Windows 7 pricing to be revealed next month?

Microsoft's pricing details schedule reveals that they plan to announce how much us ordinary consumers will have to pay for the next version of their operating system in mid-June, according to details seen by Tech ARP.

Whilst earlier this month Microsoft finally confirmed that Windows 7 is on target to be released in time for the holiday season this year it is yet to reveal any details of the pricing for the different editions. Whether Windows 7 is indeed launched on October 15, October 23 or some other date entirely, around about now seems like a good time to announce how much the next version of Windows will set you back.

According to the NDA schedule on Tech ARP, OEMs are already aware of how much it will cost them to install on new systems and retailers have also been informed of how much the boxed editions will cost them to sell. This seems to have been confirmed by Dell who have already revealed they know that "the licensing tiers at retail are more expensive than they were for Vista," and that they fear that the cost will be quite a major obstacle for consumers.

The schedule details give the announcement date as just a few weeks from now in mid-June, although is not any more specific than that. If the prices of Windows 7 will be more that Windows Vista's then it seems that a leaked pricing list published - then quickly retracted - by Ars Technica a few months ago may not have been correct. However, if you are a student don't forget that any pricing details may be irrelevant to you as there are several ways with which you should be able to get Windows 7 at a discount or even completely for free, as we detailed earlier this year.

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that 'Dell post' had no prices what-so-ever and just some speculation from some high up executive, so we can dis-regard that from any rumours of high prices for a start.

I fully expect MS to keep the prices affordable for Windows 7 for a few reasons.
>The current economic climate
>They're desperate to leave Vista behind
>They're desperate for people to upgrade from XP

Basically MS want to move on and i don't think they'll set the price for 7 artificial high, they've really got so much right with this release so far i can't see them messing this up.

Well. If Windows 7 price is too high then it'll just become another fact of history.

"The world's most pirated Operating System"

I was going to legally order windows 7 but after reading this post, i'm just not sure.

If it's on the same level as the prices for vista was then that's bad in my view but, if it's higher than vista then that's just taking the ****.

Then again. Ain't it about time Microsoft stopped ****ing us about and just do one release of windows 7 that would cost £100

In this economic climate; £100 is cheap and it's logic that if something is cheap then people will buy it in multiply's. However if it's needed and cheap then people will buy more.

You'll end up making more because all those who pirated Vista will buy windows 7 (including me) so you'll make more than before.

Microsoft, if you're reading this, then read very closely.

IF Windows 7 is more than vista was then I will pirate it. Windows 7 will become the most pirated Windows OS is history due to priving, surely you don't want that?

Tommy DW said,
However if it's needed and cheap then people will buy more.

People won't buy more because as mentioned people DON'T have any need to. They have a finite number of computers and thus there is a finite demand per each individual. This isn't candy...selling it cheaper won't see users going out and buying half a dozen extra copies just because they can afford it.

As for the piracy threats...do people think MS seriously isn't aware? How many hundreds or thousands of employees do they have already that pirate or know people that pirate films, media ect. I don't think they need reminding.

I'm sure their marketing crew would have lowered the price a decade ago if it was going to be more profitable for them to sell X amount more copies at Y amount less of the price.

And even if they do lower the price by half, people will still pirate it anyway...it's unavoidable. Hell, if it was offered for free people would still obtain it via illegal channels.

All this makes it seem like buying an operating system, uhh.. correct me.. a Microsoft® Windows® OS is some sort of luxury that people have on their wallets. A point that had been put up on the "US Army will adopt Vista and Office 2007" post also holds good here:

they don't see the point in upgrading from something that works

Agreed that a portion of Microsoft's OS sales comes from OEM domination, but it's going to be a whole lot tougher with two of their just-over-the-corner OSs in the market not ending up competing with each other!

Everybody likes a new toy to fiddle with. You got a hands-on Windows 7 with the BETA and RC, maybe you decided it was worth upgrading at some point, but again -- just as millions of PCs get added to the market every year, there are existing billions of PCs out there which (let alone the hardware compatibility issues, that's a different topic) are 'working' out there! There isn't going to be a huge, colossal wave of Windows® Upgrades dooming over the Earth anytime -- unless it's for a reason. (You know.. the UN's WHO telling people they could savagely kill themselves while using Vista™. How likely is that?)

So at the end of the day, the pricing of the icing over a pre-tasted cake doesn't count as a surge of anxiety, but as a mere speculation of what the Redmond's software giant has been doing for years: manipulating.

I really doubt the OS's are competing at all. MS will offer Vista for a while to those that want it, but most OEM's and stores will probably push Windows 7 as it's easier for them to do so and for consumers theres probably not a great reason for most to go Vista once Win 7 is out.

michael.dobrofsky said,
Microsoft should lower its prices...Windows isn't worth what it sells for.

Frankly, Windows is "worth" whatever anyone's willing to pay for it, no more, no less.

Just like any other salable good.

october 23 is the day after my bday! i won't pay over $300 for 7, ive made my mind up about that already! if i have to buy oem, then i will. anything over $300 is a rip off and this launch will fail in today's economy. by the way ill be buying ultimate x64!

I don't think the price will change at all compared with Vista, I think the price banding will be around about the same, Windows 7 Ultimate I would say will go for $360.00 - £227.99. Whatever the price is I don't care I'm still going to buy it.

Bear in mind that 7 Professional contains essentially everything Vista Ultimate did, save for "Ultimate Extras".

I know what my criteria were in picking Vista Ultimate: it had to have Media Centre, and it had to be able to register in a domain. Ultimate was my only choice.

With Win7, Ultimate is really going to be the consumer version of "Enterprise". It will contain encryption and remote access features that will appeal to those who need access to corporate networks, but I see nothing in Ultimate that looks compelling for most consumers.

If you people running around bitching about a price increase on Windows would have actually paid attention to what the guy from Dell actually said you would see he based his conclusion on two completely separate SKU's, Vista Business and 7 Professional. Business does not = Professional since the feature list is entirely different, therefore it is pure speculation this means a actual price increase for the average consumer. If Microsoft does raise the OEM prices on a PC, I doubt it would be more than $25 over the current OEM selling price to system builders like Dell and would likely be within $10 since these companies only pay around $50 on average for a copy of VHP.

Retail sales hardly make a dent in comparison to OEM sales, so this nonsense that a raise in the price of Windows is going to keep people from buying a new PC is utter garbage and pure FUD being spread by ABMers.

Your points are well-taken.

I would also like to think that even if OEM prices do rise, that doesn't stop Microsoft from offering lower prices on upgrades.

I doubt I'll buy it for at least a year after release. Switched to Ubuntu a few weeks ago and am quite impressed. I've still got XP Pro on another drive which I can boot to whenever there's a need, but since I'm not into games I see no logic in rushing to fork money over to MS. I can safely wait for the first SP before I make the transition.

Salgoth said,
I doubt I'll buy it for at least a year after release. Switched to Ubuntu a few weeks ago and am quite impressed. I've still got XP Pro on another drive which I can boot to whenever there's a need, but since I'm not into games I see no logic in rushing to fork money over to MS. I can safely wait for the first SP before I make the transition.

7 is much faster & better than ubuntu and i use ubuntu as well on occasion. my father in law also will wait until the 1st service pack comes out to buy it. i think most here will go with cheap oem copies anyways.

Héhé.. Even after the BETA and RC, loyal Microsoft® consumers take it for granted, the fact that a WIndows® OS can only be worth buying after an SP release!

Great job inculcating trust, Microsoft!

i'm really hoping ultimate is below $300 ... i think premium should start at $129-159, thats if MS really wanted to kick OS X/Linux out of the picture like its 2001 again, someone from MS has to see what users like ourselves are saying :P

oh well, high price or not i'm buying it, well worth it considering i had been using MS products for free up until 2006 lol, i kind of owe them $300 :P

artfuldodga said,
i'm really hoping ultimate is below $300 ... i think premium should start at $129-159, thats if MS really wanted to kick OS X/Linux out of the picture like its 2001 again, someone from MS has to see what users like ourselves are saying :P

oh well, high price or not i'm buying it, well worth it considering i had been using MS products for free up until 2006 lol, i kind of owe them $300 :P

Your never going to kick OSX or Linux out of the picture. Your dreaming to much!. Companies like ILM, Yahoo, etc.. depend allot on Linux, FreeBSD and MacOSX. They are Windowless companies. Heck even NASA depends on Linux for mission critical items. Apart from price, (yes they are free, except OSX), there are things that Unix based operating systems do way better than Windows. The only way you will ever kick Linux and MacOSX out is to make Windows open source and for free as in bear!. And that will never happen.

Vista is more secure, stable and faster than it's RTM now. Microsoft is really happy with Windows Vista now. And they will want to sell Windows 7 to higher prices than Vista.
I think in first 6 or 8 months from the launch, Windows 7 prices will stay higher than today's Vista's prices.

Looking forward to this. Although I'll probably end up purchasing a laptop that has Windows 7 installed on it.

GP007 said,
It's still good to have your own DVD so you can reinstall if something goes wrong.


you don't need to, if you have a valid license key you can just download a copy online and it would be legal.

How? Nobody has mentioned a price yet. Dell's figures, if they are accurate, are probably suggested list price.

That dell article I remember didn't even list prices. It just had some dell guy saying they'll cost more than Vista. If MS has such a fan fav on it's hands as Win7 is shaping up to be, why charge more?

They're not stupid, charge less, and sell more copies, anyone can see that's the way to go.

Digix said,
just damaging themselfs putting retail prices above vista.

agree 100%, this launch will fail retail wise. people will buy oem copies or a new pc with it preloaded.

Digix said,
just damaging themselfs putting retail prices above vista.

You misjudge human nature. Most people see a "more expensive" version as "better" version.

They just want to keep Windows 7 positioned above Vista.

Digix said,
just damaging themselfs putting retail prices above vista.

I agree. Its insane how Microsoft thinks they can charge an arm and a leg for their software. Especially in this recession. They are fools if they think it will be a big seller, but I'm sure they will lie about the numbers.

There are millions and millions of people unemployed, record setting numbers. And Microsoft still has no heart. If they can afford to give it free to students, then they can afford to give it at a MUCH lower price to everyone else. There is no way I would pay the prices linked to in this article.

TC17 said,
I agree. Its insane how Microsoft thinks they can charge an arm and a leg for their software. Especially in this recession. They are fools if they think it will be a big seller, but I'm sure they will lie about the numbers.

There are millions and millions of people unemployed, record setting numbers. And Microsoft still has no heart. If they can afford to give it free to students, then they can afford to give it at a MUCH lower price to everyone else. There is no way I would pay the prices linked to in this article.

Are you really surprised. I'm not!. That's why I have switched 100 % to Linux (Ubuntu) a while ago. No more activation to worry about, or licensing crap to deal with, and no more costly upgrades etcc. I know there had to be a catch somewhere. Everything about Windows 7 was talked about, except one important thing. Price!. Now that a leak gets out. The cat is sort of out of the bag. They may change it, but it won't be given away. Even to Vista users. Their a business. Sure were in bad times. So an increase will be their excuse to recover from what they lost with Vista and still make a profit. They can care less about your finances.

TC17 said,
I agree. Its insane how Microsoft thinks they can charge an arm and a leg for their software. Especially in this recession. They are fools if they think it will be a big seller, but I'm sure they will lie about the numbers.

There are millions and millions of people unemployed, record setting numbers. And Microsoft still has no heart. If they can afford to give it free to students, then they can afford to give it at a MUCH lower price to everyone else. There is no way I would pay the prices linked to in this article.

Fools to think it will be a big seller? We are both reading an article based on Windows right?

As for giving it to students cheaper. Clearly thats a ploy to get students working on the OS from an early age so that when they get older they will pay more to continue using a system they are familiar with. The same reason they offer MSDNAA subscriptions so software engineering students get the tools to develop for MS platforms for free to encourage continued development in the field.

And anyway, Vista cost me as much as XP did and I'm sure Windows 7 will be much the same. If people are so financially hard off at the moment then they should be looking to invest in other things besides an OS upgrade for a system thats probably working fine for the individual.

TC17 said,
I agree. Its insane how Microsoft thinks they can charge an arm and a leg for their software. Especially in this recession. They are fools if they think it will be a big seller, but I'm sure they will lie about the numbers.

There are millions and millions of people unemployed, record setting numbers. And Microsoft still has no heart. If they can afford to give it free to students, then they can afford to give it at a MUCH lower price to everyone else. There is no way I would pay the prices linked to in this article.


The prices linked are for the Full Version, or what I like to call the pointless version. 99% of people out there can either buy the upgrade version (normally $100 less) or the OEM version. I honestly don't see a price increase, those prices are the same as the full versions of Vista.