Will the newest iPhone turn you into a jerk?

Will purchasing the newest iPhone make you become a jerk?

Are you dreaming of future Zune models but worried what it would do to your reputation?

According to the latest U.S. research, if you are a gadget lover, you may be both assertive and arrogant. Take some comfort, however, in that you may also be a strong leader. The study looked at 20 personality traits or "mindsets" including leadership, assertiveness, dynamism, modesty, openness, creativity, self esteem and spontaneity.

The online study of 25,000 American adults was conducted by Mindset Media that in partnership with Nielsen Online. Gadget lovers scored high in leadership, dynamism and assertiveness but low in modesty. Maybe that's just because we're naturally superior.

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