deflating." Citing research from a holiday survey conducted by his firm Cowen Group, Creutz said that among those who own more than one system, only 23 percent consider the Wii to be their primary platform.

These core gamers, Creutz projects, will be the primary consumers for new video games entering the holiday season, and these shoppers will likely buy fewer titles for the Wii. Casual gamers, who Creutz believes make up the Wii's main user base, are less likely to purchase new video games during unfavorable economic times, he says.

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Wii is also for grown up persons.

For most people (excluding kids and teens) is impossible to play with the xbox360 or the ps3 because the control and frankly those new joypads are annoying.


I don't have a Wii, but I like where this is going. Maybe one day being interested in technology won't deem you as a geek. It's not a bad word, but stereotypes blow. We still haven't reached a time where mentioning playing video games is a hobby and not a problem.

I just don't see the Wii going anywhere for a while. My family loves the Wii and that tells you everything you need to know. Whether the games are deep, or casual... it doesn't matter because at the end of the day people just want entertainment and the Wii serves pretty much everyone in that department. The Wii may not be the primary console of most gamers but it sure as hell is a secondary console for most gamers and that is why Nintendo defies the conventional wisdom that a company must either be a low price leader or use product differentiation... because they do both.

Ah yes, finally we hear the death tolls for the Wii. Nobody has predicted the decline of the Wii before this.

Except for last year, and the year before that, and just about every chance they could. Seriously, It's not like I am a huge Wii fanboy (only a little), but when I hear them say this constantly, it only serves to discredit the critics.

Yeah, it's a no-brainer. That Wiimote must really enhance the girls' 'gaming' experience.

P.S.: This is a serious post.

I think Nintendo did a smart thing by trying something a bit different and innovative with the Wii. I can't say too much since I don't own any of the three main gaming consoles but it seems like sports games and games with guns or lots of violence make up about 80% of the games for the xbox360 and ps3. I'm just not into games like that but I also want something more in-depth and substantial than Flash games or The Sims. It's very possible to make meaty and interesting games that appeal to a wide female audience but I'm just not seeing many at all. Many of the appealing games that do exist seem to be for the wii.

Now if only Nintendo could continue to focus on making new and innovative games instead of re-releasing older games over and over and over and...(let Sonic die, please. Just let him go.)

Where to start... 95% of what is out for the Wii is not "meaty and interesting", in fact it's quite shallow and pretty close to a flash game. Nintendo doesn't own the Sonic brand, so they can't really let it die. What your post draws a spotlight on is Nintendo's mistake this generation, courting a group that has no real interest in games.

bob_c_b said,
Where to start... 95% of what is out for the Wii is not "meaty and interesting", in fact it's quite shallow and pretty close to a flash game. Nintendo doesn't own the Sonic brand, so they can't really let it die. What your post draws a spotlight on is Nintendo's mistake this generation, courting a group that has no real interest in games.

I didn't say that games that are appealing (to me) for the wii are meaty, I was just saying that the wii has more appealing games (to me) than the xbox 360 or PS3 have.

They don't own the sonic brand but they don't have to pair him up with mario at the winter games either :P Your point is valid, but I still wish he'd just disappear.

About your last statement, it's like you are saying that females don't have a real interest in games because they play wii games or causal games. Maybe they play casual games because there's nothing better. I'm saying that if more substantial games were made that target female players, women might have more of an interest in games. Would you have a real interest in games if all you had to choose from were games like Diner Dash 3 or Wii bowling? It'd be awful, right? I agree. It's fine for some people but I want something with adventure and substance without a bunch of guns and blood.

95% of what's out for any console isn't meaty or interesting to me, but I don't buy 100% of the games that come out. I'm quite happy with the depth and longevity of the games I've bought. Sure, 1080x would be neat, but it's not necessary. And how many women do you think bought No More Heroes or Metroid Prime, for example? :P

Liana said,
They don't own the sonic brand but they don't have to pair him up with mario at the winter games either :P Your point is valid, but I still wish he'd just disappear.

Didn't Sega develop that game? Maybe I'm thinking of a different game, but I believe that was published by Sega, which would be why Sonic was included...

Ah Sega... I miss what they used to be.

Good job, expand the market to a segment that doesn't buy software? Nintendo need to stop making excuses for Wii software and do something about it, releasing a console with dated graphics hardware AND alternate controls has made the cost and possibility of porting to the platform quite expensive so you end up with shovelware for most of your catalog. Was this also "not by accident" Reggie?

Nintendo doesn't owe anyone any excuses since they make the best software for their console. It's the other game companies that can't figure out how to put out a good game. If Nintendo didn't make games there wouldn't be a reason to own a Wii.

Nintendo has proven over and over that it's the innovative controls and games that set it apart from its competition - not having the best hardware specs.

They don't have any games so they have to do something to make headlines so the sales don't dip too much I guess.

We have known for centuries years that women like Wii's. My girlfriend is esstatic about mine and usually plays with mine, although not as much as I would like her to.

dead.cell said,
lol, yeah right. I bet you're the only one who plays with your Wii. $20 says it's dusty also.

Yea you did