Windows 7 more popular than Harry Potter in the UK

Boy wizard Harry Potter has been outsold by Windows 7, as Microsoft's latest operating system becomes the biggest pre-order of all time, according to Amazon. More pre-orders of Windows 7 were sold within the first 8 hours of its availability than in Vista's entire pre-order period.

Managing director of Amazon, Brian McBride said, "The launch of Windows 7 has superseded everyone's expectations, storming ahead of 'Harry Potter and the Deathly Hallows' as the biggest-grossing pre-order product of all-time at Amazon.co.uk, and demand is still going strong."

McBride added, "Over the past three months, only Dan Brown's The Lost Symbol has sold more copies than Windows 7, which is an incredible achievement for a software product."

Amazon is not the only company to notice such large sales of Windows 7. At the UK launch of Windows 7, PC World claimed to have "sold more pre order copies of Windows 7 than we sold in an entire year for Windows Vista."

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46 Comments

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I personally think the reason behind this is the fact that by pre-ordering you where getting a bargain and not something like a Potter book which you may wan`t it on release date but you aren`t going to save much if anything by pre-ordering. Plus the fact that on release date you can still probably pick it up somewhere else no problem for the same price.
Would have many people pre-ordered if it wasn`t for the promo price and knowing it was soon going to probably double?
I know i wouldn`t.....

Ok, I'll use small words, since some people seem too dense to get it;

Prior to this, the biggest pre-order of all time was Harry Potter books. Windows 7 has surpassed that. So it's a given that it's surpassed all software preorders of all time as well. It's the #1, top-selling pre-ordered item of all time, on Amazon.

Get it?

some people are just plain stupid if they cant understand it. they are comparing them in sales not by what they are. so harry potter has been the number 1 selling product, but now that place is taken by windows 7

Actually the article talk about the biggest grossing pre-order product off all-time at Amazon.uk.co and not the number 1 selling product.

LaP said,
Actually the article talk about the biggest grossing pre-order product off all-time at Amazon.uk.co and not the number 1 selling product.


Well, true, but my post was more in response to all the really smart people hung up on an article comparing Windows 7 and a book series.

DSLJay said,
Nope. I am glad it was listed. This site keeps me informed.

Blink twice if you are under duress and we will send in the SWAT.

This comparison makes no sense.

And in other news Rice has outsold Windows 7, as have the number of people purchasing haircuts.

Vice said,
This comparison makes no sense.

And in other news Rice has outsold Windows 7, as have the number of people purchasing haircuts.

Nice one, funny. Don't expect to find anyone laughing about Windows 7 on here though, they take it very seriously.

give us some numbers, how would I know how much harry potter books have been sold, ive never even seen the film let alone look at the book.

Maybe not, selling well isn't a surprise, but outselling Potter? In the UK no less? The home of Potter crazyness. You really don't see how this is something of a surprise in the least?

It wasnt really a "discount" it was more a result of a combination of factors... Windows 7 was going to be sold without IE in Europe, I believe this version required a complete clean install, and you couldn't upgrade. Therefore there was no cheaper upgrade option in the shops originally (whilst their was in the US). When they later decided to include IE those that had already ordered obviously still got the full version, and the price remained the same until very recently.

If they hadn't done this... many people would have moaned or ordered an upgrade from the US.

mmck said,
It wasnt really a "discount" it was more a result of a combination of factors... Windows 7 was going to be sold without IE in Europe, I believe this version required a complete clean install, and you couldn't upgrade. Therefore there was no cheaper upgrade option in the shops originally (whilst their was in the US). When they later decided to include IE those that had already ordered obviously still got the full version, and the price remained the same until very recently.

If they hadn't done this... many people would have moaned or ordered an upgrade from the US.

It was a comment. The pre-order pricing was lower than the upgrades are now. Many countries had pre-order discounts not just those who were to get Windows 7 E

bouncingjohn said,
Considering most places (in the UK at least) were offering something like 70% discounts is it any great surprise that it sold well?

It is a surprise. Who cares about the OS. I don't buy a computer to use an OS, I but a computer to go on the internet, write documents, program. The OS doesn't help me much there.

Kudo said,
This comparison is dumb. Can't wait for tomorrow for all this windows 7 news to go away :P

I think you're gonna be disappointed. You think that after release it'll die down? Have we stopped hearing about Snow Leopard yet? Or Vista? Or XP?

Kudo said,
This comparison is dumb. Can't wait for tomorrow for all this windows 7 news to go away :P


Yeah, bring on the Windows 8 news!

Love how they compare sales of software with book sales. Did the author of this just likes to hear himself talk or something?

Harry Potter was previously Amazon's no. 1 preorder item, and now it's Windows 7. It's called comparison. I don't care if it was a sex toy before Windows 7 - then Windows 7 won over a sex toy!

techbeck said,
Well, its dumb to compare software sales to book sales. There is no comparison

Why not, exactly? They are both things you buy, and it's in comparison to Amazon's own lists.

Yes, they perform different functions, we get that. It doesn't make much difference, because the point is that it's the biggest-grossing preorder. Besides, Windows managing to beat Harry Potter is noteworthy in itself, as it suggests a lot of excitement.

It hasn't sold more coppies than Harry Potter, it's grossed more... which is pretty easy as Harry Potter was sold for about £15 and Windows 7 is about £115 (Home Premium)...

storming ahead of 'Harry Potter and the Deathly Hallows' as the biggest-grossing pre-order product of all-time

This is very noteworthy and newsworthy as others have said, amazon is mostly in the book selling business when you get right down to it, that and I guess some gadgets like media players. But you don't rush to buy Windows there. This in itself says alot.

Nick Brunt said,
It hasn't sold more coppies than Harry Potter, it's grossed more... which is pretty easy as Harry Potter was sold for about £15 and Windows 7 is about £115 (Home Premium)...

Windows 7 pre-order on Amazon was £49.99 before later going to £63.99. The price listed now is Amazons full retail price.

However very valid point this is not number of sales but rather grossing of sales

GP007 said,
This is very noteworthy and newsworthy as others have said, amazon is mostly in the book selling business when you get right down to it, that and I guess some gadgets like media players. But you don't rush to buy Windows there. This in itself says alot.


I disagree, in the UK they have 10 different sections. Everything from books to healthcare nowadays.
Although their customer services replies fast, but just isn't helpful.

mmck said,
Windows 7 pre-order on Amazon was £49.99 before later going to £63.99. The price listed now is Amazons full retail price.

However very valid point this is not number of sales but rather grossing of sales


A very interesting way for Microsoft to game the stats. Offer a cheaper price in the first 8 hours, then hock it up to full price. Not worth full price if you ask me. I will wait til I get a new computer. Who are these people who really care enough about an OS to upgrade these days? Me, I want an OS that gets out of the way and lets me work, just like XP does.

Are you just moaning for the fun of it? :)
Neowin staff consider it to be newsworthy, so they put it on the front page.
Neowin is a news site first, forum second?

acnpt said,
Are you just moaning for the fun of it? :)
Neowin staff consider it to be newsworthy, so they put it on the front page.
Neowin is a news site first, forum second?

I second that... I hardly ever go in Forums -- news articles pop up on Facebook which is where I primarily come in from... it's pretty rare for me to even see the Neowin homepage these days.

we have far more readers on the front page than in the forums....if we didnt post things on the front page that are in the forums...there would never be any news