Will Microsoft Surface promo videos take Apple head on?

Yes, we are just seven weeks away from the official launch of both Windows 8 and the Windows RT version of Microsoft's first PC hardware product, the Surface tablet. We have already seen that Microsoft is promoting Surface in NYC and LA with a street art-based viral marketing campaign.

Microsoft is almost certainly preparing a massive promotional push for Windows 8 and Surface. Today, Peter Horsten, a Dutch-based founder of the software company Goyello, posted word on his Twitter page that he has seen Microsoft's first promo videos for both products.

According to his first post, he states, "Just saw some and promo films. Seeing it you don't want anything else anymore." When we asked him to reveal more information he replied, "Very cool, almost Apple alike and with some inside jokes regarding #Apple #surface #Windows8."

If this is indeed accurate, it might mean that Microsoft could be taking the tablet marketing battle with Apple's iPad head on with the Surface, much like how Apple a few years ago had their "Mac-PC" ads that tried to slam PCs in general and Microsoft's Windows OS in particular.

Source: Peter Horsten Twitter page | Image via Microsoft

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mrp04 said,

The screen on it sucks though. The rest is good. They should have used the same 1080p screen as the pro model in the RT model.

The Screen sucks to YOU. 1366x768 is better than 720p HD which most people probably watch on their TVs, because broadcast TV is usually in that resolution. Nobody is looking at a better than 720p display going, that sucks. Well, nobody except you.

And, let's not kid ourselves into believing the Surface RT will start at any price lower than $399 and may very well start at $499.

siah1214 said,
Christ I can't believe all the idiots asking for budget POS pricing for the Surface when it's a premium tablet. It'd be nice but it's unrealistic. There's no reason not to match the iPad, the quality and the features are the same if not better.

HP priced their touchpad the same as the iPad. Big mistake: the touchpad hardware was clunky, cheap and outdated. The surface, however, is a premium tablet with premium features. There's no reason not to price it the same as the iPad.

Sometimes it is more than just the hardware, the OS technology is what sets Windows 8 RT devices, and Surface apart.

Notice that iPads can't do things like this...

http://www.wpcentral.com/demon...let-running-unreal-3-engine

mrp04 said,

The screen on it sucks though. The rest is good. They should have used the same 1080p screen as the pro model in the RT model.

All the ARM tablets and Atom tablets have 768p displays. I would guess it's because of performance issues or as a way to keep the price of the tablets low and the profit margins manageable. If you want a 1080p display this year then you're going to have to get an Intel Core-based tablet.

Avatar Roku said,

All the ARM tablets and Atom tablets have 768p displays. I would guess it's because of performance issues or as a way to keep the price of the tablets low and the profit margins manageable. If you want a 1080p display this year then you're going to have to get an Intel Core-based tablet.

Price and also battery considerations, and gaming performance. There are coming, we just haven't seen them yet.

However there are some good arguments that are keeping MFRs from exploring higher resolution displays for Windows RT 8, with the main one being gaming.

With Windows 8 RT, it is capable of PC quality gaming, and with a S4/Tegra 3, can shove out 30-60fps gaming when running titles based on Havok, Unreal, and other higher end engines at 1366x768.

So you will have a tiny Tablet with several hours of battery life that is capable of XBox 360 quality gaming even in the S4/Tegra 3 generation of devices.

These games are not just low end Need for Speed variations or Angry Birds like you will find on Android Tablets and iPads.

(Android and iOS are incapable of this level of gaming, as they do not have the full PC quality frameworks that Windows RT offers. So higher resolutions hurting gaming is not an issue for them.)

However, if you shove these devices to 1080, there really isn't an ARM GPU chipset out there that can handle DirectX9 or higher quality gaming.

So the game would have to run at a lower resolution, and then be scaled up to the 1080 display or run centered and tiny on the screen. Scaling eats performance (ask iPad users, heck even ask OS X users with the new MacBooks.)

So there is some concern about it being a light and fast device that can do some impressive graphics and gaming and in the short term, with the 1080p and 2K displays in short supply, MFRs are looking at getting a good device out there, even if the screen is not 1080p.

Personally, if higher resolutions are important, opt for the Intel based devices with Windows 8 Pro. They have the GPU power to pull off DX9 gaming at the native resolution.

There also is a not a lot of difference in weight/size/battery, as the Intel i5 Tablets are pushing out some impressive 8-10hrs times, which is really close to the 10-13hrs of the Windows RT ARM tablets. (The times are based on playing a HD movie, with moderate load on the systems.)

I don't even care about the price... I just want my Surface and Lumia 920 right now. MS and Nokia are a f****g sloths, they can't afford that level of laziness in this rapid changing mobile device market.

WinRT said,
I don't even care about the price... I just want my Surface and Lumia 920 right now. MS and Nokia are a f****g sloths, they can't afford that level of laziness in this rapid changing mobile device market.

Surface and Lumia 920 for me to!

WinRT said,
I don't even care about the price... I just want my Surface and Lumia 920 right now. MS and Nokia are a f****g sloths, they can't afford that level of laziness in this rapid changing mobile device market.

Windows 8 is done and ready to go, they give the hardware OEMs the courtesy of these extra months to write the drivers for Windows 8 RTM. I have a Samsung S7 Slate and Windows 8 RTM busted most of the drivers/functionality of the hardware; stuff that was working fine on Release Preview. This is normal and it just takes the hardware manufacturers time to make sure everything is working. Hopefully October 26th is enough time. Plus the holiday sales season starts Black Friday so there is no rush to get Windows 8 devices out now in September.

Did anyone see the video of the guy trying to use the Windows 8 desktop with touch on a Samsung Ativ? Here is a link http://goo.gl/vcAcl

It doesn't matter what marketing MS have because when you get this home and try and use it with touch you WILL be VERY disappointed. This is NO iPad.

derekaw said,
Did anyone see the video of the guy trying to use the Windows 8 desktop with touch on a Samsung Ativ? Here is a link http://goo.gl/vcAcl

It doesn't matter what marketing MS have because when you get this home and try and use it with touch you WILL be VERY disappointed. This is NO iPad.

The zoom on it should have been 125% or so, which would have made that a lot easier. Presenter fail.

derekaw said,
Did anyone see the video of the guy trying to use the Windows 8 desktop with touch on a Samsung Ativ? Here is a link http://goo.gl/vcAcl
It doesn't matter what marketing MS have because when you get this home and try and use it with touch you WILL be VERY disappointed. This is NO iPad.

That video focused more on the Desktop which I doubt you'll be spending that much time on on a RT device. Also, he didn't use Touch Mode on Office which let's keep in mind, is still on Preview. He didn't even demo some of the built in Metro apps (not that they are great).

As for Pro, I don't see it competing on the iPad. It's more of a consumption device that can you can plug in external monitors, mouse, when you need to do work or produce something since it is x86 after all.

I have a Samsung Slate running Windows 8 and you my friend are smoking the good stuff. Windows 8 is not hard to use with touch. Here's the exact same device being used by a non-retarded individual. http://www.youtube.com/watch?v=GOyOqzLKRKg

Anyway while the desktop is functional with touch, the GUI was designed and is intended to primarily be used with keyboard and touchpad. That's why every Windows tablet has a keyboard dock, for desktop mode. When you are in the Metro interface you certainly don't need a keyboard and mouse.

You're right this is no iPad, this is the death of the iPad. Making every single new Windows PC in the world an iPad makes the iPad's existence pointless. Windows 8 as a convergence device will do to iPad what the smartphone has done to GPS/PMP/MP3/Cameras/Portable game systems.

derekaw said,
Lets say this retarded tech guy represents your average consumer.

Your average consumer won't fiddle with the control panel most of the time, and they will use what's already presented on that full-screen colorful screen (tech retarded guy didn't)

Ativ does not have accelerometer?! Manual switching of the screen orientation will be a PITA even for not-dumb users.

Funny that non-touch users complain about Win8 being too touch friendly while this guy is using a touch device and complaining that it's more for the mouse and keyboard.

derekaw said,

Yay! A plastic stand. I hope it works better than this.

Sounds like you know nothing about Surface... it's made out of magnesium...

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