Windows 7 already in stores in Israel - still not priced

Windows 7 has already been delivered to stores in Israel, as were advertisement packs supplied by Microsoft Israel. However, to prevent retailers from selling Windows 7 before the scheduled release date, no prices or retail EAN codes have been supplied.

The versions delivered to stores are Home Premium and Professional, both in Hebrew localization and English (which also sports a Hebrew cover).

Also, to promote Windows 7, Microsoft Israel is holding a decoration contest between different branches of retail stores in Israel, promising the winning branch a meal at a fancy restaurant and a show by any Israeli artist of their choosing.

The advertising theme of the Israeli Windows 7 campaign is "Out with the old - in with the new", featuring several posters with different catchphrase like "Click > Touch" or "Petrol > Solar" (funnier in Hebrew as the words are pronounced the same while written differently)

Microsoft Israel is very market-aware, and always cooperates highly with local retailers to promote Microsoft products.

Thanks for the tip Ambious

Report a problem with article
Previous Story

Windows 7 copies shipping early for some

Next Story

Google takes its advertising campaign overseas

33 Comments

Commenting is disabled on this article.

They have been in US stores for the last 2-3 weeks but retailer contracts with Microsoft forbid display or sale until 10/22/09. I work for one of the major US office supply companies and I have personally played with the computers that will be displayed on the release date and I would have to say that Win 7 will be a breath of fresh air.

Isn't that a Windows XP Pro poster in the top center of the pic hanging high on the wall? I can't read Hebrew so I can't really tell, sure does look like it though. A fluff comment I know-no substance or added value. :-( -1

Shiranui said,
I wonder, does the Hebrew version refuse to boot up during the Sabbath?

Hebrew is a language, not a religion. So the answer to your extremely ignorant and irrelevant post, is no. Does the English version not boot on Sundays?

Mikeyx11 said,
Hebrew is a language, not a religion. So the answer to your extremely ignorant and irrelevant post, is no. Does the English version not boot on Sundays?


I am quite aware that Hebrew is a language, thank you very much.
There was nothing ignorant about my post.

And if a moratorium was called on irrelevant posts, this site would be a lot leaner (which, admittedly, might not be such a bad thing.)

The prices probably arent on the boxes, cuz Windows 7 isn't allowed to be sold till Oct. 22nd.
I was under the impression they weren't even allowed to be set on the shelf till then.

bought mine with student discount, bought professional, £34, something like that - wish you got the actual disc delivered for that though that's gettin picky :P Did other people pay the few extra quid for the download whenever? After I clicked purchase part of me worries that may have been a bit of a waste, they're gonna have to let me receive it somehow (£9 for discs...) probably just me

Strike X said,
What about Palestine?

If a Palestinian person would've had 162$, you think he'd buy Windows 7? he'd probably buy an M16 from the local convenience store. They're on sale there now for the winter.

you take over our land and then kill and destroy every Innocent Palestinian dream
no that's right he won't buy windows 7, not even M16 killing is not our purpose in first place but you can never take out our faith that's even more dangerous
one day you guys will be sorry about every damage that you guys caused
but then it's going to be too late and no place for mercy

lulz look who joined just to troll...
while killing isn't your "purpose" in the first place, it certainly wont hurt if it's what you accomplish right? if every palestinian's dream is to get an m16 I would say destroying the DREAM is a good thing. (dream, not person)

dream mean live in peace and be able to live like any other country would you be able to support living as a Palestinian and have no rights to anything not even medical support
and then you're talking about M16 just doesn't make any sense

but you just said you want to "make" us "pay" and you wont have mercy.
shouldn't you be aspiring to live in peace like you >say

for sure, if you commit a crime you need to pay for it unless there's no more justice and we can see that in theses dark sad days, money is the only thing that count who cares about god and what's right or wrong DOES GOD EXIST ANYWAY just put a price and I'll make Evil a nice angel with wings this is how it works right!
too bad but god is here wanted or not it's just a matter of time

sonyman said,
Durka durka, Muhammad jihad.

call me Terrorist Mr. sonyboy for real you should change it try it on it doesn't sound better only + it look more fancy too sonyboy

Oh, they will sell at a higher price, for sure.
But no rebate.
Windows 7 Home Premium price is about 600 NIS, about 162 USD.
Windows 7 Pro price is about 700 NIS, about 189 USD.
Windows 7 Ultimate will go to 1000NIS, about 270 USD.
All OEM.

couldn't they just sell it for the same price they sell Vista until they get the official price from MS?